10 Rules For Winning Trough Analytics

10 Rules for winning through analytics

Why web analytics? Cheaper and better traffic Better conversion More Loyalty

1) Define SMART objectives 2) Tag and track all target actions 3) Tag and track all traffic sources & optimize 4) Forget accurate, embrace actionable 5) Hot or not? Benchmark your performance 6) Segmentation is king 7) Ask you user, don’t ask your boss 8) Test Baby Test 9) Man vs. Machine 90/10 10) There is no one perfect landing page, but multiple

Specific Measurable Assigned Realistic Timed Can be impacted Observable System Method, Roles and by planned the Start date action or procedure Responsibilities activity Linked to a rate, Necessary number, Who is in knowledge, Reliable End date percentage or charge? authority or skill frequency available?

1) Define SMART objectives 2) Tag and track all target actions 3) Tag and track all traffic sources & optimize 4) Forget accurate, embrace actionable 5) Hot or not? Benchmark you performance 6) Segmentation is king 7) Ask you user, don’t ask your boss 8) Test Baby Test 9) Man vs. Machine 90/10 10) There is no one perfect landing page, but multiple

Take action based on insights 7

http://longmarch.chinalytics.com	63
http://dvirreznik.blogspot.com	36
http://www.dvirreznik.com	3
http://www.onlydoo.com	1

10 Rules For Winning Trough Analytics

by Florian Pihs on Jun 12, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 103

Statistics

10 Rules For Winning Trough Analytics — Presentation Transcript