Mass participation events have taken the UK fundraising market by storm. All major charities now host mass participation events, but what does the future hold? Have they reached their peak? Join us for our second Fundraising First Thing where you will get the chance to hear from two of the largest charities about the lessons they have learnt. You can book at www.civilsociety.co.uk/fft Follow us on Twitter: @CSFundraising or 'Like' us on Facebook.com/fundraisingmagazine

1. cnnect
M RE
From growing moustaches to
dryathalons, UK charities are increasingly
encouraging their supporters to engage in
mass participation fundraising events.
We are a holding a breakfast debate that
will give fundraisers the opportunity to
explore the secrets to running a
successful campaign or event and debate
what the future holds for mass
participation fundraising.
In the May edition of Fundraising Magazine we will assess the
impact of mass participation on fundraising in the UK.
Read below to find out the impact of mass participation events on fundraising in the UK

2. Macmillan’sWorld’sBiggestCoffeeMorning
has doubled incomewithinthreeyears
2013
£20m
2012
£15m
2011
£10m
CoffeeMorning:Someincrediblegrowth

3. 2013
(debut year)
35,000 participants
£4m
2014
(and counting)
50,000 participants
£5m
Dryathlon:57%increaseinparticipants

4. Movember:Youjustneedagreatidea?
In2012,theeventraisedover
theUKraisedover withover363,000participants£26.9m
£90m globally

5. 1.87m
people in England
cycle once a week
15K
50K
of those took part in
the inaugural Prudential
RideLondon-Surrey 100
BUT
APPLIED
cycling:shouldyoumakethemostoflifestylechoices

6. Every charity wants to have the World’s Biggest Coffee Morning or a Movember, but what’s the trick to getting mass
participation fundraising right? From slacktivists to fundraisers making immense personal sacrifices, a new breed of donors and
supporters are getting on board with events, but what does the future hold for mass participation?
Breakfast debate
www.civilsociety.co.uk/fft
15 May 2014
Fundraising thinking, first thing.
What is the future for mass participation?
@csfundraising #FFTMass
facebook/fundraisingmagazine
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