Learn about the Content Inc. model, a better way to start and grow a business. Building an audience first, and then monetizing that audience is the best way to go to market today. Here, discover 20 unbelievable examples of Content Inc. in action.
Why Boards Matter: Building and Developing a World Class Board of DirectorsJim Citrin
Our insights about the market for board talent across S&P 500, the U.S. Tech Industry, and early stage growth companies as well as a cross section of boards interested executives based on the Spencer Stuart Board Index, the U.S. Tech Board Index, and a SurveyMonkey survey put together as input for #WhyBoardsMatter, a joint presentation from Spencer Stuart and Kleiner Perkins.
Read the full post here:
Word Power: 11 Techniques for Writing More Persuasive CopyBarry Feldman
Learn 11 of the most effective techniques for increasing conversion with persuasive copywriting. This presentation includes inspiring examples of epic persuasion plays to help you understand how to pack your pages with profit-driving word power.
Facilitating Complexity: A Pervert's Guide to ExplorationWilliam Evans
A talk given at the Melbourne Cynefin meetup. A set of riffs on how to facilitate teams exploring the Complex Domain.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, DevOps, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at New York University's Stern Graduate School of Management.
Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he brought LeanUX and Design Thinking to large media, finance, and healthcare companies.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in service design innovation, user experience strategy and research. His roles include directing UX for social network alanysis & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect working in Knowledge Management, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference now in it’s 6th year, founded the LEAD SUMMIT NYC, and was also the User Experience track chair for the Agile 2013 and Agile 2014 conferences.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
Each one of us is called to greatness. We can have a significant impact on the world around us—if we so choose.
This is a stylization of an article by Robin Sharma, "11 Reminders for Your Greatness in 2016". Do check his web site - www.robinsharma.com
This presentation is designed to stand alone, without having to be presented in person. Enjoy
Why Boards Matter: Building and Developing a World Class Board of DirectorsJim Citrin
Our insights about the market for board talent across S&P 500, the U.S. Tech Industry, and early stage growth companies as well as a cross section of boards interested executives based on the Spencer Stuart Board Index, the U.S. Tech Board Index, and a SurveyMonkey survey put together as input for #WhyBoardsMatter, a joint presentation from Spencer Stuart and Kleiner Perkins.
Read the full post here:
Word Power: 11 Techniques for Writing More Persuasive CopyBarry Feldman
Learn 11 of the most effective techniques for increasing conversion with persuasive copywriting. This presentation includes inspiring examples of epic persuasion plays to help you understand how to pack your pages with profit-driving word power.
Facilitating Complexity: A Pervert's Guide to ExplorationWilliam Evans
A talk given at the Melbourne Cynefin meetup. A set of riffs on how to facilitate teams exploring the Complex Domain.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, DevOps, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at New York University's Stern Graduate School of Management.
Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he brought LeanUX and Design Thinking to large media, finance, and healthcare companies.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in service design innovation, user experience strategy and research. His roles include directing UX for social network alanysis & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect working in Knowledge Management, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference now in it’s 6th year, founded the LEAD SUMMIT NYC, and was also the User Experience track chair for the Agile 2013 and Agile 2014 conferences.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
Each one of us is called to greatness. We can have a significant impact on the world around us—if we so choose.
This is a stylization of an article by Robin Sharma, "11 Reminders for Your Greatness in 2016". Do check his web site - www.robinsharma.com
This presentation is designed to stand alone, without having to be presented in person. Enjoy
Designing the Future: When Fact Meets FictionDean Johnson
Updated version now available > http://www.slideshare.net/activrightbrain/designing-the-future-when-fact-meets-fiction-updated
From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation.
First presented at Smart IoT London, April 2016. This keynote references:
Apple
FBI
Her
The Terminator
I, Robot
2001: A Space Odyssey
Back To The Future
Tomorrowland
Minority Report
Lawnmower Man
The Void
Star Wars
Demolition Man
Disclosure
Johnny Mnemonic
Star Trek
Murder She Wrote
Mission Impossible
TRON: Legacy
Oblivion
BMW
Lotus
Roborace
James Bond
Total Recall
Tesla
Dick Tracy
Knight Rider
Iron Man
PYRO
Oculus Rift
How does this help you? Watch the presentation...
