The slides share with all on the customized solutions for pharmaceutical companies. The customized solutions include webinars, mobile apps, microsites, supplements, CME e-Learning and other independent, peer-reviewed contents, that integrate technology, contents and learning to help you reach out to the physicians today.
2. Wiley – the world’s largest society publisher – is a global provider of content-enabled
solutions to improve outcomes in research, education and professional practice with
online tools, journals, books, databases, reference works and laboratory protocols.
With strengths in every major academic, scientific and professional field, Wiley
publishes nearly 1,500 peer-review journals and over 1,500 new books annually, while
proudly partnering with over 900 prestigious societies representing 14 million
members.
WILEY: YOUR PUBLISHING PARTNER
Connect Through Content
3. Wiley Online Library (WOL) hosts one of the world’s broadest and deepest multidisciplinary collection of
online resources covering life, health, and physical sciences, social science and the humanities.
WILEY: ACCESS TO INCOMPARABLE COMMUNITIES
Connect Through Content
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Wiley’s partnership with more than 900 prestigious medical, science, and academic societies
worldwide – this represents over 14 million members – means precise targeting of highly
relevant markets.
Nobel Laureates published with Wiley
1600+
950+
Internationally respected journals that feature independent, peer-reviewed
content that complies with global accreditation guidelines.
12.2
million
Unique visitors to WOL per month, with 40,000 global institutions purchasing
WOL products annually.
1202 Wiley journals with a JCR Impact Factor, with 244 of those journals ranked Top
10 across JCR categories.
4. • Global reach of 10 million visitors per
month
• Over 70 million page views per month
• More than 6 million registered users
WILEY: OUR GLOBAL REACH
Devising and delivering content on an international scale
Unique visitors to WOL by region
38%
36%
26%
Americas
EMEA
Asia Pacific
Our team have in-depth knowledge of the full range of Wiley publications and learning tools. With
over 100 team members located around 20 international locations, get in touch with a local Interface
representative to start exploring your promotional content options right away.
5. Interface, connects you with a trusted name,
authoritative content, and provides access to
extensive communities — supporting your business
need.
6. Take your brand further with combinations of microsites, apps,
podcasts, email campaigns and interactive online learning –
plus print and online advertising, reprints and supplements
Interface offers access to Wiley’s highly respected publications
and learning tools – so you can champion products and
services to trusted research, education and other professional
audiences, worldwide.
7. BRAND LEARNING CONTENT
Engagement and
reputation
Expertly promoting your
portfolio in today’s
crowded media
.
Innovative marketing
strategies
Compelling content
solutions through our
strategic partnerships
Learning solutions through
world-class content
Educational programs
tailored to suit your
audience’s needs.
Changing behaviour,
shifting perceptions
Engaging audiences,
advancing brands
Adding value,
building trust
WIDE RANGE OF SOLUTIONS
8. Expertly promoting your portfolio in today’s crowded media
Leading Journal Brands
With our publications there’s virtually no limit to the
possibilities
Specialized Communities
A worldwide audience of decision-makers, influencers, KOLs
and
A Trusted Partner
A relationship built on trust, over 200 years
BRAND REACH
Adding value, building trust
9. BRAND REACH
Adding value, building trust
Advertising
Print & online
Supplements
Sponsored
Subscriptions
Guideline
apps
Microsites
Webinars &
podcasts
Article Level
CME/CPD
Wiley Health
Learning
Essential
Knowledge
Briefings
Reprints &
ePrints
Books &
eBooks
Mobile
journal apps
Reach over 800 societies and
over 2,000,000 members
globally
1500 Journals
10,000,000 Page visitors
a month on Wiley Online
Library
Customise your brand
reach to meet your
needs
10. Bridging the Gap Between Research and Practice
Trusted Content
Independent, Peer-Reviewed and Evidence-Based
Credentialed Faculty
Market Leaders, Experts and KOLs
Flexible Formats
Interactive and Online programs to meet your goals
Accredited/Endorsed Learning
Compliance with international regulations and guidelines,
including ACCME requirements and PhRMA
LEARNING SOLUTIONS
Changing behaviour, shifting perceptions
11. LEARNING SOLUTIONS
Changing behaviour, shifting perceptions
Advertising
Print & online
Supplements
Sponsored
Subscriptions
Guideline
apps
MicrositesWebinars &
podcasts
Article Level
CME/CPD
Wiley Health
Learning
Essential
Knowledge
Briefings
Reprints &
ePrints
Books &
eBooks
Mobile
journal apps
Options ranging from MCQs
at an article level to full
e-learning
Program delivered through
WileyHealthLearning.com
or via a custom site
A network of experts
and opinion leaders,
with Wiley content
12. Content that Resonates with Your Audience
Peer-reviewed and Independent Content
subject to the highest standards for publication ethics
Deep knowledge of subject matter
Through our unrivalled experience working with leading
societies, authors, and practitioners in all key disciplines
Flexible Communication Options
From print, online to digital content delivery to appeal to
different professional communities
CONTENT SOLUTIONS
Engaging audiences, advancing brands
13. CONTENT SOLUTIONS
Engaging audiences, advancing brands
Advertising
Print & online
Supplements
Sponsored
Subscriptions
Guideline
apps
Microsites
Webinars &
podcasts
Article Level
CME/CPD
Wiley Health
Learning
Essential
Knowledge
Briefings
Reprints &
ePrints
Books &
eBooks
Mobile
journal apps
Content developed in
partnership with over 800
societies
One of the most
trusted international
names
Engaging audiences
and advancing brands
14. WEBINARS & PODCASTS
Brand Solutions
Educational
interviews
Lectures
Presentations
by industry
leaders
Tools to
convert
participants
into quality
leads
Our free-to-attend online
seminars engage targeted
audiences in real time –
offering a wealth of
opportunities to showcase
your brand, build thought
leadership, deliver training,
and more.
