The Story of Mojo:
Building a Packaging Focus
into Product Design
23 April 2014
PRESENTED BY
&
Agenda
2
Stratasys Overview
Introducing the Mojo 3D Printer
Product Design & Product Testing
Distribution Test Protocols
Packaging Design & Test Results
Final Configuration & Current Performance
About Stratasys
Stratasys manufactures professional 3D printing equipment
and materials that create physical objects directly from
digital data. Its systems range from affordable desktop 3D
printers to large, advanced 3D production systems, making
3D printing more accessible than ever.
Stratasys 3D printers are used to:
 Create models and prototypes for new product design and testing
 Build low volume finished goods
 Elevate research and learning in science, engineering, design, and
art
 Create gifts, novelties, customized devices, and inventions
3
Who is Stratasys?
Stratasys Desktop 3D Printing
 Stratasys’ Ideas Series is a line of professional desktop
3D printers
4
 uPrint
 Build envelope
 uPrint SE: 8” x 6” x 6”
 uPrint SE Plus: 8” x 8” x 6”
 Material bay: 25” x 26” x 31”;
168lbs
 Mojo
 Build envelope: 5” x 5” x 5”
 Material bay: 25” x 18” x 21”;
60lbs
Developing a New Printer Platform
 Almost entirely new technology
 Hundreds of engineering requirements:
 Performance
 Reliability
 Usability
 Shipping Mode
 Smaller than print envelope
of 900mc printer
(which is 36” x 24” x 36”)
5
Key Packaging Requirements for Mojo
 Ship in single package without pallet
 Design for 30g maximum impact shock
 Meet small parcel package requirements
 Maintain system performance post distribution cycle
 Packaging cost target = < $50
 Meet OOBE requirements
 Out-of-box experience (OOBE)
 Fast and easy setup; similar to inkjet printer
 All materials needed for first print shipped in single package
 User printing first model < 1 hour
6
A Closer Look at Mojo
7
 Why partner with Chainalytics?
 Stratasys does not have in-house packaging expertise
 Stratasys has previously partnered with Chainalytics on other
packaging optimization activities
 Previous work (Uprint, Tidalwave)
 Analytics and redesign solved previous issues
 Product design input and expertise
 Quick turn around on prototypes
Stratasys & Chainalytics Partnership
8
20122010
Concept
Development
System
Design
Final
Development
Production
Chainalytics’ initial look
Product Design
for Distribution
9
Product Design Input from Chainalytics
10
Fragile hood
Motor mounts
Y Bearings
3 Axes (lock down)
Head (lock down)
Material boxes
Purge buckets
Oven door
Fragile front bezel
Risk Matrix
11
Damage Risk Risk Design Option
Redesign
Cost
Packaging Option
Packaging
Cost
1
X-axis and Y-axis motion with no built in lock-down
mechanism. Restraint of x,y stages on top will be a
challenge because the drive belt is a single serpentine.
Also need clearance for head socket cables.
damage to x,y stages; out of
spec; damage to belt or belt out
of tension spec
High
*design home position with lockdown (i.e.
paper printer head)
*design ear on y-block casting to pin lock
thru top sheet metal/oven (restrain y)
*design hole thru head socket/shroud to pin
lock into top sheet metal (restrain x)
TBD
*dense foam or 'rigid' material to
fit around y-block carrier and
against front and back blocks to
restrain in y
*big block 'o foam over main
head socket to restrain in x
Med & High
2
Z-axis motion with no build in lock-down mechanism. Z-
stage is housed mainly in an insulated oven – the floor
is thin sheet metal and that floor is the only supporting
surface to use to isolate the stage. The oven is
suspended from the top.
damage to z stage/plate/arms;
out of spec; damage to oven;
damage to ball bearing/wave
spring.
High
*design home position with lockdown
*notch foam corners on bottom corners of
oven (foam tooling change)
*add 2 corner blocks or forms thru bottom
sheetmetal that oven can rest/attach onto.