11 Things Healthy People Do Every MorningEason Chan
It all starts at home. A great day begins with an amazing morning. With constant distractions and the daily pressure of responsibilities, it’s important to start your morning right to get your mind and body prepared for your daily routine. These 11 tips will bring out the best of your morning, day, week, and life. Shared by: http://www.familychiropractic.com.sg/
How to implement Content Marketing Strategy in a large B2B enterpriseGiuseppe Caltabiano
This presentation reflects the speech I gave at Content Marketing Fast Forward (CMFF) Conference in Amsterdam, 17 May 2016. It discuss steps and best practices to implement Content Marketing Strategy in a large B2B enterprise.
For a full presentation script go to my blog: http://www.giusec.org/content-marketing-strategy-in-a-large-b2b-enterprise-a-guide-in-10-easy-steps/
Follow the money healthcare business models - seattle startup weekGeof Baker
Healthcare business models are particularly challenging to distinguish between customers, buyers, and the users. Many claim we are moving away from our business as usual “fee for service” to value based reimbursement. What does this mean for digital health, biotech and device entrepreneurs and what is the timing for this change? Who pays for any solutions in healthcare? Where can you be successful?
This session will start with a discussion of healthcare customers: insurance companies, hospitals, doctors, patients, and consumers. We will focus on the unique challenges that each present. What defines winning for each player? And what does each player need to do to win.
We will propose various approaches to help your business models succeed by drawing on our own healthcare startup and corporate experiences
Thanks everyone who attended this discussion. It was a pleasure and honor to serve as guest speaker and lead a discussion on critical factors to achieve sustainable business growth through innovation and risk management. Special thanks to Podcast Village and the PMI Silver Spring chapter for their support.
If you enjoy this content, feel free to like it and share it with others.
Why are innovation and risk management critical to grow your business?
Discover trends, challenges and key factors to grow your product-centric business by identifying viable options to deliver a superior customer experience, lower costs, implement better operational controls, and offer more competitive prices.
About Hector Del Castillo
Hector Del Castillo has over 15 years of experience collaborating with executives, senior managers, and entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing products customers love.
As a consultant, trainer and coach, he accelerates growth by building capacity and capability, guiding and training product teams, improving processes and deploying best in class tools to make smarter decisions and get better results from product investments.
As CMO at Sysenex, he's busy building a cloud-based, mobile responsive cognitive risk analytics application to help product-centric organizations manage risk and innovation to identify viable options to improve the customer experience, lower costs, implement better operational controls, and offer more competitive prices.
Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you grow your product-centric business.
Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow:@hmdelcastillo
Looking for options to grow your business?
Sign up for upcoming BoldPM Insights webcasts here: bit.ly/boldpmwebcasts.
Are you falling for one or more of these content marketing deadly sins?
Business owners, corporate marketers and content marketers alike, all make these mistakes from time to time. The goal is to KNOW what they are so you can IMPROVE the effectiveness of your content marketing efforts.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Sales and Marketing Jujitsu for StartupsApril Dunford
Startups seem to be disadvantaged in sales and marketing because of their small budget and smaller teams. But startups have unique strengths they can leverage to beat event the largest players in their markets
The 33 Undisputable Laws of Content Marketing SuccessMarcus Sheridan
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.
If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.
Chyba nie tak wyobrażaliśmy sobie końcówkę tego
bardzo trudnego, giełdowego roku. Indeks S&P500
spadł w grudniu już ponad 3%, DAX ponad 5%, a
WIG20 blisko 13%. Uwaga rynków finansowych jest
skierowana na zbliżający się komunikat amerykańskiej Rezerwy Federalnej. „Wszyscy już wiedzą”, że
stopy procentowe w USA zostaną podniesione w
grudniu 2015 roku. Załóżmy na chwilę, że tak rzeczywiście
się stanie. Będziemy się dziwić, że właśnie w tym miesiącu i w takiej sytuacji następuje podwyżka stóp. Wyobrażaliśmy sobie zmianę polityki pieniężnej przy wyższej inflacji i lepszym, pewniejszym wzroście gospodarczym. Cena ropy stale
spada i znalazła się poniżej 36 dolarów. Na ogół
cena ropy rośnie, gdy mamy do czynienia z solidnym
wzrostem gospodarczym.
