Using LinkedIn's tools and features, how do you create a LinkedIn Marketing Strategy?

1. HOW TO BECOME
A LinkedIn Strategy Wizard
C r e a t e a L i n k e d I n S t ra t e g y a n d Ta c t i c a l
P l a n t o r e a c h t h e 4 0 0 + m i l l i o n
p r o f e s s i o n a l s o n t h e n e t w o r k .

2. Case for Using LinkedIn
LinkedIn has a very important
function within any social media
marketing plan. A function that no
other network does better.

3. B2B Social Media Marketing
 LinkedIn is now responsible for over
64% of all visits from social media
channels to corporate websites
 400+ million professionals are on
Linked in (that’s one of every three
professionals on the planet)
 Over 13% of LinkedIn users do not
have a Facebook account
 60% of LinkedIn users do not visit
Twitter

4. Over 80% of B2B leads
generated through social
media were generated
through LinkedIn

5. 5 LinkedIn Strategies
 Company Page
 SlideShare
 LinkedIn Pulse
 LinkedIn Groups

6. Company Page
Like your Facebook Page, your
LinkedIn Company Page
should be your vehicle for
sharing information, useful
information to the
professionals in your niche.
 Whitepapers
 Ebooks
 Case Studies
 How-to’s

8. SlideShare
Like YouTube, but for
presentations. A secret weapon for
B2B marketers.
 Slide Share is one of the most-
visited Web sites in the world
 SlideShare receives 500% more
traffic from business owners
than Facebook, Twitter,
YouTube, and LinkedIn.
 Videos
 Infographics
 Webcast &
Presentation Decks

10. LinkedIn Pulse
If you want to become a
thought leader in your niche
then LinkedIn Publishing is for
you.
 Experiences
 Industry Trends
 Interviews
 Anecdotes

12. LinkedIn Groups
The most effective channel on
LinkedIn, but also the one
that takes the most work and
patience. Connect with
professionals in your niche by
identifying, joining and
engaging in active Groups.
 Answer Questions
 Industry Trends &
Challenges
 Industry Blogs &
News
 Ask Questions

13. DO NOT except in the very
rarest of cases, use LinkedIn
Groups for self-promotion.
Focus on starting and taking
part in conversations.

15. NOW WHAT?
Become a LinkedIn & Social
Media Wizard Today!
Click here to learn more!