Social Innovation project for Homeless Authority in Savannah.
This project was a co-creation with our clients who were different organizations helping the homeless in Savannah (congregational, non-profits and governmental). With two other classmates, I led the first co-creation session which we used to present our research and get more information on personas. After 4 co-creation sessions, we came up with proposals which could benefit the homeless:
- an identification system for homeless people, preferably an RFID bracelet to avoid loss (this would enable access to all services including food, clothing, shelter, transportation…)
- a shared information data system between all organizations (non profit, congregational and governmental)
- a digital interface available at bus stops mostly which would give information (such as directions) about available services in the city
- a housing first model (which is what our main client had been trying to push)
3. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Gian F. Villalta
Andrew Fulp
Aniela Chertavian
Andre Thelwell
Jeannie Fung
Charlotte Terrien
Emi Knight
Tom Mather
Brady Du
Yuri Corrêa
Molly Werner
Professor Baker
SERV 311 // SPRING 2014
4. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
OUR CLIENTS
Cindy Kelley
Homeless Authority
Patty
Organization Name
Frank
Veterans for Peace
Occugardens
Janet J. Lee
First African Baptist Church
Deloris Daniels
50th St. Church of Christ
Unknown
Organization Name
Unknown
Organization Name
Selena Kelly
Union Mission
Jeanette Ortiz
Union Mission
Marvin
Homelessness In Savannah
5. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Project Vision
Our project vision is to develop a coordinated entry system in
Savannah to address the needs of subgroups within homeless.
Goals
• Develop a framework for future implementation
• Create system for assimilation
• Create a viable reproducible and relevant model
7. DISCOVER
We guided the first co-creation, which was about presenting
our primary research and gathering deeper insights about the
general overview of systems and organizations currently existing
for homeless people. We also wanted to become acquainted with
everyone as we would all be collaborating with each other.
8. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Stakeholders, Needs, & Focal Jobs
The User
• Homeless Person
Needs
• Get off the streets &
receive support
Focal Jobs
• Work towards goals
• Aim for employment
Directly Involved
• Marvin Heery (HIS)
• Andrea Mamalakis Epting
(HUGS/Housing First)
• Savannah Food Truck
• Volunteers
• Chatham Savannah
• Authority for the Homeless
• Chatham Memorial Hospital
Needs
• Get as many people possible, off
the street
Focal Jobs
• Interact with the homeless and
give them the desire to want a
house to live in and turn their life
around.
Indirectly Involved
• National Housing Trust Fund
• Donors
• HUGS (other members)
• Faith Community
• Tommy Linston (Housing First)
• Design Services
• Operation Services
• Recovery & Renewal Services
• Development Services
• Job Training Services
• Construction Services
Needs
• Supply support for those interacting
with the homeless.
• Supply tangible and intangible things
for the executors to use in the process
of trying to get the homeless people off
the streets.
Focal Jobs
• Attain partners and donate to the cause.
• Build homes for the homeless
Beneficiaries Executors Overseers
9. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
35%
Loss of Job
13%
Evicted by Family Member
11%
Abuse at Home
11%
Incarcerated
10%
Disabled / Mentally Ill
10%
Change in Family Status
9%
Drug & Alcohol 15%
Bills Higher than Earnings
Causes / Triggers
10. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Personas
Cause
Cause
Hobbies
Hobbies
Context
Context
Personality
Personality
Not applicable.
Nick is a paycheck away
from being homeless
but does not realize it.
Evicted by family and
mentally ill.
Video games
Fishing
Comics
Smoking
Movies
Watching TV
Cooking
Reading
Nick has been working for the
same company for the last 12 years
and didn’t get any promotion over
time. Nick has never learned how
to put money aside for savings.
After coming back from war John
had no one to go to and found
himself alone. Reported as being
treated for Post-Traumatic Stress
Disorder he is considered mentally
unstable to find a job.
Nick Diaz
Age
36 years old
Age
52 years old
Education
English degree from
community college
Education
High School graduate
Marital Status
Single
Marital Status
Single
Location
Charleston, SC
Location
Savannah, GA
Nick Diaz
John Miller
Introverted
Dependent
Caring about others
Gentle
Positive
Brave
Self-centered
Focused
Aggresive
Extroverted
Independent
Negative
Distracted
Scared
Introverted
Dependent
Caring about others
Gentle
Positive
Brave
Self-centered
Focused
Aggresive
Extroverted
Independent
Negative
Distracted
Scared
Cause
Cause
Hobbies
Hobbies
Context
Context
Personality
Personality
Not applicable.