There’s one question on every marketer’s mind: “How do I connect?”
We’ve all been seeking connection since the pandemic struck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences.
Despite all the upheaval, content remains a tried-and-true way to generate demand. After all, it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside.
Connection is more important than ever. And as you’ll find out in this report, successful marketers are beginning to make it easier for prospects to purchase at any stage of the buyer’s journey — messages are shifting from why to buy to how to buy.
This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content can offer that empathetic, emotionally stirring olive branch they’re searching for.
As you read on, you’ll discover that blogs, podcasts, and videos are the content types that are most effective at the early stages of the buyer’s journey, where brands are fighting to establish customer awareness and audience interest.
The reason is simple: These content types foster connection. They tell a story, they evoke emotion, and they present a face that the audience can relate to. And the strength of the connections that these content types create helps carry buyers through the rest of their journey on a wave of engagement and investment.
In conclusion: Connection lies in content. The last Content Marketing for Demand Generation survey report (2020) talked about creating desire and holding attention. This year, we talk about making it easier for customers to purchase across all stages of the buyer’s journey.
By providing audiences with earnest and engaging content, you can build lasting connections in 2022 and beyond that drive demand to new heights.
Welcome to the Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three technology marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). Some of the biggest things they do differently than their peers:
◾ Document their content marketing strategy
◾ Do an excellent/very good job demonstrating the ROI of their content marketing initiatives
◾ Prioritize their audience’s informational needs over their organization’s sales message
◾ Differentiate their content from the competition
◾ Nurture subscribers/audiences/leads
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all technology respondents forecast investment in this area followed by investment in events (69%), paid media (65%), and owned-media assets (63%).
And, yes, challenges remain. The top challenges are:
◾ Creating content that appeals to multi-level roles within the target audience
◾ Accessing subject matter experts to create content
◾ Internal communication among teams/silos
These internal challenges point to a greater need for technology marketers to formalize content operations within their organizations.
Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools.
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%).
And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment.
Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.
Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more.
Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
By day, you’re in the office, cooking up content. By night, you’re in the kitchen, preparing a satisfying meal. But what if we combined the two?
Developing a content marketing strategy is like creating a dinner menu. You start with the basic ingredients and build upon them. You perfect your technique, exercising balance while adding a dash of flavor. And don’t forget, presentation is key. You must distribute and plate your meal beautifully.
So, what are people making and how are they making it? We asked the Content Marketing Institute team to share their favorite content-inspired dishes. Whether you are a first-time cook or a seasoned chef, these recipes will give you new perspective on processes, measurement and ROI, technology, and more. They are definitely ones you want in your repertoire.
We’ve put together the ultimate cookbook for content marketers, filled with tasty (and mildly entertaining) recipes. We hope you enjoy it. Bon appétit!
The 2021 Content Management & Strategy survey gives a snapshot of how marketers use tech to help create, manage, deliver, and scale enterprise content and marketing.
Designing the Future: When Fact Meets FictionDean Johnson
Updated version now available > http://www.slideshare.net/activrightbrain/designing-the-future-when-fact-meets-fiction-updated
From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation.
First presented at Smart IoT London, April 2016. This keynote references:
Apple
FBI
Her
The Terminator
I, Robot
2001: A Space Odyssey
Back To The Future
Tomorrowland
Minority Report
Lawnmower Man
The Void
Star Wars
Demolition Man
Disclosure
Johnny Mnemonic
Star Trek
Murder She Wrote
Mission Impossible
TRON: Legacy
Oblivion
BMW
Lotus
Roborace
James Bond
Total Recall
Tesla
Dick Tracy
Knight Rider
Iron Man
PYRO
Oculus Rift
How does this help you? Watch the presentation...
