Tumblr doesn't get a whole lot of attention in the social space, but there are some brands that really make it work. With all the customizable options Tumblr provides, it can be the perfect platform for a microsite or promotion - especially for brands looking to target engaged Millennial consumers. The average Millennial spends 17 minutes per visit on Tumblr, so brands that are taking advantage of the space are capturing the attention of these often elusive consumers.

3. MILLENNIALS
CONSUMER
BEHAVIOR (OCD)
TUMBLR

11. Adding another
level to the
travel
experience by
providing unique
content.

15. Adding another
level to the
travel
experience by
providing unique
content.
Building on the
brand’s cultural
connection to
allow users to
explore the
world through
Tumblr.

20. Adding another
level to the
travel
experience by
providing unique
content.
Building on the
brand’s cultural
connection to
allow users to
explore the
world through
Tumblr.
Mastering the art
of creating a
sharable,
branded gif.

23. 81%
of Sprite’s reblogs
happen two months after
original post date
86k
total reblogs
80k
unique visitors
Source: ContentEqualsMoney.com

24. Adding another
level to the
travel
experience by
providing unique
content.
Building on the
brand’s cultural
connection to
allow users to
explore the
world through
Tumblr.
Mastering the art
of creating a
sharable,
branded gif.
Posting
constantly
relevant content
that keeps users
coming back.

29. Adding another
level to the
travel
experience by
providing unique
content.
Building on the
brand’s cultural
connection to
allow users to
explore the
world through
Tumblr.
Mastering the art
of creating a
sharable,
branded gif.
Posting
constantly
relevant content
that keeps users
coming back.
Making Tumblr
the center of a
larger campaign.