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Evolving market forces are putting increased pressure on businesses to improve customer experience and bottom-line efficiency at the same time. These contradictory trends simultaneously demand greater quality, customization, and client engagement with lower costs. The result is a convergence between collaborative, unstructured information work and the structured tasks required to optimize relationships with customers, partners, vendors, and others. Though some people do both kinds of work, information work and structured task work are typically performed on separate information systems. Enabling information workers to engage effectively with task workers requires uniting the best elements of the collaborative, document and team-focused information worker technologies with the relational line-of-business applications that support structured task work. This paper will examine the causes of this new convergence of technology, a solution approach for the resulting new class of software, the relational productivity application. The paper will also lay out an approach to realizing the development of the relational productivity application using a combination of Microsoft® Office SharePoint® Server 2007 platform and the xRM application framework of Microsoft Dynamics® CRM. The “better together” scenario delivers an answer to today’s great business challenge: how to be more customized, more rapid, and more engaged with the client while still driving down transaction costs and associated overheads.