4.  Hair Damage - Both Chemical and heat straightening methods have a known long term damage
effect to the hair
 Duration of effect – heat straightening can only last a few days. Relaxers are known to last up to 3
months, Keratin is a progressive treatment that lasts longer with each subsequent treatment with the
first treatment lasting 3 months
 Reverting to Natural - You cannot go back natural with chemical treatment, you would need to cut
your hair and wait for new growth. With Keratin. Just like heat treatment, discontinue use and the hair
reverts to its natural texture
 Keratin is a naturally occurring molecule in the human body – nails and hair – to toughen and avoid
breakage
 After washing hair, a Keratin molecule is applied and left to settle as a mask
 it is then fixed with heat application to attach it to the hair strand

5. OBJECTIVES:
 Churn out a new generation of hair
Stylists conversant with the current
world trends
 Give Timeless comparative
advantage as a hair training school
 increase consumer awareness on
the safety of the treatments they do on
their hair

6.  Consultant’s Obligations
a) Curriculum Development
a) 2 hours theory
b) 3 hours practical
b)Training
c) Separate certification to student – certified Laura Sim’s Hair Technician
 Timeless Obligations
a) Provision of Equipment and classroom
b) Pay the Trainer per session
Student’s Obligations
a) Purchase of product for demonstration – as part of fees payable to Timeless

7. 1. Does your keratin have formaldehyde (formalin) or botox?
• No – Formalin and botoxes are very effective in straightening hair but they
have been proven to carcinogenic (cause cancer)
2. Can hair be styled after keratin treatment
• Yes – All styling is safe with the exception of curling that may require the use
of rollers and a drier that should wait for 2 weeks
3. Can hair dyes be used with keratin?
• Yes – unlike with relaxers where you cannot use certain hair dyes, keratin is
safe for use with all colour dyes
4. Previous Keratin treatments did not work on African hair and were for only
Caucasians, can you guarantee that this will work
• Yes – for Caucasians and Asians our keratin lasts longer – approx 6 months
5. Will the straight effect cease if I am rained on?
• No – you will only need to blow dry your hair and you are good to go.
6. Should I treat my hair after the recommended two weeks?
• Yes – but to ensure the keratin does not dislodge we recommend the Laura
Sims keratin maintenance range of shea butter
7. Are there people who use more than 1 pack?