LP Offer Exchange Overview

1. How To: LP Offer Rotation
Perfect for high volume Media Buyers, LP Offer Rotation, lets affiliates select a group of offers to
run on their pre­sell page, place one link and allows the CB Performance Exchange’s machine
learning algorithm to serve the best offer and corresponding product image and offer name.
LP Offer Rotation Benefits:
● Increased EPCs and eCPMs = Higher Returns
● Run multiple top performing offers at once
● Removes need to swap pages or links as caps are hit
Viewing Offers with CB’s LP Offer Rotation
To access these new features you will want to begin by logging onto your Clickbooth account.
Once logged in select ‘Offers’ from the left sidebar.

2.
To see which offers are available for CB’s LP Offer Rotation, first select the vertical to search
within, click on that verticals ‘Settings Wheel’ to the right and click on ‘View Offers’.
Within the View Offers page you will see all the offers that are available within the selected
vertical. To just view offers that have LP Offer Rotation available click on the ‘Filter’ button and
select Product Image.

3. Once Product Image is selected, the available offers will appear below the filter box. To view the
uploaded creatives for these offers simple select their ‘Settings Wheel’ and click on ‘View
Creatives’.
This is where you can view the offer’s creatives!

4. Creating an Offer Group with LP Offer Rotation
Once you have determined which offers you’d like to run, you can create an ‘Offer Group’ by
checking the boxes to the left of the desired offers and then selecting ‘Create Offer Group’ from
the top right of your screen.
On the Create Offer Group page you will continue to create an offer group the same way you
normally do, just select ‘Product Image” under Offer Group Type. Click here for more
information on ​Offer Groups​.
Once all the information has been completed on the Offer Group page, click Create.

5.
Once created, the pop up with your LP Offer Rotation script will appear. Please select and copy
that script and implement within your PHP server.

6. Installing and Configuring the CB PHP Script
Once an offer group is generated, you will get a PHP script. This script has two parts:
1. Initialization
<?php
// BEGIN CONFIGURATION
$url_params = array(
'lid' => 9244,
'ua' => $_SERVER['HTTP_USER_AGENT'],
'ip' => $_SERVER['REMOTE_ADDR'],
'subid1' => '',
);
// END CONFIGURATION
// BEGIN API CALLS ­ don't change
$url = 'http://ai.smartrlinks.com/i?lid={lid}&ua={ua}&ip={ip}&subid1={subid1}';
foreach($url_params as $key => $param){
$url = str_replace("{". $key ."}", urlencode($param), $url);
}
try{
$content = file_get_contents($url);
$data = json_decode($content, true);
$img_url = $data['data']['image_url'];
$click_url = $data['data']['click_url'];
$name = $data['data']['name'];
} catch (Exception $e) {
$img_url = "http://servedby.clickboothlnk.com/img/teeth/teethtray.jpg";
$click_url = "http://c.px9y20.com?x=622333999­1434721245&s={linkid}&pbc={clickid}";
$name = "Teeth Whitening System";
}
// END API CALLS ­ don't change
$click_url .= '&subid2=&subid3=&subid4=&subid5=';
/**
* If you wish to use 3rd party tracker software, uncomment the line this and put your tracked
offer page URL in $tracker_url
* Tracker will then need to redirect to url above (ai.smartrlinks.com) and pass the {iid}
back to it
* Examples, assuming subid2 is used to transfer the clickid/token
* CPV Labs http://ai.smartrlinks.com/c/aff?lid=9244&subid2=
* Voluum http://ai.smartrlinks.com/c/aff?lid=9244&subid2={clickid}
* Thrive Tracker http://ai.smartrlinks.com/c/aff?lid=9244&subid2={subid}
*/
/*
// $tracker_url = 'http://url_to_your_tracker_url/?&iid={iid}'; // Uncomment for CPV Labs
// $tracker_url = 'http://url_to_your_tracker_url/?&var2={iid}'; // Uncomment for Voluum
$params = array();
$url_params = parse_url($click_url, PHP_URL_QUERY);

