What is Dealer Rewards?It is a fully automated, customizable manufacturer/dealer branded Customer Loyalty Program. This platform will assist you in: increasing revenues increasing customer loyalty and retention reducing advertising costs concurrent with improving financial performance improving long-term stability
Based on qualified purchases, a pre-determined % of dollars spent in the fixedoperations department will be assigned to both a service and sales customerrewards account to be spent on future service and new or pre-owned vehiclesales. Maximum levels are set/established by the Dealership.The focus of the Customer Loyalty Retention Program is to provide theCustomer with a financial motivation to return to purchase future productsand/or services.The goal of maximizing your revenue to cover monthly fixed operation costs aresuggested to improve within this business framework, as the Customer isrequired to spend all the earned dollars / credits at your dealership(s).A successful Customer Loyalty Retention Program rewards the Customerin direct proportion to the dollars spent at your dealership(s).
Reward members are estimated to spend 27-32% more per visit than non-rewards members A Rewards program that builds future rewards provides motivation for the Customer to purchase more Reduce customer discounts Capture Customer emails Motivate the Customer to return to dealership =
Make new customers your best customers. Further develop the existing relationship between you and your customers by delivering consistent, timely and relevant communications. Reward customers when they return for service. Reward customers when they purchase a new or pre- owned vehicle. Recover lost soul customers (win-back.) Respond to competitive challenges. Overcome vehicle sales and service price objections.
Eliminate Service Discounting • Inc Service Absorption • Overcome price objection Retain More Customers When Factory Warranty Expires Inc % of First Service Visits Inc Work Order Counts Inc ROI on Advertising Dollars
Reduce Goodwill Inc Truck/Equipment Sales Inc F&I Gross Profits • Inc penetration of third party extended warranty sales, as the customer would earn rewards when the company pays for the repairs at your dealership
DRC platform interfaced with Dealer’s DMS system Full Color Dealer Branded Rewards Cards & Key tags Full Color Dealer Branded Point of Sale Brochures and Posters Access to the Dealer Rewards Centralized Control System Ability to email messages to rewards Members with account information and Customer specials Queries to pull all sales and transactional data from your Dealer Management System A system that provides for updating the Customer rewards account without slowing down your cashiers with additional transaction steps at the time of sale Data management Web Access for Reward’s Customer to access their information via our website Web Access for your managers to look up a Rewards Customers balance at any time Monthly Earnings & Enrolment Reports
Retain existing customers by encouraging and motivating frequent visits Encourage and reward customers for vehicle sales referrals Eliminate current daily discounting Increase dealership’s future Gross Profit Margins Reduce advertising costs and/or increase ROI via direct email marketing Eliminate the need to give away FREE oil changes, FREE rental vehicles, coupon books, etc. Dealer Rewards historical data indicates Rewards Members spend on average 27-35% more per visit than non-members.
“… by retaining an additional 5% of their customers, a business can double their profits.” (Harvard Business Review) Retain existing customers and attract new customers. Increase customer lifetime value. Increase customer retention after vehicle warranty expiration. Build stronger, longer and more profitable customer relationships. Reduce promotional and third party advertising expenses. Simplified customer retention platform without increased internal wage administrative personnel costs. Dealership CLRP is customized to meet the short and long term needs of the dealership. Visit www.adiagency.com for details.