Cleantech Intellectual Property

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Cleantech Intellectual Property

  1. 1. Michael O’Connor Partner, Cruickshank Intellectual Property Attorneys Cleantech Ireland Meeting 10 th September 2009 Cleantech Intellectual Property
  2. 2. Introduction <ul><li>1975 intangible asset value of companies in S&P 500 Index ® approximately 17% </li></ul><ul><li>2005 intangible asset value of companies in S&P 500 Index ® approximately 80% </li></ul><ul><li>Intellectual Property (IP) can no longer be ignored! </li></ul>
  3. 3. Introduction <ul><li>IP issues of relevance </li></ul><ul><li>Benefits of developing an IP portfolio </li></ul><ul><li>IP filing strategy </li></ul><ul><li>Recent IP updates </li></ul>
  4. 4. Patents <ul><li>Monopoly </li></ul><ul><li>Lasts 20 years </li></ul><ul><li>Does not have to be complex </li></ul><ul><li>Must be new </li></ul><ul><li>Must be inventive </li></ul>
  5. 5. Benefits of Patents <ul><li>Barrier to entry </li></ul><ul><li>Access to other markets </li></ul><ul><li>An asset </li></ul><ul><li>Taxation benefits </li></ul><ul><li>Other benefits </li></ul>
  6. 6. Filing strategy – Patents <ul><li>Preliminary Patent application </li></ul><ul><li>National Applications </li></ul><ul><li>PCT application </li></ul>
  7. 7. Filing strategy – Patents - Main Factors <ul><li>Cost </li></ul><ul><li>Company Profile </li></ul><ul><li>Nature of Invention </li></ul>
  8. 8. Trade marks <ul><li>Any sign capable of being represented graphically….. </li></ul><ul><li>Words </li></ul><ul><li>Logos </li></ul><ul><li>Slogans </li></ul><ul><li>Colours </li></ul><ul><li>etc </li></ul>
  9. 9. Benefits of Trademarks <ul><li>Facilitate repeat purchases </li></ul><ul><li>Avoid confusion </li></ul><ul><li>Facilitate expansion </li></ul><ul><li>Valuable asset </li></ul>
  10. 10. Filing Strategy – Trademarks <ul><li>Similar rules apply </li></ul><ul><li>Cover markets </li></ul><ul><li>Consider future expansion </li></ul>
  11. 11. Recent Updates in IP law <ul><li>Green Channel at UKIPO </li></ul><ul><li>Specifically for “Green” or “Environmentally Friendly” inventions </li></ul><ul><li>Speeds up grant procedure significantly, grant in < 1 year </li></ul><ul><li>Publications of Patent informatics on UKIPO website </li></ul>
  12. 12. Summary <ul><li>Every company has IPR </li></ul><ul><li>Your IPR have a significant value </li></ul><ul><li>Protection and exploitation crucial </li></ul>
  13. 13. For more information or a free 1 hour consultation contact: [email_address] 8a Sandyford Business Centre Sandyford Dublin 18 Tel: 01 2992222 Fax: 01 2992299 Web: www.cruickshank.ie

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