11 Things Healthy People Do Every MorningEason Chan
It all starts at home. A great day begins with an amazing morning. With constant distractions and the daily pressure of responsibilities, it’s important to start your morning right to get your mind and body prepared for your daily routine. These 11 tips will bring out the best of your morning, day, week, and life. Shared by: http://www.familychiropractic.com.sg/
How to implement Content Marketing Strategy in a large B2B enterpriseGiuseppe Caltabiano
This presentation reflects the speech I gave at Content Marketing Fast Forward (CMFF) Conference in Amsterdam, 17 May 2016. It discuss steps and best practices to implement Content Marketing Strategy in a large B2B enterprise.
For a full presentation script go to my blog: http://www.giusec.org/content-marketing-strategy-in-a-large-b2b-enterprise-a-guide-in-10-easy-steps/
Follow the money healthcare business models - seattle startup weekGeof Baker
Healthcare business models are particularly challenging to distinguish between customers, buyers, and the users. Many claim we are moving away from our business as usual “fee for service” to value based reimbursement. What does this mean for digital health, biotech and device entrepreneurs and what is the timing for this change? Who pays for any solutions in healthcare? Where can you be successful?
This session will start with a discussion of healthcare customers: insurance companies, hospitals, doctors, patients, and consumers. We will focus on the unique challenges that each present. What defines winning for each player? And what does each player need to do to win.
We will propose various approaches to help your business models succeed by drawing on our own healthcare startup and corporate experiences
Thanks everyone who attended this discussion. It was a pleasure and honor to serve as guest speaker and lead a discussion on critical factors to achieve sustainable business growth through innovation and risk management. Special thanks to Podcast Village and the PMI Silver Spring chapter for their support.
If you enjoy this content, feel free to like it and share it with others.
Why are innovation and risk management critical to grow your business?
Discover trends, challenges and key factors to grow your product-centric business by identifying viable options to deliver a superior customer experience, lower costs, implement better operational controls, and offer more competitive prices.
About Hector Del Castillo
Hector Del Castillo has over 15 years of experience collaborating with executives, senior managers, and entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing products customers love.
As a consultant, trainer and coach, he accelerates growth by building capacity and capability, guiding and training product teams, improving processes and deploying best in class tools to make smarter decisions and get better results from product investments.
As CMO at Sysenex, he's busy building a cloud-based, mobile responsive cognitive risk analytics application to help product-centric organizations manage risk and innovation to identify viable options to improve the customer experience, lower costs, implement better operational controls, and offer more competitive prices.
Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you grow your product-centric business.
Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow:@hmdelcastillo
Looking for options to grow your business?
Sign up for upcoming BoldPM Insights webcasts here: bit.ly/boldpmwebcasts.
Are you falling for one or more of these content marketing deadly sins?
Business owners, corporate marketers and content marketers alike, all make these mistakes from time to time. The goal is to KNOW what they are so you can IMPROVE the effectiveness of your content marketing efforts.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Sales and Marketing Jujitsu for StartupsApril Dunford
Startups seem to be disadvantaged in sales and marketing because of their small budget and smaller teams. But startups have unique strengths they can leverage to beat event the largest players in their markets
The 33 Undisputable Laws of Content Marketing SuccessMarcus Sheridan
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.
If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein.
Chyba nie tak wyobrażaliśmy sobie końcówkę tego
bardzo trudnego, giełdowego roku. Indeks S&P500
spadł w grudniu już ponad 3%, DAX ponad 5%, a
WIG20 blisko 13%. Uwaga rynków finansowych jest
skierowana na zbliżający się komunikat amerykańskiej Rezerwy Federalnej. „Wszyscy już wiedzą”, że
stopy procentowe w USA zostaną podniesione w
grudniu 2015 roku. Załóżmy na chwilę, że tak rzeczywiście
się stanie. Będziemy się dziwić, że właśnie w tym miesiącu i w takiej sytuacji następuje podwyżka stóp. Wyobrażaliśmy sobie zmianę polityki pieniężnej przy wyższej inflacji i lepszym, pewniejszym wzroście gospodarczym. Cena ropy stale
spada i znalazła się poniżej 36 dolarów. Na ogół
cena ropy rośnie, gdy mamy do czynienia z solidnym
wzrostem gospodarczym.
