Mobile Health is getting a lot of attention. There are over 60,000 apps now targets wellness in one way or another. Mostly these are for monitoring and used in disease prevention such as diabetes, cardio vascular rehab and for battling obesity. The future is in applications that can be tied into the health network and keep people out of hospitals, which consume nearly 30% of the US healthcare budget. The Affordable Care Act has visibly changed how payers are looking at their customers and this is creating all new opportunities that much bigger than an app on an iphone.

1. Understanding and Developing the
Market for Mobile Health
Clay Braziller
November 24, 2014

2. Mobile
Market-­‐-­‐
today
Mobile
Health
-­‐-­‐
where
the
ROI
is
Intel
from
the
trenches!
Lumo
Li=:
Posture
correc@on

3. Trac@vity:
Director
Healthcare;
Wearable
sensors
and
enterprise
so=ware
Kine@c
Muscles:
Strategic
Marke@ng,
Digital
Community
and
CRM;
Remote
stroke
recovery
EaglePicher
:
Director
Sales
and
Marke@ng;
BaNeries
for
implantable
medical
devices
Medtronic:
Canadian
Introduc@on,
Neuros@mula@on
devices
Cien@s
Technologies:
Partner,
Electronic
Health
Records
consul@ng

4. Size
and
Composi@on
! Worldwide
mobile
health
revenue
$23
Billion
US
by
20171
! Approximately
30%
Asia
Pacific,
30%
Europe,
30%
USA/Canada
! 97,000
mHealth
applica@ons,
62
full
catalogue
app
stores
! Majority
are
general
health
and
fitness
apps
1. Touching lives through mobile health: PWC

5. 71%
Disease
Management
29%
Independent
aging
Solutions across the Continuum of Care
Wellness Prevention Diagnosis Treatment
Monitoring
Emergency Response
Healthcare Practioner Support
Healthcare Surveillance
Healthcare Admin
Healthcare Systems Strengthening

6. Keeping
people
out
of
hospitals
Keeping
people
healthy**
**Affordable
Care
Act
pays
for
preven@on
US
Health
consump@on
expenditures
2010
$3
Trillion
Hospital
care
30%
Professional
services
20%
Physician
and
clinical
services
20%
Chronic
Diseases
30%
of
spending
CVD
$444
Billion
Diabetes
$245
Billion
Cancer
$125
Billion

7. Behaviors
are
hard
to
change
! People
! Physicians
! Health
systems
! Vendors
The
payer
has
not
stepped
forward
Glacial
revenue
streams

8. Poster
sessions
Niche
tradeshows
Persistence
and
luck

9. 1. It
is
as
hard
to
sell
into
a
large
system
as
a
small
system
2. Find
a
champion
-­‐-­‐avoid
the
front
door
3. There
is
a
difference
between
product
bought
by
the
customer
for
a
trial
and
product
given
to
a
customer
for
a
trial
4. Hospital
worksta@ons
s@ll
run
XP
5. Health
system
bureaucracy
will
stall
early
progress
with
Champions
6. Start
selling
early-­‐-­‐
Aim,
shoot
re
aim
7. Keep
the
product,
workflow,
training
as
simple
as
possible
8. Sales
101
-­‐-­‐Don’t
rely
100%
on
the
champion
to
take
you
the
whole
way
9. Prepare
for
a
marathon

10. Clay
Braziller
! 604
961
6360
! clay@braziller.com