7. parse_str($url_params, $params);
foreach($params as $key => $param){
$click_url = str_replace("{". $key ."}", urlencode($param), $tracker_url);
}
*/
/*
The following variables are available for your use
<?php echo $click_url; ?> ­ redirection URL, something like
http://ai.smartrlinks.com/c/aff?lid=12345&iid=AAAAAAAAAAAAAAAAA
If you are using Thrive tracker, instead of using $click_url, you need to use your LP Code and
add the following <?php echo '&iid='.$params['iid']; ?> at the end of it
Example: <a style="display: inline­block;"
href="http://attila.thrivetracker.com/path/out.php?esub=1&sxid=<?php echo
(isset($_GET['sxid'])) ? $_GET['sxid'] : 0 ?><?php echo '&iid='.$params['iid']; ?>">
<?php echo $img_url; ?> ­ url to the image. Feel free to size it as you see fit. Maximum
recommended resolution is 300x300
<?php echo $name; ?> ­ product name. You can use this in text, throughout your page
*/
?>
Helpful Tip for Load Balancer/Proxy Users​: Change the variables 'ua' and 'ip' to pass the
User Agent and IP Address of the visitor (instead of server).
For Voluum users:​ ​In order to have all clicks redirect through your system,
you need to uncomment the following code and update the $tracker_url to
point to your url
/*
$tracker_url = 'http://url_to_your_tracker_url/?&var2={iid}'; // Uncomment
for Voluum
$params = array();
$url_params = parse_url($click_url, PHP_URL_QUERY);
parse_str($url_params, $params);
foreach($params as $key => $param){
$click_url = str_replace("{". $key ."}", urlencode($param),
$tracker_url);
}
*/
And then in your tracking software, use the URL like this
http://ai.smartrlinks.com/c/aff?lid=####&subid2={clickid}

8.
What this does is forwards the value of {iid} to your tracker as iid and then your
Voluum will add that value when redirecting back to ai.smartrlinks.com.
It also assumes that subid2 is used for storing Voluum’s clickid, which is then
later used in CB’s postback configuration
If your system uses some other variables names, please make changes as you
see fit or contact your Account Manager for help.
For Thrive Tracker users:​ ​In order to have all clicks redirect through your
system, you shouldn’t use $click_url, but instead, use your Thrive LP Code and
add ​<?php echo '&iid='.$params['iid']; ?>​ at the end of it.
This would look like:
<a style="display: inline­block;"
href="http://attila.thrivetracker.com/path/out.php?esub=1&sxid=<?php echo
(isset($_GET['sxid'])) ? $_GET['sxid'] : 0 ?><?php echo
'&iid='.$params['iid']; ?>">
And then in Thrive, use the following URL as Offer URL
http://ai.smartrlinks.com/c/aff?lid=####&subid2={subid​}
(make sure to use the proper link id in lid)
assumes that subid2 is used for storing Thrive’s clickid, which is then later
used in CB’s postback configuration
If your system uses some other variables names, please make changes as you
see fit or contact your Account Manager for help.
For CPV Lab users:​ ​In order to have all clicks redirect through your system,
you need to uncomment the following code and update the $tracker_url to
point to your url
/*
$tracker_url = 'http://url_to_your_tracker_url/?&iid={iid}'; // Uncomment
for CPV Labs
$params = array();
$url_params = parse_url($click_url, PHP_URL_QUERY);
parse_str($url_params, $params);
foreach($params as $key => $param){
$click_url = str_replace("{". $key ."}", urlencode($param),
$tracker_url);
}
*/

9. And then in CPV, use the following URL as Offer URL
http://ai.smartrlinks.com/c/aff?lid=####&subid2=
(make sure to use the proper link id in lid)
It assumes that subid2 is used for storing CPV’s clickid, which is then later
used in CB’s postback configuration
If your system uses some other variables names, please make changes as you
see fit or contact your Account Manager for help.
2. Display
The actual display of the creative and link is done by this code:
<a style="display: inline­block;" href="<?php echo $click_url; ?>">
<img style=" height: 300px;" src="<?php echo $img_url; ?>">
<div style="text­align: center; "><?php echo $name; ?></div>
</a>
You can fully change this code as you see fit to make sure it fits the design of your landing
page.
Default height of the image is 300px, but feel free to change it to anything else.
All of the images are guaranteed to be at least 300x300 in size.
Explanation of the variables
● $click_to_url is the link to the offer page
● $img_url is url to the creative image
● $name is the product name
Feel free to use these variables throughout your page.
You have now created your first offer group with LP Offer Rotation enabled!