Using our brands to help
increase the reach of your
brands, a Wiley-designed
webinar can help you build
and sustain long-term
relationships with your
audience.
Fully
customizable
content to suit
your needs
Cost-effective, real time interaction with targeted audiences
With an average turnout rate of
over 50%, you can also host your
webinar on our community
website to tap into our extensive
network of KOLs and to generate
high quality sales leads:
- chemistryviews.com
- spectroscopynow.com
- separationsnow.com
- Microscopy & Analysis
- Current Protocols, etc.
15. ADVERTISING
Brand Solutions
A favorite of expert
audience – with
society
membership
journals especially
popular.
1,500+ journals
read by 19.5
million experts
worldwide
Celebrated
authors that
include Nobel
Prize Winners
High impact titles
that include
many sector
leaders
Whether print or online,
Wiley advertising offers
access to highly
targeted, influential
audiences of decision
makers and opinion
leaders in key markets
around the world.
Readers are attracted to
the credibility of our
publications and content
authored by some of the
most frequently cited
experts in their field.
Proven print
options
Reaching the minds that matter most
PRINT ADVERTISING: bellybands,
cover tips, inserts and outserts,
two-page, full page, and half
page ads.
ONLINE ADVERTISING: rich
media, sponsored text,
expandibles.
RECRUITMENT ADVERTISING:
Print and Online
Wiley Job Network, and
Wiley Online Library
16. MICROSITES
Brand Solutions
Our quick-to-market solution for engaging audiences
Manage your
content to
match
marketing
goals
Get online
quickly, as well
as on time and
on budget
Measure
exposure and
engagement
Design your
site around
proven
templates
Custom microsites
leverage Wiley’s high-
quality, authoritative
content, adding value to
your brand or product
by giving site visitors
and immersive
experience in a related
subject.
Microsites can also
include audio, video,
polls, surveys, and other
experiential tools to
engage and retain
visitors.
Explore a live example
of one of our
Microsites by visiting:
transfusionnews.com
A Digital Hub
17. MOBILE APPS
Brand Solutions
Smartphones and
tablets are radically
changing how – and
where – professionals
are accessing the
information they need
to perform their roles.
While good hardware is
important, it’s the
quality of the apps you
run that brings benefits
both in information
accuracy and time
saved.
ConferencesJournal Apps
Treatment
guidelines
Reference
Materials
Decision-making tools at your fingertips – giving users the information they
need, at the point they need it.
Mobile apps
featuring your
logo with links
to your
website
Research has shown that
55% of mobile search
triggers follow up action
or conversation.
18. Journal App Service v3.2
Brand Solutions
Wiley’s Journal App
Service displays world-
class Wiley content on
mobile devices offering
unique and effective
advertising
opportunities.
The high readership and
high visibility of Wiley’s
Journal App Service
ensures that you are
leveraging Wiley’s
strong market presence
to interact with
engaged and receptive
Captivating your
targeted audience’s
attention as the ads
appear between
articles
New ad platform
presents high
visibility rich
media ads
Perform 5x to 10x
better than
banner ads
Video increases
response rate by
35%. Inclusion of
rich media
perform 88.3%
better
The winning ad platform
Interstitial ads
19. Companion Sites Main Site Custom Sites
Program delivered on a separate Wiley
site, accompanied by e-learning
activities on Wiley Health Learning .
Program delivered directly through
WileyHealthLearning.com with
product-level or company branding.
Program delivered through a
custom-branded website using
Wiley Health Learning technology.
