1. Dealer
Rewards
BE PROACTIVE
…NOT REACTIVE

2. What is
Dealer Rewards?
It is a fully automated, customizable manufacturer/dealer branded
Customer Loyalty Program.
This platform will assist you in:
 increasing revenues
 increasing customer loyalty and retention
 reducing advertising costs concurrent with
improving financial performance
 improving long-term stability

3. Based on qualified purchases, a pre-determined % of dollars spent in the fixed
operations department will be assigned to both a service and sales customer
rewards account to be spent on future service and new or pre-owned vehicle
sales. Maximum levels are set/established by the Dealership.
The focus of the Customer Loyalty Retention Program is to provide the
Customer with a financial motivation to return to purchase future products
and/or services.
The goal of maximizing your revenue to cover monthly fixed operation costs are
suggested to improve within this business framework, as the Customer is
required to spend all the earned dollars / credits at your dealership(s).
A successful Customer Loyalty Retention Program rewards the Customer
in direct proportion to the dollars spent at your dealership(s).

4.  Reward members are estimated to spend 27-32% more
per visit than non-rewards members
 A Rewards program that builds future rewards provides
motivation for the Customer to purchase more
 Reduce customer discounts
 Capture Customer emails
 Motivate the Customer to return to dealership
=

5.  Make new customers your best customers.
 Further develop the existing relationship between you
and your customers by delivering consistent, timely
and relevant communications.
 Reward customers when they return for service.
 Reward customers when they purchase a new or pre-
owned vehicle.
 Recover lost soul customers (win-back.)
 Respond to competitive challenges.
 Overcome vehicle sales and service price objections.

6.  Eliminate Service Discounting
• Inc Service Absorption
• Overcome price objection
 Retain More Customers When Factory Warranty Expires
 Inc % of First Service Visits
 Inc Work Order Counts
 Inc ROI on Advertising Dollars

7.  Reduce Goodwill
 Inc Truck/Equipment Sales
 Inc F&I Gross Profits
• Inc penetration of third party extended warranty sales, as the customer
would earn rewards when the company pays for the repairs at your
dealership

8.  DRC platform interfaced with Dealer’s DMS system
 Full Color Dealer Branded Rewards Cards & Key tags
 Full Color Dealer Branded Point of Sale Brochures and Posters
 Access to the Dealer Rewards Centralized Control System
 Ability to email messages to rewards Members with account information and
Customer specials
 Queries to pull all sales and transactional data from your Dealer Management
System
 A system that provides for updating the Customer rewards account without
slowing down your cashiers with additional transaction steps at the time of
sale
 Data management
 Web Access for Reward’s Customer to access their information via our website
 Web Access for your managers to look up a Rewards Customer's balance at
any time
 Monthly Earnings & Enrolment Reports

9.  Retain existing customers by encouraging and motivating frequent visits
 Encourage and reward customers for vehicle sales referrals
 Eliminate current daily discounting
 Increase dealership’s future Gross Profit Margins
 Reduce advertising costs and/or increase ROI via direct email marketing
 Eliminate the need to give away FREE oil changes, FREE rental vehicles,
coupon books, etc.
Dealer Rewards historical data indicates
Rewards Members spend on average
27-35% more per visit than non-members.

10. “… by retaining an additional 5% of their customers, a business can double
their profits.” (Harvard Business Review)
 Retain existing customers and attract new customers.
 Increase customer lifetime value.
 Increase customer retention after vehicle warranty expiration.
 Build stronger, longer and more profitable customer relationships.
 Reduce promotional and third party advertising expenses.
 Simplified customer retention platform without increased internal wage
administrative personnel costs.
Dealership CLRP is customized to meet the short
and long term needs of the dealership.
Visit www.adiagency.com for details.