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The Pleasure and Pain of UX Freestylin
1. The Pleasure and Pain
of UX Freestylin’
Donna Spencer &
Gary Barber
2. Who Do You Think of?
Contractor
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
3. Who Do You Think of?
Student
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
4. Who Do You Think of?
Faceless
Freelancer
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
5. What is a Freelancer?
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
6. What is a Freelancer?
“A freelancer or (freelance
worker) is a self-employed
person working in a
profession or trade in which
full-time employment is also
common.”
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
7. What is a Freelancer?
“A freelancer or (freelance
worker) is a self-employed
person working in a
profession or trade in which
full-time employment is also
common.”
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
8. What is a Freelancer?
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
9. What is a Freelancer?
“A person who pursues a
profession without a long-
term commitment to any one
employer ”
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
10. What is a Freelancer?
“A person who pursues a
profession without a long-
term commitment to any one
employer ”
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
11. What is a Freelancer?
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
12. What is a Freelancer?
“If you're not
working for the
man, you are
freelancing”
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
14. What’s the Difference?
Small Business
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
15. What’s the Difference?
Freelancer
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
16. What’s the Difference?
Relationships
Small Business Freelancer Contractor
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
17. What’s the Difference?
Small Business Freelancer Contractor
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
18. What’s the Difference?
Relationships
Flexibility
Independence
Cost structures
Small Business Freelancer Contractor
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
21. Deeper Relationships
Build a good client relationship.
Cumulative, ongoing work, means we:
✴Understand the context well
✴Understand the content well
✴Understand the users well
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
24. Deeper Relationships
The Freelancer goes from faceless to
friend.
The Company remains faceless.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
25. Last Man Standing
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
26. Last Man Standing
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
27. Last Man Standing
Client reliance on freelancer can be
critical.
Has complete picture of enterprise
direction.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
28. Last Man Standing
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
29. Last Man Standing
Internal staff may resent being told
what to do by freelancer
Freelancer can end up just like an
employee.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
32. Flexibility
Structure is good for some projects.
Too much flexibility and clients forget
why they need you.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
34. Flexibility
Can sometimes do what is actually
needed for a project.
Can work incrementally.
No fixed methodology.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
39. Freelance Robot
Good work may change the perception.
You can move on to another gig.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
43. Mentoring
Watching people grow.
Having others involved and
understanding rationale.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
50. Independence
You are the ‘external’ who can be
blamed.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
51. Friend or Foe
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
52. Friend or Foe
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
53. Friend or Foe
Better margin than other work
structures.
Interesting work via agencies.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
54. Friend or Foe
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
55. Friend or Foe
Undercutting peers.
Clients wonder why you are ‘cheap’.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
60. Personal Development
You choose what you spend development
time on.
No BORING compulsory training courses.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
64. Money Matters
What you work is what you get.
Reliant only on yourself.
Some good tax benefits.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
66. Money Matters
What you work is what you get.
More extras than you may expect.
Managing cash flow.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
70. Admin Curses
Invoicing.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
71. Admin Curses
Writing Proposals.
Invoicing.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
72. Admin Curses
Writing Proposals.
Invoicing.
Doing Tax.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
73. Admin Curses
Writing Proposals.
Invoicing.
Paying Bills. Doing Tax.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
74. Admin Curses
Writing Proposals.
Invoicing.
Paying Bills. Doing Tax.
Time sheets.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
75. Admin Curses
Writing Proposals.
Invoicing.
Paying Bills. Doing Tax.
Time sheets.
Maintaining your
web site.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
76. Admin Curses
Writing Proposals.
Invoicing.
Paying Bills. Doing Tax.
Time sheets.
Maintaining your
web site.
BAS.
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
77. Admin Curses
300
250
200
Writing
Website maintenance
Learning
150 Community
Internal
Workshops & conferences
Workshop preparation
100 Freelance
50
0
Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
81. Marketing
Govt
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
82. Marketing
Govt
Networking
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
83. Marketing
Govt
Professional
Networking Organisatons
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
84. Marketing
Govt
Professional
Networking Organisatons
Web Site (der)
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
85. Marketing
Govt
Professional
Networking Organisatons
Web Site (der) Head Hunters
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
86. Marketing
Govt
Professional
Networking Organisatons
Web Site (der) Head Hunters
Peers
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
87. Marketing
Govt
Professional
Networking Organisatons
Web Site (der) Head Hunters
Twitter (for real)
Peers
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
88. Marketing
Govt
Professional
Networking Organisatons
Web Site (der) Head Hunters
Twitter (for real)
Peers
Online Social
Networks
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
89. Marketing
Govt
Professional
Networking Organisatons
Web Site (der) Head Hunters
Twitter (for real)
Peers
Online Social
Networks
Business Segment
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
93. Isolation
Lonely
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
94. Isolation
Despondent
Lonely
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
95. Isolation
Despondent
Lonely
Even Depressed
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
96. Isolation
Despondent
Lonely
Self Doubting
Even Depressed
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
97. Isolation
Despondent
Lonely
Self Doubting
Even Depressed
Out of touch with
peers (no contacts)
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
98. Isolation
Despondent
Lonely
Self Doubting
Even Depressed
Out of touch with
Out of touch with peers (no contacts)
industry (skill wise)
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
99. Doing the Business
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
100. Doing the Business
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
101. Doing the Business
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
102. Doing the Business
Insurance
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
103. Doing the Business
Insurance Superannuation
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
104. Doing the Business
Insurance Superannuation
Workers Comp
Insurance
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
105. Doing the Business
Insurance Superannuation
Workers Comp Equipment
Insurance
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
106. Doing the Business
Insurance Superannuation
Workers Comp Equipment
Insurance
Client
Relationships
Management
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
107. Doing the Business
Insurance Superannuation
Workers Comp Equipment
Insurance
Bad Debtors
Client
Relationships
Management
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
108. Doing the Business
Insurance Superannuation
Workers Comp Equipment
Insurance
Bad Debtors
Client
Relationships Budgeting
Management
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber
109. Doing the Business
Insurance Superannuation
Workers Comp Equipment
Insurance
Bad Debtors
Client
Relationships Budgeting
Management Cashflow
OZ-IA 2008: The Pleasure and Pain of UX Freestylin’ Donna Spencer & Gary Barber