TBD
*packaging underneath z arms
at back of oven to restrain in z
Med
3 XYZ motors may shift in transit
damage to belt; tension out of
spec
Med
* use star washers/loc-tite to secure
* change top sheet metal hole pattern in u
motor to eliminate slot adjustment & make
stationary; verify enough adjustment
remains in v motor slots; may need to
change motor bracket
TBD TBD TBD
4
Hood is fragile and cannot withstand transit
environment. The front of the hood is restrained from
x,y motion with some plastic standoffs mated on bezel
hood breaks/cracks; hinges
may be damaged
High
*radius sharp corners around hood
handle/bezel standoffs
*add more radius supports around inside
hood
TBD
* big block 'o foam to bridge
under hood and transfer load to
frame/sheet metal
High
5
Bezel is fragile and cannot withstand transit
environment.
bezel breaks/cracks High
*roll form front edge of sheet metal on
left/right skin sides to add rigidity; or
alternatively box form left/right skin sides
*add ribs on left/right insides of bezel
TBD
*corner foam to transition load
away from corners
High
6
Material boxes do not currently have a mechanical lock-
in retention feature
print head damage; box or tube
damage; spool cracks
Low *add lock down tabs over box TBD
*big block 'o foam with pocket to
retain boxes
High
7 Part/Support head sockets have no lock down feature
damage to head socket buckets
or leaf springs; alignment out of
spec
? *design lockdown feature or home position TBD
*tape foam down onto head
socket buckets to shroud
Low
8 Purge buckets are snap fit.
may come loose or shear off
pins thru bottom of oven
High *make pin stronger/bigger TBD
* tape down purge bucket lips
* do not snap purge bucket into
hole, ship 'loose' or in another
location
Low
9 Oven door has no transit lock feature
may come loose; damage to
hinge
Low *design lockdown feature TBD
*packaging option could be as
simple as a piece of tape
Low
Solo product design challenges:
Product + Package = Environment
Product Design
12
Optimal
Packaging
System
Measures taken to
reduce product
damage and improve
customer satisfaction
will invariably increase
package costs. The
optimal packaging
system balances
damage costs with the
cost of the package.
Final FormInitial Rendering
Non-Structural Hood
13
Closing the Gap
14
Initial hood design had
a “reveal” feature along
the sides
Need: Direct forces through
the chassis
Design Considerations for Shipping
15
X
Z
Restrain Y-axis on both sides.RECOMMENDATION
Design Considerations for Shipping
16
4 slots per motor head
Reduce adjustments for X and Y-axis belt tension.RECOMMENDATION
Product
Testing
17
Testing Criteria per Stratasys Protocol
 Product Fragility Testing
 Shock (all axes)
 Increasing shock levels to Δv ~ 50g
 Vibration
 Sine Sweep: 3-100Hz; Dwell 15 minutes @ 3 peaks
 Transit Testing
 Impact: 26 drops from 24”
 Vibration
 Sine Sweep: 3-100Hz
 Random (60 minutes all axes)
18
Resulting Product Changes
 New all plastic side skins: Not load bearing
 Hood hinge design change based on product testing
 Testing indicated hood may survive transit forces
 Material boxes (weights, packaging, and restraint)
 Need simplified, lower cost socket head restraint
19
 Reduced weight of material
boxes; easier to retain
 Box-in-Box concept appears to
be successful
 Hood may be okay to stay
attached
 Overall lighter weight may
require higher drop height
 Plastic skins more susceptible
to fractures
 May need 4” foam thickness
Risk Impacts
Distribution
Testing
20
Testing Protocol Overview
 Very complete legacy protocol
 No current Stratasys packaging engineers
 Stratasys needed a simplified interpretation
 Chainalytics created a custom software tool
 Inputs are simplified