There’s one question on every marketer’s mind: “How do I connect?”
We’ve all been seeking connection since the pandemic struck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences.
Despite all the upheaval, content remains a tried-and-true way to generate demand. After all, it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside.
Connection is more important than ever. And as you’ll find out in this report, successful marketers are beginning to make it easier for prospects to purchase at any stage of the buyer’s journey — messages are shifting from why to buy to how to buy.
This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content can offer that empathetic, emotionally stirring olive branch they’re searching for.
As you read on, you’ll discover that blogs, podcasts, and videos are the content types that are most effective at the early stages of the buyer’s journey, where brands are fighting to establish customer awareness and audience interest.
The reason is simple: These content types foster connection. They tell a story, they evoke emotion, and they present a face that the audience can relate to. And the strength of the connections that these content types create helps carry buyers through the rest of their journey on a wave of engagement and investment.
In conclusion: Connection lies in content. The last Content Marketing for Demand Generation survey report (2020) talked about creating desire and holding attention. This year, we talk about making it easier for customers to purchase across all stages of the buyer’s journey.
By providing audiences with earnest and engaging content, you can build lasting connections in 2022 and beyond that drive demand to new heights.
Welcome to the Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three technology marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). Some of the biggest things they do differently than their peers:
◾ Document their content marketing strategy
◾ Do an excellent/very good job demonstrating the ROI of their content marketing initiatives
◾ Prioritize their audience’s informational needs over their organization’s sales message
◾ Differentiate their content from the competition
◾ Nurture subscribers/audiences/leads
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all technology respondents forecast investment in this area followed by investment in events (69%), paid media (65%), and owned-media assets (63%).
And, yes, challenges remain. The top challenges are:
◾ Creating content that appeals to multi-level roles within the target audience
◾ Accessing subject matter experts to create content
◾ Internal communication among teams/silos
These internal challenges point to a greater need for technology marketers to formalize content operations within their organizations.
Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools.
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%).
And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment.
Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.
Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more.
Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
By day, you’re in the office, cooking up content. By night, you’re in the kitchen, preparing a satisfying meal. But what if we combined the two?
Developing a content marketing strategy is like creating a dinner menu. You start with the basic ingredients and build upon them. You perfect your technique, exercising balance while adding a dash of flavor. And don’t forget, presentation is key. You must distribute and plate your meal beautifully.
So, what are people making and how are they making it? We asked the Content Marketing Institute team to share their favorite content-inspired dishes. Whether you are a first-time cook or a seasoned chef, these recipes will give you new perspective on processes, measurement and ROI, technology, and more. They are definitely ones you want in your repertoire.
We’ve put together the ultimate cookbook for content marketers, filled with tasty (and mildly entertaining) recipes. We hope you enjoy it. Bon appétit!
The 2021 Content Management & Strategy survey gives a snapshot of how marketers use tech to help create, manage, deliver, and scale enterprise content and marketing.
Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020.
The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content.
These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it).
It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
Welcome to our annual B2C Content Marketing Benchmarks, Budgets, and Trends report. Here we present the results from B2C marketers who replied to our 11th Annual Content Marketing Survey. The events of 2020 have certainly reshaped how organizations conduct their marketing. At the time of this survey, content marketers were still reeling from the events that took place during the first half of 2020. As we usher in 2021, we are still facing constant change and uncertainty.
Many B2C marketers reported adjusting quickly when the pandemic hit; perhaps their companies were doubling down on digital, heavily engaging in virtual events, or trying to keep on top of rapidly changing analytics resulting from more people being at home and online. All these scenarios created the need for new content, formats, and strategies.
As we move into 2021 in a world where most gatherings are still limited, direct-to-consumer will continue to drive B2C. Successful B2C marketers will focus on creating content experiences and building relationships in the digital world.
What makes CMWorld special? The people. Our speakers, attendees, and sponsors are smart, witty, and fun to be around. Networking is something we all are wanting right now, and CMWorld Bingo gives you a way to have those conversations that make CMWorld great.
