Acti o n a b l e A n a l y t i c s For Ret a i l Ba n k s
In an increasingly competitive business environment, understanding your customers and markets for a bank has never been so
challenging. Today, customer needs are sophisticated and ever changing and finding prospects most likely to buy is a huge
challenge. Banks all over the globe are trying to find answers to:
How do I increase customer value?
How do I increase my share of wallet?
How do I enhance customer experience and then maintain it?
How do I increase efficiency in operations?
How do I migrate customers to electronic channels of Retail Banking?
How do I identify my risky and profitable customers?
How do I reduce dormancy and attrition?
These ever-growing list of challenges are forcing banks to rethink strategies and develop business models that will keep them
operating competitively in today’s high-tech, multi-channel banking industry.

The good news is that most of what banks need already exists throughout their organization in the form of data. While information
about customers is plentiful, actionable customer intelligence often remains elusive. Customer data pours in from every
conceivable channel. Banks have not leveraged the full potential of the data and therefore have not started using data driven
decisions inspite of the richness of the data.
Customer Information Management
Inbound
Call Center Data
Integration Quality Higher profitability
Media through selective
investment in high
Online value customers
Direct
Orders/Transactions Customer
Events Intelligence
Partner Channels
Application
WoM of Customer
Analysis of
Customer Data Intelligence
Outbound
Source: Aberdeen Group, March 2006
Cequity offers a suite of banking specific analytical solutions and thereby ensure integration of business intelligence and
information. We believe that these analytical solutions can help you differentiate from competition.
Customer Profitability Model
Channel Migration
Customer Balance Build Framework
Analytical Predictive Modeling
Solutions Customer Life Time Value
Customer Satisfaction Analysis
Decision Tress - Chaid
Cluster Analysis
Prospect Model
Acquisition Offer-Channel Optimization Association Rules
Analytical Cross-sell Model
Solutions Logistic and Linear
Up-sell Model
Regression Analysis
Customer Propensity Scorecards
Retention Churn Prediction Models
Analytical Dormancy Prediction Models
Solutions
Loyalty Models

Key Benefits
Cequity Analytical Solutions can help banks in:
Bringing market intelligence to customer data
Anticipate and understand customer desires and needs
Help in the full marketing strategy of customer push instead of product push
Lower cost of acquisition
Increased profits
Reduce churn and enhanced customer experience
Cultivate relationships with loyal and profitable customers
Market in real time and react quickly to changing needs
Help to develop targeted and templatised campaigns and delivering through multi channels

Our Services
CEQUITY’S services are powered with deep domain expertise and process excellence by adding Intelligence to Information. Our
banking Analytics consultants are capable of generating effective solutions to your business problems and quickly provide you with a
competitive price and turn-around time. Choose from a wide array of reports covering demographic trends, consumer spending
potential, business profiles, consumer segmentation, activity volumes and more.
Our Analytical Consultants are qualified to provide deep insights by objectively analyzing vast amount of customer transactional
lifestyle and secondary data to help make quick business impact. Our consultants have rich experience in key verticals like: financial
services, insurance, mortgage, retail, travel, entertainment & telecommunications.
Our analytics services include:
CEQUITY BIZACTION - Modeling Services
Insight2Action Acquisition Models Insight2Action Value-build Models Insight2Action Retention Models
Prospect Modeling and Scoring Cross-Sell/Up-Sell Analytics Churn Prediction
Lead Scoring and Enhancement Lifecycle Profiling Attrition Models
Optimal Contact Strategy Development Response/Conversion Modeling
Portfolio Analysis CLTV Modeling Segmentation Models
About Cequity
Customer Equity Solutions (Cequity) Pvt. Ltd. is an IT-enabled Customer Experience Management Company which will help
enterprises improve marketing performance and accelerates customer relationships.
We help enterprises by combining data, technology and services to build actionable analytical marketing frameworks, optimize
marketing performance and accelerate real-time customer engagement. Thereby, enabling greater ROI on their marketing
technology investments. Cequity brings a blended perspective which allows companies to bring the power of Marketing automation
technology to business problems. Our services include:
Customer Management Consulting
Managed Campaign Management Services
Managed Analytics
Marketing Operations and Measurement Services
Marketing Database Solutions
Event Driven Marketing Services
Contact us:
Customer Equity Solutions Pvt. Ltd.
INDIA
Mumbai Office: USA
Chicago Office:
105-106, 1st Floor, Anand Estate, 189-A, Sane Guruji Marg, 626, Grove Street, Evantson, IL 60201
Mahalaxmi, Mumbai-400 011, India
Phone: +91 22 23000133 / 23054039, Fax: +91 22 23053809
Website: www.cequitysolutions.com Email: info@cequitysolutions.com