2. Iwipa is a popular Facebook landing
page application, with over 80 000
users that have shaped their strategies
around this free app. A few days ago,
thousands of Facebook users clicked
on their business pages, only to
discover their app was disabled, and
their content was missing! What
happened?
3. Iwipa is pleading with Facebook for
help. Some time a couple days ago,
Facebook decided to disable the
application – for reasons as yet
unknown. Iwipa is wildly popular, so
this move has mystified the Facebook
community. If you’re looking for
answers, then you’ll need to join the
ranks of thousands of other business
owners.
4. You’re all in the dark – not because
Iwipa has put you there, but because
Facebook made a decision, and
decided not tell anyone about it. That
decision affected so many people, it’s
mind blowing. Do they care? We’re not
so sure.
5. A tweet went out to Facebook 3 hours
after the app was disabled.
“@Facebook We have no idea why you
disabled our application, it serves 80K
users. This happened 3 hours ago,
please help.” The most disturbing
news is that user content is gone too.
Is Facebook starting to remove free
applications that allow fans to host
content there?
6. Some say yes. If this happens, it’s
going to cost business owners a lot of
money. You’ll have to pay for SSL
certificates and specific domains. One
thing is for certain – Facebook is
making a lot of changes. First there
was the image SSL certificate debacle,
which forced businesses to find
certified hosts for their page images.
7. Now, it appears as though Facebook is
moving against applications, the
question is WHY? We’d love to know
their master plan. Perhaps they’re
consolidating, and figuring out new
ways to earn money by shutting out
the little guy. Who knows!
8. But be wary – Facebook pages are
changing – and we’re all going to have
to adjust.
10. Remember when Facebook removed
page email functionality? You can’t
directly email your fans anymore – you
can only contact personal friends that
way. That was another major
disappointment, and brought many
perfectly functioning Facebook
strategies to a grinding halt. Is
Facebook ruining the appeal of their
business pages?
11. They better be careful now that
Google+ is out there, nipping at their
heels. In the meantime Iwipa issued an
announcement to their users. You can
download a temp app from a new
page they’ve created, which will bring
back all of your content.
13. Its times like these that we’re
reminded of Facebook’s power. With
one click they can ruin the hard work
and effort of thousands of business
people. Let’s just hope that whatever
prompted Facebook to disable Iwipa,
goes away.
14. If they strike a deal, we have some
semblance of hope for the future. If
they don’t…we might all have to move
over to Google+.
15. Social Media Marketing University
(SMMU) is the creation of John Paul
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