3. Agenda
1. Who We Are
2. What Social Media Cannot Do for You
3. What Social Media Can Do for You
4. Defining the Types of Social Media
5. The Three M’s of Social Media Strategy
6. Time and Tools
7. Q & A
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4. Who is TK Carsites
8 Years as an Automotive Marketing Firm
Specializing in:
Website Design
Search Engine Optimization
Social Media Marketing
JD Rucker, Chief Marketing Officer
Embedded in Social Media since 2007
3,000 Facebook Friends
80,000 Twitter Followers
500 Digg Front Pages
Experience in the Automotive Industry
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5. What Social Media
CANNOT Do for Car Dealers
Directly sell more cars
Replace primary dealer websites
Run itself on autopilot
Reach “Millions of People”
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6. What Social Media CAN Do
for Car Dealers
Become a point of connection between
dealerships and their local customers
Offer "Web 2.0 Credibility“
Allow for a quick exchange of sales information
Extend the brand of the dealership and the
company
Generate buzz through viral marketing
campaigns
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7. Types of Social Media
Social Networks
Facebook
Twitter
MySpace, LinkedIn, Others
Social News
Digg
Reddit
StumbleUpon
Social Content
Blogs
YouTube
Flickr
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8. Social Networks
Facebook
Profiles are for People
Fan Pages are for Businesses
Customizing Fan Pages are a Must
Building Ambassadors is Key
Twitter
Profiles are for People and Businesses
You can have more than 1 Account
More than 1 Person can Manage Accounts
Do NOT Feed Inventory or Specials
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9. Social News
Digg, Reddit, StumbleUpon
Post Interesting Industry or Local News
Drive Traffic to Social Content Sources
Do not spam
Do not attempt without understanding the sites
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10. Social Content
YouTube
Customer Testimonials
Profile Videos of Specific Vehicles
Informational Videos
Dealership Blog
Dealership News
Employee Spotlight
Local Events
Industry News
Flickr
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11. The Three M’s of Social Media Strategy
Managing
Profiles
Content Sources
Search Engine Optimization
Monitoring
Buzz
Customer Feedback
Employee Discussions
Marketing
Viral Marketing
Brand Building
Search Engine Reputation Management 11
12. Time and Tools
5 minutes, 30 minutes, 2 hours, Full Time
Assigning the Right People Tasks
Tools to Simplify
Articles to Read
Future Courses
TK Carsites Can Help
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