Learning Solutions
WILEY HEALTH LEARNING
20. ARTICLE LEVEL LEARNING
www.wileyhealthlearning.com
Learning Solutions
Supported by our
network of experts and
opinion leaders,
accredited Wiley
educational programs
deliver article-based
learning direct to your
target audience.
Users access high-quality
articles via Wiley Online
Library, then answers
multiple-choice
questions on their
content. An automatic
marking facility makes
the process quick and
efficient.
Customize
branding and
text at landing
page and
activity level
Hard copy
article-based
learning in
smart, branded
folders
Supported by an
online
advertising
campaign
Engage and
educate as part
of your
marketing
strategy
Design your
program to
match your
objectives
Brand exposure that’s genuinely educational
21. SUPPLEMENTS
Content Solutions
Growing brand
awareness with extra
issues of peer-reviewed
Wiley journals –
supporting the
educational needs of
your target audience, as
well as validating their
content.
Our supplements are the
ideal vehicle for
delivering cutting-edge
information about your
products and services to
a targeted readership of
opinion leaders and
decision makers.
Guaranteed
quality and
editorial
independence
High levels of
reader
engagement
Precision
distribution to a
wider audience
Multiple
content
formats
High quality
content
delivered to a
defined list of
engaged
specialists
Extend your brand by building on ours
22. REPRINTS AND EPRINTS
Content Solutions
.
Wiley journalsWiley books
E-text
translations
Rush deliveries
Offered in print
and online.
Influence through education
High-quality paper, full color
printing – plus your branded
layout. Every Wiley reprint is
produced to the highest
standards to deliver the
right content and right
brand messages to your
target audience.
Whether you choose a flyer,
single article, collection of
articles or abstracts with a
cover, you’ll benefit from
the same close attention to
detail.
23. BOOKS AND E-BOOKS
Content Solutions
With over tens of thousands
of titles available across
science, medicine, social
sciences, and the humanities
- with print and digital copies
published almost
simultaneously –we are sure
to have the right content to
drive your business.
Wiley-published books can
be customized with your
logo and message, making
them an ideal educational or
promotional giveaway to
reinforce the value of your
brand or product.
Podcasts
Translation
services
Bulk deliveries
of books
Bulk deliveries
of e-books
Books and E-
Books
Utilize world-class content to drive your business
24. Essential Knowledge Briefings
Content Solutions
Wiley’s Essential Knowledge
Briefings (EKBs) offer a
concise overview (~50 pages
in length) of trending topics
or technologies within highly
specialized fields.
Wiley’s EKBs can help
position your brand due to
their concise format, their
practical guides, and because
of their timely content. Your
business would be perceived
as innovative and customer
focused as you are able to
capture the attention of a
more focused audience.
Lead Generation
Customer
Perception and
Engagement
ReachBranding
Utilize world-class content to drive your business
SEO and Traffic
EKBs can be developed within
scientific, technical and
engineering fields.
Sponsorship opportunities in
the healthcare industry is
coming soon.
25. SPONSORED ONLINE SUBSCRIPTIONS
Content Solutions
A complementary
sponsored subscription to
respected Wiley online
journals is a powerful way
to reach key opinion leaders
and align your brand with
respected journal content in
specific areas.
You can sponsor journal
subscriptions for physicians,
decision-makers,
influencers, and/or other
professionals to reinforce
your expertise and
involvement in their field.
Detailed uptake
and engagement
reports to keep
you informed
about campaign
effectiveness
‘Activate free
trial’ emails sent
to target lists
eTOC sent to
targeted lists
with each new
published issue
Landing page
used to activate
free
subscriptions
Benefits from
detailed
exposure of your
name and logo
through multiple
touchpoints
Raise your profile across multiple touchpoints
26. PARTNERING TO PERFECT YOUR
PUBLICATION PLAN
Medical content across 39 therapeutic areas to support your publication plan
27. Discover What Wiley Can Do for You
To understand how our solutions can help you meet your goals for brand
awareness, continuing education, thought leadership, and lead
generation
CONTACT US TODAY!
Asia Pacific
Wiley Singapore Pte. Ltd.
1 Fusionopolis Walk
#07-01 Solaris South Tower
Singapore 138628
Email: corporatesalesasia@wiley.com
Australia & New Zealand
Corporate Sales Manager
corporatesalesaustralia@wiley.com
China
Corporate Sales Manager
corporatesaleschina@wiley.com
India
Corporate Sales Manager
corporatesalesindia@wiley.com
Japan
Corporate Sales Manager
corporatesalesjapan@wiley.com
Korea
Corporate Sales Manager
corporatesaleskorea@wiley.com
South East Asia
Corporate Sales Manager
corporatesalessea@wiley.com