 Output is a complete test plan
21
Stratasys Packaging Test Protocol Software
22
Stratasys Packaging Test Protocol Software
23
Stratasys Packaging Test Protocol Software
24
Packaging
Design
25
Review of Packaging Design Attributes
26
Packaging Design Attributes
Weighting
Factors:
(5 = most
important)
Order of
Importance
1
Product protection - shock and vibration (Must pass ASTM
D4169 standard to survive small parcel), moisture and
corrosion (VCI Bag or dessicant),
5 1
2
"Out of Box" package opening experience - per requirements -
30 minute to set up and assembly with 95% success rate on
first try w/ no assistance, no tools req'd (other than box cutter)
5 2
3 Environmental impact - sustainability and disposability 4 3
4
Cost of packaging (less than $45) per unit, as well as
availabilty and ability to source
4 4
5 Packaging size / shipping cost (sized to fit _____ pallet) 3 5
6
Sourcing - local availability and available in required
implementation timing
3 6
7 Labor required for packing 3 7
8 Handling - need hand holes for carrying 2 8
9
Return shipments - Packaging will need to be shipped to
customer for return shipments and product service
2 9
Weighting Factors:
1 = Lowest Importance
5 = Highest Importance
Preliminary Cushioning Concepts
27
Cushioning Layout & Specifications
28
New Options for Linear Bearing Restraint
29
X-axis corrugated Y-axis: Rigid plastic
Accessories Box
30
Final Internal Packaging
31
ExternalInternal
Final Pack-out Configuration
32
 Start-up Kit: Oven box
 X and Y-axis shipping stops
 Material bay strapping
 EPE endcaps and
strapping
 Poly bag and corrugated
box
The Best Laid Plans …
33
“We need
more foam!”
Information –
Pass it on!
Takeaways
 Packaging engineering input is needed early and often;
especially for new products and new technologies
 Testing and video can identify product design weakness
 Customer experience and expectations can drive design
 Test protocol and distribution environment drives
cushioning design and cost
 Outside resources may have needed expertise
34
Questions?
35
36
Eric Carlson
eric.carlson@chainalytics.com
Rich Lindgren
rich.lindgren@chainalytics.com
Jeff Tronnes
www.packaging-matters.blogspot.com

The Story of Mojo: Building a Packaging Focus into Product Design | ISTA TransPack 2014

  • 1.
    The Story ofMojo: Building a Packaging Focus into Product Design 23 April 2014 PRESENTED BY &
  • 2.
    Agenda 2 Stratasys Overview Introducing theMojo 3D Printer Product Design & Product Testing Distribution Test Protocols Packaging Design & Test Results Final Configuration & Current Performance
  • 3.
    About Stratasys Stratasys manufacturesprofessional 3D printing equipment and materials that create physical objects directly from digital data. Its systems range from affordable desktop 3D printers to large, advanced 3D production systems, making 3D printing more accessible than ever. Stratasys 3D printers are used to:  Create models and prototypes for new product design and testing  Build low volume finished goods  Elevate research and learning in science, engineering, design, and art  Create gifts, novelties, customized devices, and inventions 3 Who is Stratasys?
  • 4.
    Stratasys Desktop 3DPrinting  Stratasys’ Ideas Series is a line of professional desktop 3D printers 4  uPrint  Build envelope  uPrint SE: 8” x 6” x 6”  uPrint SE Plus: 8” x 8” x 6”  Material bay: 25” x 26” x 31”; 168lbs  Mojo  Build envelope: 5” x 5” x 5”  Material bay: 25” x 18” x 21”; 60lbs
  • 5.
    Developing a NewPrinter Platform  Almost entirely new technology  Hundreds of engineering requirements:  Performance  Reliability  Usability  Shipping Mode  Smaller than print envelope of 900mc printer (which is 36” x 24” x 36”) 5
  • 6.
