This MantaExperts webinar shared how good SEO can generate high-quality leads for your business and get practical advice on using SEO tactics to improve your search ranking.
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SEO for Small Business: 5 Simple Tactics to Generate Leads
1.
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Hello!
Welcome to Manta’s Small Business
Expert Series
Thanks for joining us today.
We’ll get started right at 2 p.m. EDT
#mantaexperts
7. Let’s Talk About
• What is SEO?
• Is SEO right for you?
• How SEO works
• Tactic 1: Google My Business
• Tactic 2: Build Online Profiles
• Tactic 3: Create FAQ Pages
• Tactic 4: Add a Blog
• Tactic 5: User Experience
8. What is SEO?
Keep searchers coming
back by delivering the
best result possible
Google’s Business
Model for Search
9. What is SEO?
SEO is the process of
making your website as
visible and prominent as
possible in a search
engine’s results.
Paid
Ads
Local/
Maps
Organic
10. What is SEO?
Onsite
• Technical Code
• Sitemap
• Robots.txt
• Title tags
• Meta Descriptions
• Schema Markup
• Alt Tags
• Content
• Load Time & Mobile Friendliness
• User Experience
• Conversion Optimization
• Keywords
Offsite
• Business Profiles
• Directories
• Content Marketing / Link
“Building”
• Articles
• Blogs
• Infographics
• PR
• Useful Content that people Like,
Share and Link back to
• Social Signals
• Overall Online Footprint
11. Building an Online Presence
All content should link back to your website.
12. Is SEO Right for You?
Benefits of SEO
• Generates ready-
to-buy leads
• Supports all other
marketing efforts
13. Is SEO Right for You?
Questions to Answer
• Do customers search
for your type of
business online?
• Are your competitors
online?
• Do you get customers
from Yellow Pages?
16. REFERRALSTRUSTRELEVANCE
Tactic 1: Google My Business
• Edit your business
info on Search, Maps
& more
• Share news & updates
• Respond to reviews
• Learn how customers
find you
18. Best Practices
• NAP (Name, Address, Phone Number)
• Photos, social media and business profiles
• Encourage customers to leave reviews
• Fill out EVERYTHING
• Keep your descriptions keyword free
• Include pictures of staff and storefront
• Get rid of duplicate accounts
• Verify (claim listing) by phone is best
• Call Google with questions
Tactic 1: Google My Business
19. Tactic 2: Build Online Profiles
Why Online Business
Profiles Matter
• Draw relevant traffic
• Improve search rankings
• Build links to your site
• Build a trusted brand
26. Tactic 4: Add a Blog
Study showing power of onsite blog
27. Tactic 4: Add a Blog
Best Practices
• Inform, educate, entertain, be a resource
• Resist temptation to sell and promote
• Keep SEO in mind
• Be valuable to your customers
• Content doesn’t need to be about your products
• Make content sharable
• Include a comment section
• Post to social sites & email to subscribers
28. Clean Code
• Critical ranking
factor
• Makes it easy for
Google to crawl
your website
• Makes it easy for
users to navigate
Tactic 5: Enhance User Experience
29. Tactic 5: Enhance User Experience
How Google sees your website:How You see your website:
31. Tactic 5: Enhance User Experience
Best Practices
• Useful content
• Load time
• Page matches
searcher intent
• Customer can easily
find information
34. Click on “Attachments” to
get more information about
our upcoming and on-
demand webinars!
Sponsored by
Q&A: Kelly Shelton
35. Manta believes in empowering small businesses to achieve
success. We’re inspired by your determination and energy. And
we understand that every company is unique.
We strive to provide the marketing tools and educational
resources you need to stand out, connect with your customers
and your peers, and grow your business.
Send us a note and let us know what you’d like to learn from
upcoming webinars like this one.
events@manta.com
