When it comes to marketing and advertising, the most important thing is getting a positive ROI on your investments. This guide will show you how to get the best ROI with your Google Adwords campaigns. View Original Post http://chrismitchellmarketing.com/how-to-get-the-best-roi-with-google-adwords-in-2015/

1. How To Get The Best ROI With Google Adwords In 2015
| Chris Mitchell Marketing | Huntsville Alabama Web
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How To Get The Best ROI With Google Adwords In 2015
Use a Minimum Budget
Ive seen too many people try and run google adwords campaigns with a $50 daily budget. When it comes
to building a successful campaign that brings you a great ROI, it is very important to test and gather the
necessary data to make accurate and successful adjustments to your campaigns to get them optimized to
peak performance thus bringing you a return on investment. If you aren’t willing to spend at least $100 per
day on clicks, then you aren’t really driving enough traffic to gather enough actionable data to make an
accurate and strategic adjustment therefore it’s more of a shot in the dark which we can all agree is not a
smart marketing decision.
“Having a tiny adwords budget is kind of like owning a fast sports car like a Ferrari, and only giving it a
quarter tank of gas, it’s not gonna get you very far….”
Creating Campaigns
When creating campaigns in google adwords, it’s very important to make sure you geographically target
the proper area you are marketing to. For example, if you have stores in different locations, each store
should have it’s own campaign targeting that specific area. This makes everything more relevant and your
ads perform better. Remember, you are paying for each click to your website, so if you have pizza delivery
in San Fransisco, you don’t want people in Sacramento calling you because that’s 1 1/2 hours away,
therefore that would be a wasted click costing you money. You can even create a radius around your
business in google adwords, so that your ad only shows to users within that radius.

2. Creating Adgroups
When it comes to creating adgroups, google always rewards relevant content because they are constantly
trying to improve user experience. The first thing to take note of is your landing page vs ad copy. It is very
important that they very closely match. So your headline text on your ad should closely match what is on
your landing page. This will give you a better adwords quality score which gets you a lower cost per click,
better user engagement, better ad placement, less wasted clicks, and more ROI. Its also a good practice
to target specific items or product lines if your businesses sells products. For example, if you have a online
clothing store, it is much better and more profitable for you to create separate ad groups for different
product categories within your store. This ensures that your visitors find exactly what they are looking for
as fast as possible so you get the most out of every click by reducing the amount of bounces (people
immediately leaving after landing on your site), and increasing the amount of people who land on your
page to engage with your content, add to cart, etc.

3. Utilize Remarketing
The average Web site conversion rate is a little more than 2 percent. In other words, nearly all of the
people who visit a site for the first time leave without some form of desired action. Remarketing solves this
problem by installing a tracking pixel in the browser of your visitors so when they visit other various
websites online like youtube, facebook, blogs, etc, they see your ad, and are reminded to come back to
your site.
Use Shopping Campaigns
If you sell products online, then you should be taking advantage of google shopping campaigns. They can
outperform traditional google adwords campaigns because it shows a product thumbnail and the price
directly in the search results bringing your prospects even 1 step closer to their buying decision. We live in
a microwave society where everyone wants things to be as simple as possible. The more convenient you
can make it for your potential customers, the quicker and easier it is for them to buy, and if you paid
attention in science class, you know that everything in the universe tends to follows the path of least
resistance.

4. Manage Keyword Conversions
If you want your campaigns to yield a high ROI, it’s extremely crucial to make sure that you track your
keyword conversions. You don’t want to be spending money on low converting clicks because that is just
wasted money. Once you recognize a low converting keyword, you can turn that keyword off, and you can
even set that keyword as a negative keyword (keywords that you specifically don’t want google to display
your ad for). This ensures that you don’t pay for wasted clicks based on an irrelevant search, products
related to your niche that you don’t currently offer, etc.
Use Proper Bid Management
You want to make sure that your ads show within the top 3 spots, so adjust your bid accordingly so you
don’t fall below that #3 spot, and you will get the best cream of the crop clicks from those searches. You
can also add bid modifiers based on device or location so you get the most out of your campaign based on
your current marketing situation.

5. Always Be Testing
A/B testing is the process of creating multiple landing pages, then testing each landing page by sending
traffic to it to see which page converts the highest. You then eliminate the low converting ones, and use the
highest converting landing page to drive traffic to so you get the highest conversion rate you can get thus
bringing you the highest return on investment possible with your google adwords campaign.