Advocacyunlo                                     ked
 The Keys to a Successful Advocacy Strategy
     Elgin Community Coll...
Part 1: Answer the Big Questions

•   WHAT is advocacy?
•   WHY does it matter?
•   WHO should being doing it?
•   HOW do ...
What is ADVOCACY?

• Engaging in the legislative process.

• Impacting what policies are passed, and how
  regulation is w...
Why does it matter?
         Elected leaders make decisions every day that
              impact Elgin Community College.

...
Who should be doing it?

• Before legislators make a decision
  on an issue, they need to hear from
  an expert OR from so...
It takes TWO
 There are two types of advocacy…
…a successful government relations
      strategies utilizes both!
Stakeholder-Based Advocacy:

Used for:   When legislators need to hear directly
            from stakeholders being impact...
Relationship-Based Advocacy:

Used for: Long-term goals, sensitive situations, local
          issues, gateway

Alias:   G...
The Role
     of
ECC Trustees
The Role of ECC Trustees

• Community College Trustees are
  unique in the advocacy process.
The Role of ECC Trustees

• Build relationships.
• And keep building…
The Role of ECC Trustees

• Cornerstone of successful advocacy
  effort.
• Speak with ONE voice
HOW do we do it?

What does a strong advocacy effort
            look like?
Ask the audience:
How many bills were introduced
    in the 110th Congress?
Only 4 percent of bills
   introduced in Congress
        become laws.

# of bills introduced during the 110th
           ...
The Q-factor : Quality!
• There are many instances in which it is not critical
  that something be done well – only that i...
The Five KEYS
• Educate key stakeholders on important legislative issues
  in a timely, comprehensive fashion.

• Empower ...
Part II:

 Unlocking ECC’s
Advocacy Potential
A Recap
• What:
  Advocacy is engaging in the legislative process to impact policy
  and regulation.
• Why:
  Legislators ...
The Big Three:

Steps to a
Successful
Advocacy
 Strategy
Step 1: Identify Short-Term & Long-
              Term Goals
• What’s critical now and in the future ?

• How can legislat...
Step 2: Determine which type of
        advocacy to apply

• Stakeholder-Based?

• Relationship-Based?

• Both?
Step 3: Integrate the 5 KEYS
•   Educate key stakeholders on important legislative issues
    in a timely, comprehensive f...
Case Study:

Pell Grant Program
Follow the 3 Steps
• Step 1: Is it a short-term or long-term
  goal?

• Step 2: Determine which type of
  advocacy would w...
Tricks of the Trade
• Build sustainable tools

• Form follows function

• Think in 3’s

• Simplify
A Word on Associations:
• Great resource

• Valuable tool

• Symbiotic relationship

• Just one tool
5-Minute BREAK
Now it’s your turn!
• Identify a short-term or long-term goal.

• Determine which type of advocacy applies.

• Integrate t...
Discussion
Long-Term Tools
• Legislative Partnerships

• Committee Hearings

• Author a Bill

• Elections
Long-Term Goal Exercise
Federal Legislative Outlook 2010

• Health Care

• Jobs

• Climate Change
Federal Political Outlook 2010

• Congressional Elections

• Illinois Senate

• Illinois House
Ten Tips for Successful a
              Federal Lobby Day
•   Schedule in advance, but prepared to flexible.
•   Know your ...
Questions???
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Ecc Present