Nick is a paycheck away
from being homeless
but does not realize it.
Evicted by family and
mentally ill.
Video games
Fishing
Comics
Smoking
Movies
Watching TV
Cooking
Reading
Nick has been working for the
same company for the last 12 years
and didn’t get any promotion over
time. Nick has never learned how
to put money aside for savings.
After coming back from war John
had no one to go to and found
himself alone. Reported as being
treated for Post-Traumatic Stress
Disorder he is considered mentally
unstable to find a job.
Nick Diaz
Age
36 years old
Age
52 years old
Education
English degree from
community college
Education
High School graduate
Marital Status
Single
Marital Status
Single
Location
Charleston, SC
Location
Savannah, GA
Nick Diaz
John Miller
Introverted
Dependent
Caring about others
Gentle
Positive
Brave
Self-centered
Focused
Aggresive
Extroverted
Independent
Negative
Distracted
Scared
Introverted
Dependent
Caring about others
Gentle
Positive
Brave
Self-centered
Focused
Aggresive
Extroverted
Independent
Negative
Distracted
Scared
Cause
Cause
Hobbies
Hobbies
Context
Context
Personality
Personality
Abuse at home
environment and
drug issues.
Evicted by family.
Drawing
Outdoor
activities
Introverted
Watching series
Parties
Dependent
Blogging
Hanging out with
friends
Caring about others
Listening to
music
Painting
Gentle
Jena’s father died when she was
3, and her mother Sara raised her
by herself.
Her mother has alcohol issues
and constantly gets aggressive.
She used to yell at her daughter
and sometimes even hit her in
the face.
Raised in catholic environment,
Mariah got pregnant and her
family was against abortion. She
stayed home as a single mother.
After a while her family couldn’t
afford them anymore and she
decided to leave with her son.
Age
16 years old
Age
22 and 04
years old
Education
Public School Student
Education
High School dropout
Marital Status
Single
Marital Status
Single
Location
Savannah, GA
Location
Savannah, GA
Jena Johnson
Mariah and Billy Hall
Positive
Brave
Self-centered
Focused
Aggresive
Extroverted
Independent
Negative
Distracted
Scared
Introverted
Dependent
Caring about others
Gentle
Positive
Brave
Self-centered
Focused
Aggresive
Extroverted
Independent
Negative
Distracted
Scared
Cause
Cause
Hobbies
Hobbies
Context
Context
Personality
Personality
Abuse at home
environment and
drug issues.
Evicted by family.
Drawing
Outdoor
activities
Introverted
Watching series
Parties
Dependent
Blogging
Hanging out with
friends
Caring about others
Listening to
music
Painting
Gentle
Jena’s father died when she was
3, and her mother Sara raised her
by herself.
Her mother has alcohol issues
and constantly gets aggressive.
She used to yell at her daughter
and sometimes even hit her in
the face.
Raised in catholic environment,
Mariah got pregnant and her
family was against abortion. She
stayed home as a single mother.
After a while her family couldn’t
afford them anymore and she
decided to leave with her son.
Age
16 years old
Age
22 and 04
years old
Education
Public School Student
Education
High School dropout
Marital Status
Single
Marital Status
Single
Location
Savannah, GA
Location
Savannah, GA
Jena Johnson
Mariah and Billy Hall
Positive
Brave
Self-centered
Focused
Aggresive
Extroverted
Independent
Negative
Distracted
Scared
Introverted
Dependent
Caring about others
Gentle
Positive
Brave
Self-centered
Focused
Aggresive
Extroverted
Independent
Negative
Distracted
Scared
11. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Development of Research
We presented our wall chart which included the
purpose, project vision, and goals of the project.
This also included the risks, social scenario, and
constraints we had. We wanted to focus on the areas
we were heading into, which where causes and phases
of homelessness, and a stakeholder map.
ACTIVITY 1
12. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Persona Insights
We asked the class to get into groups and choose
one of four personas presented. This is so we could
understand each persona’s typical day, when they
choose to get involved with organizations.
ACTIVITY 2
13. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
• Understanding people as individuals is key to helping
them grow and change to a better life.
• Although we need to understand individuals, it is hard
to meet each and everyone’s exact needs and wants.
• The system should not be a one-size-fits-all concept.
• People are not knowledgeable about available
resources. Savannah has so many resources that
can help most needs but they do not promote
themselves very well.
• The coordination of services should be arranged
so that they are more easily navigable.
• We should adopt best practices from other
communities and organizations, such as
100,000 Homes.
• A coordinated assessment system and database
would benefit greatly.