    Key Packaging Requirementsfor Mojo  Ship in single package without pallet  Design for 30g maximum impact shock  Meet small parcel package requirements  Maintain system performance post distribution cycle  Packaging cost target = < $50  Meet OOBE requirements  Out-of-box experience (OOBE)  Fast and easy setup; similar to inkjet printer  All materials needed for first print shipped in single package  User printing first model < 1 hour 6
  • 7.
    A Closer Lookat Mojo 7
  • 8.
     Why partnerwith Chainalytics?  Stratasys does not have in-house packaging expertise  Stratasys has previously partnered with Chainalytics on other packaging optimization activities  Previous work (Uprint, Tidalwave)  Analytics and redesign solved previous issues  Product design input and expertise  Quick turn around on prototypes Stratasys & Chainalytics Partnership 8 20122010 Concept Development System Design Final Development Production Chainalytics’ initial look
  • 9.
  • 10.
    Product Design Inputfrom Chainalytics 10 Fragile hood Motor mounts Y Bearings 3 Axes (lock down) Head (lock down) Material boxes Purge buckets Oven door Fragile front bezel
  • 11.
    Risk Matrix 11 Damage RiskRisk Design Option Redesign Cost Packaging Option Packaging Cost 1 X-axis and Y-axis motion with no built in lock-down mechanism. Restraint of x,y stages on top will be a challenge because the drive belt is a single serpentine. Also need clearance for head socket cables. damage to x,y stages; out of spec; damage to belt or belt out of tension spec High *design home position with lockdown (i.e. paper printer head) *design ear on y-block casting to pin lock thru top sheet metal/oven (restrain y) *design hole thru head socket/shroud to pin lock into top sheet metal (restrain x) TBD *dense foam or 'rigid' material to fit around y-block carrier and against front and back blocks to restrain in y *big block 'o foam over main head socket to restrain in x Med & High 2 Z-axis motion with no build in lock-down mechanism. Z- stage is housed mainly in an insulated oven – the floor is thin sheet metal and that floor is the only supporting surface to use to isolate the stage. The oven is suspended from the top. damage to z stage/plate/arms; out of spec; damage to oven; damage to ball bearing/wave spring. High *design home position with lockdown *notch foam corners on bottom corners of oven (foam tooling change) *add 2 corner blocks or forms thru bottom sheetmetal that oven can rest/attach onto. TBD *packaging underneath z arms at back of oven to restrain in z Med 3 XYZ motors may shift in transit damage to belt; tension out of spec Med * use star washers/loc-tite to secure * change top sheet metal hole pattern in u motor to eliminate slot adjustment & make stationary; verify enough adjustment remains in v motor slots; may need to change motor bracket TBD TBD TBD 4 Hood is fragile and cannot withstand transit environment. The front of the hood is restrained from x,y motion with some plastic standoffs mated on bezel hood breaks/cracks; hinges may be damaged High *radius sharp corners around hood handle/bezel standoffs *add more radius supports around inside hood TBD * big block 'o foam to bridge under hood and transfer load to frame/sheet metal High 5 Bezel is fragile and cannot withstand transit environment. bezel breaks/cracks High *roll form front edge of sheet metal on left/right skin sides to add rigidity; or alternatively box form left/right skin sides *add ribs on left/right insides of bezel TBD *corner foam to transition load away from corners High 6 Material boxes do not currently have a mechanical lock- in retention feature print head damage; box or tube damage; spool cracks Low *add lock down tabs over box TBD *big block 'o foam with pocket to retain boxes High 7 Part/Support head sockets have no lock down feature damage to head socket buckets or leaf springs; alignment out of spec ? *design lockdown feature or home position TBD *tape foam down onto head socket buckets to shroud Low 8 Purge buckets are snap fit. may come loose or shear off pins thru bottom of oven High *make pin stronger/bigger TBD * tape down purge bucket lips * do not snap purge bucket into hole, ship 'loose' or in another location Low 9 Oven door has no transit lock feature may come loose; damage to hinge Low *design lockdown feature TBD *packaging option could be as simple as a piece of tape Low Solo product design challenges:
  • 12.
