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    Ecc Present Ecc Present Presentation Transcript

    • Advocacyunlo ked The Keys to a Successful Advocacy Strategy Elgin Community College Board of Trustees Presented by: April Green, President
    • Part 1: Answer the Big Questions • WHAT is advocacy? • WHY does it matter? • WHO should being doing it? • HOW do we do it?
    • What is ADVOCACY? • Engaging in the legislative process. • Impacting what policies are passed, and how regulation is written. • Making a long-term investment in the future of ECC.
    • Why does it matter? Elected leaders make decisions every day that impact Elgin Community College. • Community College Emergency Stabilization Fund Act • Prospective Job Creation Bill • Health Care Legislation
    • Who should be doing it? • Before legislators make a decision on an issue, they need to hear from an expert OR from someone they have a trusted relationship with.
    • It takes TWO There are two types of advocacy… …a successful government relations strategies utilizes both!
    • Stakeholder-Based Advocacy: Used for: When legislators need to hear directly from stakeholders being impacted or issue experts. Alias: Grassroots Mobilization Example: Mobilizing students in support of tax credits or financial aid increases.
    • Relationship-Based Advocacy: Used for: Long-term goals, sensitive situations, local issues, gateway Alias: Grasstops Moblization, Lobbying Example: A zoning issue with the Elgin City Council
    • The Role of ECC Trustees
    • The Role of ECC Trustees • Community College Trustees are unique in the advocacy process.
    • The Role of ECC Trustees • Build relationships. • And keep building…
    • The Role of ECC Trustees • Cornerstone of successful advocacy effort. • Speak with ONE voice
    • HOW do we do it? What does a strong advocacy effort look like?
    • Ask the audience: How many bills were introduced in the 110th Congress?
    • Only 4 percent of bills introduced in Congress become laws. # of bills introduced during the 110th Congress: 11,059 (3724 in Senate, 7335 in House) # of bills that became law: 442 Source: The Sunlight Foundation
    • The Q-factor : Quality! • There are many instances in which it is not critical that something be done well – only that it be done. Government relations is not such an instance. • If government relations is not grounded in a sound strategy – it loses effectiveness - wasting valuable time and taxpayer dollars.
    • The Five KEYS • Educate key stakeholders on important legislative issues in a timely, comprehensive fashion. • Empower key stakeholders with the confidence to speak on legislative issues as experts. • Enable key stakeholders to mobilize quickly in times of a legislative emergency. • Ensure executive leadership knows when stakeholders contact legislators. • Engage community stakeholders on issues affecting the college.
    • Part II: Unlocking ECC’s Advocacy Potential
    • A Recap • What: Advocacy is engaging in the legislative process to impact policy and regulation. • Why: Legislators make decisions every day that impact Elgin Community College. • Who: Advocacy is the responsibility of each person who has a stake in ECC and Trustees have a special role to play in this. A successful strategy utilizes both stakeholder-based and relationship-based advocacy. • How: The Five kEys (Educate, Empower, Enable, Ensure, Engage)
    • The Big Three: Steps to a Successful Advocacy Strategy
    • Step 1: Identify Short-Term & Long- Term Goals • What’s critical now and in the future ? • How can legislation impact this? • What’s reasonable? • What’s realistic? • What’s the political climate?
    • Step 2: Determine which type of advocacy to apply • Stakeholder-Based? • Relationship-Based? • Both?
    • Step 3: Integrate the 5 KEYS • Educate key stakeholders on important legislative issues in a timely, comprehensive fashion. • Empower key stakeholders with the confidence to speak on legislative issues as experts. • Enable key stakeholders to mobilize quickly in times of a legislative emergency. • Ensure executive leadership knows when stakeholders contact legislators. • Engage community stakeholders on issues affecting the college.
    • Case Study: Pell Grant Program
    • Follow the 3 Steps • Step 1: Is it a short-term or long-term goal? • Step 2: Determine which type of advocacy would work best. • Step 3: Integrate the 5 keys.
    • Tricks of the Trade • Build sustainable tools • Form follows function • Think in 3’s • Simplify
    • A Word on Associations: • Great resource • Valuable tool • Symbiotic relationship • Just one tool
    • 5-Minute BREAK
    • Now it’s your turn! • Identify a short-term or long-term goal. • Determine which type of advocacy applies. • Integrate the 5 kEys.
    • Discussion
    • Long-Term Tools • Legislative Partnerships • Committee Hearings • Author a Bill • Elections
    • Long-Term Goal Exercise
    • Federal Legislative Outlook 2010 • Health Care • Jobs • Climate Change
    • Federal Political Outlook 2010 • Congressional Elections • Illinois Senate • Illinois House
    • Ten Tips for Successful a Federal Lobby Day • Schedule in advance, but prepared to flexible. • Know your audience. • Know your issue. • Be brief. (Rule of 3 applies) • Be compelling. • Bring an expert. • Be punctual. • Be polite. • Get a commitment. • Say “Thank you.”
    • Questions???