• There is an opportunity for Savannah service
organizations (congregational, nonprofits, and
governmental), to work together to create an
coordinated entry system.
Individual Needs Create a Coordinated Database
Adopt Proven Concepts Increase Awareness of
Services Available
Insights
14. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
• Incentivize local businesses to hire and train local
businesses
• Not enough day centers for homeless people—have
nowhere to go in the daytime
• Government funds have stagnated over the past 5 years
• Service providers must meet all the homeless person’s
needs, not just what they offer
• There are many rules imposed on them and not enough
emphasis on recover
• Services need to be tailored to individual needs
• Every homeless person’s needs are different
• Too many “stumbling blocks” between finding
employment and securing housing
• Housing provides the foundation for self-sufficiency and
mental stability
1-on-1 Interviews Insights
Marvin Heery
HOMELESS ADVOCATE
Homelessness in Savannah
• Many people are living on the edge—a
preventative approach is necessary
• Not every group participates (HMIS) because
there is an annual fee and a lot of accounting
work
• Surprisingly, many homeless people have day
jobs but cannot afford housing
• We need creative solutions for different types of
affordable housing
• Impact the larger core problem and not simply
sustain the status quo
• Cost of living is a fundamental problem and
cause for homelessness
• It costs more to keep the homeless people on the
streets then to house them
• Housing homeless people would have a
significant economic impact
Cindy Kelley
EXECUTIVE DIRECTOR
The Homeless Authority
15. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
• Emergency shelters only last for 90 days, unless you show
commitment towards independence (eligible for 2 year
housing program Beyond Grace)
• Will not serve sex offenders as mandated by Federal Law
• Agency is focused on employment for the homeless
population
• Federal regulation create a lengthy screening process for
homeless individuals
• All documentation and paperwork must be submitted to
HMIS
• Continuum of Care stamps approval for a homeless
person’s “status” (verification)
• Works with “No Wrong Door” which provide counseling,
and mental therapy
• Process: 1. Identification 2. Homeless Verification 3.
Screening/History 4. Orientation/Rules
• Triggers: lack of affordable housing, poverty breeds drug
abuse, symptom of war
• Method: build self-esteem, encouragement, build positive
attitude, provide direction, and educate
Jeanette Ortiz
PROGRAM MANAGER
Union Mission
• Since establishment of Homeless Authority, services
have been much more coordinated and different
agencies work better with each other
• Process always begins with assessment: What are
their short-term and long-term needs? What is most
important to them? What programs or services
would best suit their needs?
• Secondly, demographic information and personal
information is obtained
• Thirdly, they are directed to the appropriate
resources and services based on their needs
• Consistently work with people who are from out of
the state (occasionally get SCAD students)
• Through the years, priorities have changed
and therefore some programs and services are
emphasized (and funded) more than others (e.g.,
permanent housing)
• Homeless Authority work with faith-based groups;
however, they are not part of the C.O.C, HMIS, and
therefore don’t receive federal funding have a limited
scope of help
Carlos Baker
CASE MANAGER
The Homeless Authority
16. DEFINE
The goal of this co-creation was to further define the problem
we were trying to solve, and facilitate transformative ideas.
17. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Service Package
Enhancing Services
• Long-Term Stability
• Job Placement
• Permanent Housing
• Educational programs
• Long-term support network
• Family Reconnection
Supporting Services
• Counseling
• Life-Skill Development
• Job Training Programs
• Transportation
• Transitional Housing
• Case Managers
Core Services
• Food Security
• Emergency Shelter
• Health Services
• Safety
18. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Defining the Demographic
During our first activity we wanted to define
the Homeless sub-populations in Savannah. We
handed out empty pie charts and asked our clients
to fill them in to the best of their abilities.
ACTIVITY 1
Idea Generation
The goal of this exercise was to expose stakeholders to
possibilities without boundaries and generate solutions.
They produced concepts for present, near-future, and
future applications using our proposed questions.
ACTIVITY 2
19. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Ideal System Maps
During our last activity we asked our stakeholders to create
journey maps for an ideal, holistic journey that a homeless
person would take to get their life back on track.
ACTIVITY 3
20. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
24%
of the homeless population
in Savannah, GA is chronic.
In a 2013 census, there were 5,120
homeless people living in Savannah, GA.
7%
of the homeless population in
Savannah, GA are army veterans.
Statistics provided by the Chatham-Savannah Authority for the Homeless
22. DEVELOP
This session was designed to let the class gain valuable insight
into our clients opinions and ideologies. During this session we
created three key steps; ideation, deliberation, and collaboration.
We used these steps to build solid concepts as a group.
23. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Brainstorming and Affinitizing
This exercise allowed our clients to create creative
ideas and to briefly affinitize them based on how
long-term the solution was. Each group created
over twenty ideas in forty-five minutes. We then
grouped similar ideas, and each table proposed
around seven concepts.
Activities
ACTIVITY 1
24. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
The Decision Matrix
We presented each idea to the group and rated them
on a scale of one to five based on three key criterias.
Was it new? Was it useful? Was it feasible? Out of
these scores we developed several solid concepts.
ACTIVITY 2
25. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
• Feasibility was a hard characteristic to judge
without any bias from the creators of the idea.
• Thinking transformation is much more difficult
than giving optimizing ideas.
• It was difficult not to judge ideas early on in
the brainstorming exercise which led to debate
within the groups.
Insights
• Each table developed its own “language”
when writing ideas on the chart, which made
describing them to the group a more difficult
challenge than anticipated.
• Good ideas came from every table, and, more
importantly, from every organization represented
in the co-creation session.
26. DELIVER
Our aim is to create a holistic and long-term solution to
homelessness in Savannah through a unified system, job placement,
an awareness campaign, and stable housing opportunities.
27. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
1. Identification System
Problem
There is no method for quickly
verifying whether an individual is
actually homeless.
Solution
Makes identification and verification
easy, fast, and simple.
Connected to Transportation
general accessibility for involved
organizations for better communication
and planning
Minimizes Paperwork
Stores the homeless person’s information
on the device so that they do not have to
fill out repetetive paperwork.
Benefits
28. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
How it Works
Arrive at Homeless
Authority
Get assigned a caseworker
Confidence Booster
Support System, Success Stories, Mentor,
etc.
Rehabilitation Process
Treating Illnesses, Therapy, Job
Search, etc.
Use Wristband/ID for
Services
Transportation, Food, Housing, etc.
Basic Assessment
Name, DOB, Race, Gender, etc.
Skills Assessment
Reading, Writing, Construction
etc.
Photo Taken
When feeling confident
Receive Preliminary Aid
Healthcare, Shelter, Hygiene etc.
Receive Wristband or ID
Encoded with data
29. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Bus
Can be activated or deactivated by the Homeless Authority.
Bike Share
ID or Bracelet would function as pass within the city:
ID Card
Present Concept
Affordable
Easy to Understand
Wristband
Near-Future Concept
Not easily lost
Integrated with society
(wearable electronics)
30. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Interconnected
Accessibility for involved
organizations for better
communication and planning
Important Record Backups
Electronic backup of documentations
for both homeless clients and
organizations to aid any
registration process
Concrete Data
quantitative data to support
future decision making &
accurate statistics for government
documentation
Holistic Viewpoint
Instant reference to background
and nature of a homeless client with
possibly experience or skills
2. Alternative Database
Problem
HMIS requires an annual fee and
extensive paperwork required by
the Federal Government.
Solution
Design a universally accessible
database to benefit all
service providers.
Benefits
34. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER Problem
Many homeless people are
not aware of the resources
available to them.
Solution
Utilize technology to reach out to
homeless people in need of services.
3. Interactive Kiosk
Free & Easy, Educational
Educate the homeless on
available resources with real-
time services in Savannah.
Risk-Free
risk free, casual, and un-
judgmental opportunity to
seek aid
Self-Sufficient Funding
advertised and funded
by integrated public
advertisements to the
general public and homeless
Benefits
37. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
• Provide a foundation for achieving self-sufficiency
• Grants mental stability for homeless individual
• Gives the homeless person an opportunity to regain their sense of normalcy
• Creates a centralized location to access resources and services
• Saves substantial money for tax payers
Problem
Many individuals relapse into
homelessness once they leave
the shelters.
Solution
Provide long-term support by housing
individuals first, then assess their
specific needs.
4. Housing First Initiative (plan)
Benefits
38. PROJECT SCOPE
DISCOVER
DEFINE
DEVELOP
DELIVER
Phase 1 Phase 3Phase 2 Phase 4
...
Convince and raise
awareness of homelessness
in Savannah
Raise funding through
Savannah’s community
culture
• Public Campaigns: Focusing
on false perception of the
homeless
• Benefit concert/ festival
• Kickstarter fundings
• Biking Charity
• Pub crawl charity event
• Habitat for Humanity &
Homeless
• SCAD Building Arts & Service
Design collaboration for
smaller scale housing first plan
Implement small model
to show effectiveness of
housing first plan
Build Savannah
into a bigger
homelessness
model
Ideal: Homeless with Homes Realistic Implementation