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Ecc Present

  1. 1. Advocacyunlo ked The Keys to a Successful Advocacy Strategy Elgin Community College Board of Trustees Presented by: April Green, President
  2. 2. Part 1: Answer the Big Questions • WHAT is advocacy? • WHY does it matter? • WHO should being doing it? • HOW do we do it?
  3. 3. What is ADVOCACY? • Engaging in the legislative process. • Impacting what policies are passed, and how regulation is written. • Making a long-term investment in the future of ECC.
  4. 4. Why does it matter? Elected leaders make decisions every day that impact Elgin Community College. • Community College Emergency Stabilization Fund Act • Prospective Job Creation Bill • Health Care Legislation
  5. 5. Who should be doing it? • Before legislators make a decision on an issue, they need to hear from an expert OR from someone they have a trusted relationship with.
  6. 6. It takes TWO There are two types of advocacy… …a successful government relations strategies utilizes both!
  7. 7. Stakeholder-Based Advocacy: Used for: When legislators need to hear directly from stakeholders being impacted or issue experts. Alias: Grassroots Mobilization Example: Mobilizing students in support of tax credits or financial aid increases.
  8. 8. Relationship-Based Advocacy: Used for: Long-term goals, sensitive situations, local issues, gateway Alias: Grasstops Moblization, Lobbying Example: A zoning issue with the Elgin City Council
  9. 9. The Role of ECC Trustees
  10. 10. The Role of ECC Trustees • Community College Trustees are unique in the advocacy process.
  11. 11. The Role of ECC Trustees • Build relationships. • And keep building…
  12. 12. The Role of ECC Trustees • Cornerstone of successful advocacy effort. • Speak with ONE voice
  13. 13. HOW do we do it? What does a strong advocacy effort look like?
  14. 14. Ask the audience: How many bills were introduced in the 110th Congress?
  15. 15. Only 4 percent of bills introduced in Congress become laws. # of bills introduced during the 110th Congress: 11,059 (3724 in Senate, 7335 in House) # of bills that became law: 442 Source: The Sunlight Foundation
  16. 16. The Q-factor : Quality! • There are many instances in which it is not critical that something be done well – only that it be done. Government relations is not such an instance. • If government relations is not grounded in a sound strategy – it loses effectiveness - wasting valuable time and taxpayer dollars.
  17. 17. The Five KEYS • Educate key stakeholders on important legislative issues in a timely, comprehensive fashion. • Empower key stakeholders with the confidence to speak on legislative issues as experts. • Enable key stakeholders to mobilize quickly in times of a legislative emergency. • Ensure executive leadership knows when stakeholders contact legislators. • Engage community stakeholders on issues affecting the college.
  18. 18. Part II: Unlocking ECC’s Advocacy Potential
  19. 19. A Recap • What: Advocacy is engaging in the legislative process to impact policy and regulation. • Why: Legislators make decisions every day that impact Elgin Community College. • Who: Advocacy is the responsibility of each person who has a stake in ECC and Trustees have a special role to play in this. A successful strategy utilizes both stakeholder-based and relationship-based advocacy. • How: The Five kEys (Educate, Empower, Enable, Ensure, Engage)
  20. 20. The Big Three: Steps to a Successful Advocacy Strategy
  21. 21. Step 1: Identify Short-Term & Long- Term Goals • What’s critical now and in the future ? • How can legislation impact this? • What’s reasonable? • What’s realistic? • What’s the political climate?
  22. 22. Step 2: Determine which type of advocacy to apply • Stakeholder-Based? • Relationship-Based? • Both?
  23. 23. Step 3: Integrate the 5 KEYS • Educate key stakeholders on important legislative issues in a timely, comprehensive fashion. • Empower key stakeholders with the confidence to speak on legislative issues as experts. • Enable key stakeholders to mobilize quickly in times of a legislative emergency. • Ensure executive leadership knows when stakeholders contact legislators. • Engage community stakeholders on issues affecting the college.
  24. 24. Case Study: Pell Grant Program
  25. 25. Follow the 3 Steps • Step 1: Is it a short-term or long-term goal? • Step 2: Determine which type of advocacy would work best. • Step 3: Integrate the 5 keys.
  26. 26. Tricks of the Trade • Build sustainable tools • Form follows function • Think in 3’s • Simplify
  27. 27. A Word on Associations: • Great resource • Valuable tool • Symbiotic relationship • Just one tool
  28. 28. 5-Minute BREAK
  29. 29. Now it’s your turn! • Identify a short-term or long-term goal. • Determine which type of advocacy applies. • Integrate the 5 kEys.
  30. 30. Discussion
  31. 31. Long-Term Tools • Legislative Partnerships • Committee Hearings • Author a Bill • Elections
  32. 32. Long-Term Goal Exercise
  33. 33. Federal Legislative Outlook 2010 • Health Care • Jobs • Climate Change
  34. 34. Federal Political Outlook 2010 • Congressional Elections • Illinois Senate • Illinois House
  35. 35. Ten Tips for Successful a Federal Lobby Day • Schedule in advance, but prepared to flexible. • Know your audience. • Know your issue. • Be brief. (Rule of 3 applies) • Be compelling. • Bring an expert. • Be punctual. • Be polite. • Get a commitment. • Say “Thank you.”
  36. 36. Questions???

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