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  • 1. Advocacyunlo ked The Keys to a Successful Advocacy Strategy Elgin Community College Board of Trustees Presented by: April Green, President
  • 2. Part 1: Answer the Big Questions • WHAT is advocacy? • WHY does it matter? • WHO should being doing it? • HOW do we do it?
  • 3. What is ADVOCACY? • Engaging in the legislative process. • Impacting what policies are passed, and how regulation is written. • Making a long-term investment in the future of ECC.
  • 4. Why does it matter? Elected leaders make decisions every day that impact Elgin Community College. • Community College Emergency Stabilization Fund Act • Prospective Job Creation Bill • Health Care Legislation
  • 5. Who should be doing it? • Before legislators make a decision on an issue, they need to hear from an expert OR from someone they have a trusted relationship with.
  • 6. It takes TWO There are two types of advocacy… …a successful government relations strategies utilizes both!
  • 7. Stakeholder-Based Advocacy: Used for: When legislators need to hear directly from stakeholders being impacted or issue experts. Alias: Grassroots Mobilization Example: Mobilizing students in support of tax credits or financial aid increases.
  • 8. Relationship-Based Advocacy: Used for: Long-term goals, sensitive situations, local issues, gateway Alias: Grasstops Moblization, Lobbying Example: A zoning issue with the Elgin City Council
  • 9. The Role of ECC Trustees
  • 10. The Role of ECC Trustees • Community College Trustees are unique in the advocacy process.
  • 11. The Role of ECC Trustees • Build relationships. • And keep building…
  • 12. The Role of ECC Trustees • Cornerstone of successful advocacy effort. • Speak with ONE voice
  • 13. HOW do we do it? What does a strong advocacy effort look like?
  • 14. Ask the audience: How many bills were introduced in the 110th Congress?
  • 15. Only 4 percent of bills introduced in Congress become laws. # of bills introduced during the 110th Congress: 11,059 (3724 in Senate, 7335 in House) # of bills that became law: 442 Source: The Sunlight Foundation
  • 16. The Q-factor : Quality! • There are many instances in which it is not critical that something be done well – only that it be done. Government relations is not such an instance. • If government relations is not grounded in a sound strategy – it loses effectiveness - wasting valuable time and taxpayer dollars.
  • 17. The Five KEYS • Educate key stakeholders on important legislative issues in a timely, comprehensive fashion. • Empower key stakeholders with the confidence to speak on legislative issues as experts. • Enable key stakeholders to mobilize quickly in times of a legislative emergency. • Ensure executive leadership knows when stakeholders contact legislators. • Engage community stakeholders on issues affecting the college.
  • 18. Part II: Unlocking ECC’s Advocacy Potential
  • 19. A Recap • What: Advocacy is engaging in the legislative process to impact policy and regulation. • Why: Legislators make decisions every day that impact Elgin Community College. • Who: Advocacy is the responsibility of each person who has a stake in ECC and Trustees have a special role to play in this. A successful strategy utilizes both stakeholder-based and relationship-based advocacy. • How: The Five kEys (Educate, Empower, Enable, Ensure, Engage)
  • 20. The Big Three: Steps to a Successful Advocacy Strategy
  • 21. Step 1: Identify Short-Term & Long- Term Goals • What’s critical now and in the future ? • How can legislation impact this? • What’s reasonable? • What’s realistic? • What’s the political climate?
  • 22. Step 2: Determine which type of advocacy to apply • Stakeholder-Based? • Relationship-Based? • Both?
  • 23. Step 3: Integrate the 5 KEYS • Educate key stakeholders on important legislative issues in a timely, comprehensive fashion. • Empower key stakeholders with the confidence to speak on legislative issues as experts. • Enable key stakeholders to mobilize quickly in times of a legislative emergency. • Ensure executive leadership knows when stakeholders contact legislators. • Engage community stakeholders on issues affecting the college.
  • 24. Case Study: Pell Grant Program
  • 25. Follow the 3 Steps • Step 1: Is it a short-term or long-term goal? • Step 2: Determine which type of advocacy would work best. • Step 3: Integrate the 5 keys.
  • 26. Tricks of the Trade • Build sustainable tools • Form follows function • Think in 3’s • Simplify
  • 27. A Word on Associations: • Great resource • Valuable tool • Symbiotic relationship • Just one tool
  • 28. 5-Minute BREAK
  • 29. Now it’s your turn! • Identify a short-term or long-term goal. • Determine which type of advocacy applies. • Integrate the 5 kEys.
  • 30. Discussion
  • 31. Long-Term Tools • Legislative Partnerships • Committee Hearings • Author a Bill • Elections
  • 32. Long-Term Goal Exercise
  • 33. Federal Legislative Outlook 2010 • Health Care • Jobs • Climate Change
  • 34. Federal Political Outlook 2010 • Congressional Elections • Illinois Senate • Illinois House
  • 35. Ten Tips for Successful a Federal Lobby Day • Schedule in advance, but prepared to flexible. • Know your audience. • Know your issue. • Be brief. (Rule of 3 applies) • Be compelling. • Bring an expert. • Be punctual. • Be polite. • Get a commitment. • Say “Thank you.”
  • 36. Questions???