    Product + Package= Environment Product Design 12 Optimal Packaging System Measures taken to reduce product damage and improve customer satisfaction will invariably increase package costs. The optimal packaging system balances damage costs with the cost of the package.
  • 13.
  • 14.
    Closing the Gap 14 Initialhood design had a “reveal” feature along the sides Need: Direct forces through the chassis
  • 15.
    Design Considerations forShipping 15 X Z Restrain Y-axis on both sides.RECOMMENDATION
  • 16.
    Design Considerations forShipping 16 4 slots per motor head Reduce adjustments for X and Y-axis belt tension.RECOMMENDATION
  • 17.
  • 18.
    Testing Criteria perStratasys Protocol  Product Fragility Testing  Shock (all axes)  Increasing shock levels to Δv ~ 50g  Vibration  Sine Sweep: 3-100Hz; Dwell 15 minutes @ 3 peaks  Transit Testing  Impact: 26 drops from 24”  Vibration  Sine Sweep: 3-100Hz  Random (60 minutes all axes) 18
  • 19.
    Resulting Product Changes New all plastic side skins: Not load bearing  Hood hinge design change based on product testing  Testing indicated hood may survive transit forces  Material boxes (weights, packaging, and restraint)  Need simplified, lower cost socket head restraint 19  Reduced weight of material boxes; easier to retain  Box-in-Box concept appears to be successful  Hood may be okay to stay attached  Overall lighter weight may require higher drop height  Plastic skins more susceptible to fractures  May need 4” foam thickness Risk Impacts
  • 20.
  • 21.
    Testing Protocol Overview Very complete legacy protocol  No current Stratasys packaging engineers  Stratasys needed a simplified interpretation  Chainalytics created a custom software tool  Inputs are simplified  Output is a complete test plan 21
  • 22.
    Stratasys Packaging TestProtocol Software 22
  • 23.
    Stratasys Packaging TestProtocol Software 23
  • 24.
    Stratasys Packaging TestProtocol Software 24
  • 25.
  • 26.
    Review of PackagingDesign Attributes 26 Packaging Design Attributes Weighting Factors: (5 = most important) Order of Importance 1 Product protection - shock and vibration (Must pass ASTM D4169 standard to survive small parcel), moisture and corrosion (VCI Bag or dessicant), 5 1 2 "Out of Box" package opening experience - per requirements - 30 minute to set up and assembly with 95% success rate on first try w/ no assistance, no tools req'd (other than box cutter) 5 2 3 Environmental impact - sustainability and disposability 4 3 4 Cost of packaging (less than $45) per unit, as well as availabilty and ability to source 4 4 5 Packaging size / shipping cost (sized to fit _____ pallet) 3 5 6 Sourcing - local availability and available in required implementation timing 3 6 7 Labor required for packing 3 7 8 Handling - need hand holes for carrying 2 8 9 Return shipments - Packaging will need to be shipped to customer for return shipments and product service 2 9 Weighting Factors: 1 = Lowest Importance 5 = Highest Importance
  • 27.
  • 28.
    Cushioning Layout &Specifications 28
  • 29.
    New Options forLinear Bearing Restraint 29 X-axis corrugated Y-axis: Rigid plastic
  • 30.
  • 31.
  • 32.
    ExternalInternal Final Pack-out Configuration 32 Start-up Kit: Oven box  X and Y-axis shipping stops  Material bay strapping  EPE endcaps and strapping  Poly bag and corrugated box
  • 33.
    The Best LaidPlans … 33 “We need more foam!” Information – Pass it on!
  • 34.
    Takeaways  Packaging engineeringinput is needed early and often; especially for new products and new technologies  Testing and video can identify product design weakness  Customer experience and expectations can drive design  Test protocol and distribution environment drives cushioning design and cost  Outside resources may have needed expertise 34
  • 35.
  • 36.