Camas Media predicts the Top 10 Trends in the Social Media Marketing for 2016.

1. December, 2015
http://www.camasmedia.com/
By Camas Media

2. PREDICTION NO. 1
Growth of the Video
2016 will be the year, when videos take centre stage
in content marketing for all brands including B2Bs
This is because videos have a higher engagement
rate than text
Facebook Live, Twitter videos, Periscope, Instagram,
Vine, Snapchat and YouTube will be the popular
channels

3. PREDICTION NO. 2
In-the- Moment Updates
Live videos will be the
hottest thing on the block.
Periscope, Blab, Fire Talk
are all in the race to bask in
the sunshine of live
streaming
2016 will herald a new era of immediacy
on the social media.
Facebook’s Live Video is too
in the pipeline and
currently being tested on a
few iOs users
We expect it to blanket us
all in 2016

4. PREDICTION NO. 3
In-the- Moment Updates
Facebook and Twitter will look to enhance customer service and
engagement in 2016.
Twitter’s next step forward might be to incorporate services to
streamline customer service interactions
Facebook’s Reactions is set to roll out widely in 2016 giving an
insight to marketers into buying behaviours and engagements of
their customers

5. PREDICTION NO. 4
Buy Button go BIG
BUY button trend is
expected to catch on
in 2016 with
Instagram and other
social media
platforms ready to
jump onto the
bandwagon
By the end of the
year, most of the
social media
platforms would be
ready with their BUY
buttons

6. PREDICTION NO. 5
Content Gets Personal
2016 will see a shift from creating more content to
creating the right content
There will be increased pressure to constantly deliver
seamless, engaging content
More brands will step up their game to deliver
Developing optimized, socialized, and engaging content for
mobile and apps will become crucial

7. PREDICTION NO. 6
Employees become
Brand Ambassadors
In 2016 brand marketers would realize their employees as the
biggest tool to help them reach their target audience
Companies will aggressively invest in awareness and training
their employees on the brand’s vision
Employees will be trained to become ambassadors through
content generation, content sharing and social media
engagement

8. PREDICTION NO. 7
Advertising That Doesn't Annoy
As the debate for ad blockers rages on, the fact is consumers have
little patience for annoying ads or pop ups disrupting their activity
Ad blockers may or may not hold but 2016 will see advertising
seamlessly blend into the browsing experience
That will demarcate good brands from the annoying, pesky ones

9. PREDICTION NO. 8
Paid Vs Organic
Amplification of paid content will continue to grow in
the New Year
Paid Content will be the key for garnering increased
organic reach as well
Brands not investing in paid content might as a result
see a decrease/fall in their engagement

10. PREDICTION NO. 9
Paid Vs Organic
No matter how attractive ad messages are, audience will
care about the culture and not the product
Marketers need to go identify the value that most of the
buyers would share and resonate with their brand
Digital Storytelling by brands will be
big in 2016

11. PREDICTION NO. 10
Brands Turn to IM Apps
There are nearly 4 billion active global users of IM apps
It’s a minefield of opportunity for marketers
In 2016 analytics and insights into the usage of these apps
might be in order to devise messaging strategies

12. In one sentence
Camas Media is an online perception management company that
creates content driven digital experiences for a new type of consumer. To
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