Social Media forManagersTMMBA 528RoannKrishChrisKevinNickHina                   MAI School                   “Seats for   ...
Goals   #1        Purchase 50 new        desks/benches ($5000)        #2        Build audience for        sustainability (...
• Appeal to emotions (pathos)Strategy    through content from the            school and our own blog            stories   ...
Social    WordPress blogChannels   maischool.wordpress.com           Facebook           facebook.com/maischool           T...
ContentTools        FundRazr        HootSuite        Followerwonk        Google Earth        Analytics        TweetReach  ...
Editorial Calendar - "Seats for Students" - 50 Benches                 Date              Events       "Influencer" TPs    ...
INTERMISSION  we are busybuilding benches
*NEW*Strategy   Increase engagement!           • Add more content that            entices the user to interact            ...
ArtAuction
What worked?               • Aiming high on FundRazr                campaign               • Seeking key influencers      ...
What failed?   • Focusing on Reach rather                than User Engagement at                start of campaign         ...
Transition   Resources   Plan             Owner for social media channels             + FundRazr             Money        ...
Final    FundRazrMetrics          $1172, 22 supporters          Facebook          82 likes          Twitter          53 tw...
Mai school
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Mai school

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Mai school

  1. 1. Social Media forManagersTMMBA 528RoannKrishChrisKevinNickHina MAI School “Seats for Students”
  2. 2. Goals #1 Purchase 50 new desks/benches ($5000) #2 Build audience for sustainability (90-days)
  3. 3. • Appeal to emotions (pathos)Strategy through content from the school and our own blog stories • Seek key influencers in local expat community (UW, Microsoft) • Tap into our personal networks
  4. 4. Social WordPress blogChannels maischool.wordpress.com Facebook facebook.com/maischool Twitter twitter.com/maischool YouTube youtube.com/user/maischool
  5. 5. ContentTools FundRazr HootSuite Followerwonk Google Earth Analytics TweetReach Twitalyzer WordPress / Facebook PeopleBrowsr
  6. 6. Editorial Calendar - "Seats for Students" - 50 Benches Date Events "Influencer" TPs Blog Facebook Twitter YouTube Week 1 Mon Set up "look and feel" Set up "look and feel" Tues Connect social media Upload photos Wed Set up 50 on Create "Donate" page Create timeline Set up "look and feel" Post videos for Thurs FundRazr FollowerWonk Create "Gallery" page Connect social media Schedule Week 1 tweets reference Fri Draft Week 1 posts Add map location Sat Add Twitter widget Google Earth videoCalendar Sun Week 2 Sun 15-Apr Launch party Post - launch Launch announcement; TWEETS: FundRazr campaign, On Facebook!, personal FB posts and "DID YOU KNOW? MAI School was founded in 1948, a year after India’s independence. Donate at http://bit.ly/Jeenp5 #education #india #nonprofit" Mon 16-Apr Post-launch adjustments Tues 17-Apr Wed 18-Apr Post to Microsoft Post - Hina - tweeted DID YOU KNOW? There are 21 teachers at DLs MAI School: 18 in Malayalam & English Medium and 3 in Tamil Medium. Donate at http://bit.ly/Jeenp5 Thurs 19-Apr DYK? All teachers at MAI School are either graduates or post graduates. Donate at http://bit.ly/Jeenp5 #nonprofit #india #education Fri 20-Apr Post -Story - tweeted DYK? The MAI School provides free midday meals to all the children of the school. Donate at http://bit.ly/Jeenp5 #nonprofit #india #education Sat 21-Apr DYK? Children at MAI School start using computers on #Linux and #KToon in Grade 5. Donate: http://bit.ly/Jeenp5 #nonprofit #india #education Week 3 Sun 22-Apr Post - Roann DYK? Tree planting is promoted as an extracurricular activity at MAI School. Donate at http://bit.ly/Jeenp5 #nonprofit #india #education Mon 23-Apr YouTube - animations DYK? MAI School has had 100 % pass rate in animations linked the SSLC examination since 1998. Donate at from FB http://bit.ly/Jeenp5 #nonprofit #india #education Tues 24-Apr Post - Story DYK? MAI School teachers receive basic training on computers after school hours. Donate at http://bit.ly/Jeenp5 #nonprofit #india #education Wed 25-Apr Contact school MAI School has a parental awareness about "art program re: the IT & computer education projects" taught in school. Donate: http://bit.ly/Jeenp5 #nonprofit #india Thurs 26-Apr Post - Story DYK? The lower primary school at MAI School was originally a tea factory. Donate at http://bit.ly/Jeenp5 #nonprofit #india #education Fri 27-Apr MAI School students participate yearly in IT mela organized by the Dept of Education & Student Youth Festival. Donate: http://bit.ly/Jeenp5
  7. 7. INTERMISSION we are busybuilding benches
  8. 8. *NEW*Strategy Increase engagement! • Add more content that entices the user to interact (i.e. polls) • Guest posts by donors that they then promote to their own networks
  9. 9. ArtAuction
  10. 10. What worked? • Aiming high on FundRazr campaign • Seeking key influencers • Pathos • Use of hashtags
  11. 11. What failed? • Focusing on Reach rather than User Engagement at start of campaign • RT’ing and posting on FB only as strong as your personal network
  12. 12. Transition Resources Plan Owner for social media channels + FundRazr Money None Content Tweets and blog posts scheduled out to cover transition time
  13. 13. Final FundRazrMetrics $1172, 22 supporters Facebook 82 likes Twitter 53 tweets, 16 followers Blog 10 posts, 448 PVs

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