  1. 1. Advocacyunlo ked The Keys to a Successful Advocacy Strategy Elgin Community College Board of Trustees Presented by: April Green, President
  2. 2. Part 1: Answer the Big Questions • WHAT is advocacy? • WHY does it matter? • WHO should being doing it? • HOW do we do it?
  3. 3. What is ADVOCACY? • Engaging in the legislative process. • Impacting what policies are passed, and how regulation is written. • Making a long-term investment in the future of ECC.
  4. 4. Why does it matter? Elected leaders make decisions every day that impact Elgin Community College. • Community College Emergency Stabilization Fund Act • Prospective Job Creation Bill • Health Care Legislation
  5. 5. Who should be doing it? • Before legislators make a decision on an issue, they need to hear from an expert OR from someone they have a trusted relationship with.
  6. 6. It takes TWO There are two types of advocacy… …a successful government relations strategies utilizes both!
  7. 7. Stakeholder-Based Advocacy: Used for: When legislators need to hear directly from stakeholders being impacted or issue experts. Alias: Grassroots Mobilization Example: Mobilizing students in support of tax credits or financial aid increases.
  8. 8. Relationship-Based Advocacy: Used for: Long-term goals, sensitive situations, local issues, gateway Alias: Grasstops Moblization, Lobbying Example: A zoning issue with the Elgin City Council
  9. 9. The Role of ECC Trustees
  10. 10. The Role of ECC Trustees • Community College Trustees are unique in the advocacy process.
  11. 11. The Role of ECC Trustees • Build relationships. • And keep building…
  12. 12. The Role of ECC Trustees • Cornerstone of successful advocacy effort. • Speak with ONE voice
  13. 13. HOW do we do it? What does a strong advocacy effort look like?
  14. 14. Ask the audience: How many bills were introduced in the 110th Congress?
  15. 15. Only 4 percent of bills introduced in Congress become laws. # of bills introduced during the 110th Congress: 11,059 (3724 in Senate, 7335 in House) # of bills that became law: 442 Source: The Sunlight Foundation
  16. 16. The Q-factor : Quality! • There are many instances in which it is not critical that something be done well – only that it be done. Government relations is not such an instance. • If government relations is not grounded in a sound strategy – it loses effectiveness - wasting valuable time and taxpayer dollars.
  17. 17. The Five KEYS • Educate key stakeholders on important legislative issues in a timely, comprehensive fashion. • Empower key stakeholders with the confidence to speak on legislative issues as experts. • Enable key stakeholders to mobilize quickly in times of a legislative emergency. • Ensure executive leadership knows when stakeholders contact legislators. • Engage community stakeholders on issues affecting the college.
  18. 18. Part II: Unlocking ECC’s Advocacy Potential
  19. 19. A Recap • What: Advocacy is engaging in the legislative process to impact policy and regulation. • Why: Legislators make decisions every day that impact Elgin Community College. • Who: Advocacy is the responsibility of each person who has a stake in ECC and Trustees have a special role to play in this. A successful strategy utilizes both stakeholder-based and relationship-based advocacy. • How: The Five kEys (Educate, Empower, Enable, Ensure, Engage)
  20. 20. The Big Three: Steps to a Successful Advocacy Strategy
  21. 21. Step 1: Identify Short-Term & Long- Term Goals • What’s critical now and in the future ? • How can legislation impact this? • What’s reasonable? • What’s realistic? • What’s the political climate?
  22. 22. Step 2: Determine which type of advocacy to apply • Stakeholder-Based? • Relationship-Based? • Both?
  23. 23. Step 3: Integrate the 5 KEYS • Educate key stakeholders on important legislative issues in a timely, comprehensive fashion. • Empower key stakeholders with the confidence to speak on legislative issues as experts. • Enable key stakeholders to mobilize quickly in times of a legislative emergency. • Ensure executive leadership knows when stakeholders contact legislators. • Engage community stakeholders on issues affecting the college.
  24. 24. Case Study: Pell Grant Program
  25. 25. Follow the 3 Steps • Step 1: Is it a short-term or long-term goal? • Step 2: Determine which type of advocacy would work best. • Step 3: Integrate the 5 keys.
  26. 26. Tricks of the Trade • Build sustainable tools • Form follows function • Think in 3’s • Simplify
  27. 27. A Word on Associations: • Great resource • Valuable tool • Symbiotic relationship • Just one tool
  28. 28. 5-Minute BREAK
  29. 29. Now it’s your turn! • Identify a short-term or long-term goal. • Determine which type of advocacy applies. • Integrate the 5 kEys.
  30. 30. Discussion
  31. 31. Long-Term Tools • Legislative Partnerships • Committee Hearings • Author a Bill • Elections
  32. 32. Long-Term Goal Exercise
  33. 33. Federal Legislative Outlook 2010 • Health Care • Jobs • Climate Change
  34. 34. Federal Political Outlook 2010 • Congressional Elections • Illinois Senate • Illinois House
  35. 35. Ten Tips for Successful a Federal Lobby Day • Schedule in advance, but prepared to flexible. • Know your audience. • Know your issue. • Be brief. (Rule of 3 applies) • Be compelling. • Bring an expert. • Be punctual. • Be polite. • Get a commitment. • Say “Thank you.”
  36. 36. Questions???
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