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10 Rules for winning through analytics
Why web analytics?


Cheaper and better traffic
Better conversion
More Loyalty
1) Define SMART objectives

2) Tag and track all target actions

3) Tag and track all traffic sources & optimize

4) Forget accurate, embrace actionable

5) Hot or not? Benchmark your performance

6) Segmentation is king

7) Ask you user, don’t ask your boss

8) Test Baby Test

9) Man vs. Machine 90/10

10) There is no one perfect landing page, but multiple
4
Specific          Measurable        Assigned            Realistic          Timed




                                                        Can be impacted
  Observable        System Method,     Roles and
                                                         by planned the      Start date
    action           or procedure    Responsibilities
                                                             activity




Linked to a rate,                                         Necessary
    number,                             Who is in         knowledge,
                       Reliable                                              End date
 percentage or                          charge?         authority or skill
   frequency                                               available?
1) Define SMART objectives

2) Tag and track all target actions

3) Tag and track all traffic sources & optimize

4) Forget accurate, embrace actionable

5) Hot or not? Benchmark you performance

6) Segmentation is king

7) Ask you user, don’t ask your boss

8) Test Baby Test

9) Man vs. Machine 90/10

10) There is no one perfect landing page, but multiple
Take action based on
      insights




            7

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10 Rules For Winning Trough Analytics

  • 1. 10 Rules for winning through analytics
  • 2. Why web analytics? Cheaper and better traffic Better conversion More Loyalty
  • 3. 1) Define SMART objectives 2) Tag and track all target actions 3) Tag and track all traffic sources & optimize 4) Forget accurate, embrace actionable 5) Hot or not? Benchmark your performance 6) Segmentation is king 7) Ask you user, don’t ask your boss 8) Test Baby Test 9) Man vs. Machine 90/10 10) There is no one perfect landing page, but multiple
  • 4. 4
  • 5. Specific Measurable Assigned Realistic Timed Can be impacted Observable System Method, Roles and by planned the Start date action or procedure Responsibilities activity Linked to a rate, Necessary number, Who is in knowledge, Reliable End date percentage or charge? authority or skill frequency available?
  • 6. 1) Define SMART objectives 2) Tag and track all target actions 3) Tag and track all traffic sources & optimize 4) Forget accurate, embrace actionable 5) Hot or not? Benchmark you performance 6) Segmentation is king 7) Ask you user, don’t ask your boss 8) Test Baby Test 9) Man vs. Machine 90/10 10) There is no one perfect landing page, but multiple
  • 7. Take action based on insights 7