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Welcome to Technology Content Marketing 2020: Benchmarks, Budgets, and Trends. This report is based on the findings from our 10th annual content marketing survey. Technology marketers continue to make progress with content marketing. Approximately one-third rate their organization’s overall content marketing as extremely or very successful, and 76% report they are much more or somewhat more successful compared with one year ago. What makes them successful? When we look at the top performers, we see they treat content marketing as a strategic business function, craft content thoughtfully, experiment with distribution, and measure their results. They use content marketing not only to create brand awareness and generate leads, but also to build loyalty and subscribed audiences.
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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Coimbatore
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
These 20 Startups Found A Better Way To Launch And Grow A Business
1. THESE 20 STARTUPS FOUND
A BETTER WAY TO LAUNCH
AND GROW A BUSINESS
BY JOE PULIZZI
2. #ContentInc
In 2014, I set out to tell the story of our company, Content Marketing Institute, and how we’ve become one of the fastest
growing, private companies in the world through content marketing.
As my book journey began, I wanted to find out if there were other companies who accomplished the same thing –
launching first by building an audience through content, and then adding products and services later.
And did I?
After countless interviews, we found that there are Content Inc. examples all over the world and in all sorts of industries.
Even more interesting, each one we talked to followed a similar strategy – now known as the six-step Content Inc. model
(see next page).
Long story short, the Content Inc. model is a better way to start and grow a business. Building an audience first, and
then monetizing that audience is simply the best way to go to market today. But don’t take my word for it…here are 20
unbelievable examples of Content Inc. in action. Enjoy!
Yours in Content,
Joe Pulizzi
Founder, Content Marketing Institute
Author of four content marketing books,
including Epic Content Marketing and (now) Content Inc.
A Better Way to Launch and Grow a Business?
3. #ContentInc
According to the US Census Bureau, the far majority of businesses fail in their first five years. This is a major concern.
99% of businesses start the same way: they create a product or service that is unique and differentiated, and then find
ways to market and distribute it. While sometimes entrepreneurs find the proverbial “needle in the haystack”, for the
most part this is a recipe for failure.
The Content Inc. model shows us that there is a better way. The six steps of the Content Inc. model include:
The Sweet Spot: The intersection of our personal passion and a skill/knowledge area.
The Content Tilt: Finding a content niche in which we can actually be the leading expert in the world.
Building the Base: Consistently delivering content and value to a defined audience – focusing on one content type
and one particular platform.
Harvesting Audience: Building an opt-in (permission-based) audience.
Diversification: Once the audience is built, diversifying away from solely the main platform to draw in new
audiences and build a more loyal key audience.
Monetization: Identifying multiple ways to make money from the audience and platform.
Don’t believe it? Here are 20 examples that prove the model.
contentmarketinginstitute.com/content-inc
4. #ContentInc
COPYBLOGGER MEDIA
Today: This software-as-a-service (SaaS) company now does over $10 million USD in revenue and
is one of the leading hosting and content software enterprises on the planet.
It may surprise you: Brian Clark, a
recovering attorney, starting by blogging
about online copywriting consistently
for 19 months. Without asking for
a dollar over that time, Brian built
an audience of 200,000 loyal email
subscribers. It wasn’t until much later
that Brian launched his key product,
the Rainmaker Platform, which now
provides the bulk of Copyblogger
Media’s revenues
5. #ContentInc
ANDY SCHNEIDER
Today: Andy Schneider (aka “The Chicken Whisperer”) is the world’s leading expert in backyard
poultry, boasting the leading book, leading magazine and most popular radio show about raising
chickens in your backyard.
It may surprise you: Andy turned a
hobby into a regular meet-up group after
so many of his friends wanted to raise
chickens as well. Those regular meetups
turned into a podcast of over 20,000
listeners a week. The rest is (chicken)
history.
6. #ContentInc
MOZ
Today: Moz is one of the leading providers of SEO software, boasting revenues of over $30 million
USD per year and thousands of customers.
It may surprise you: Rand Fishkin,
CEO of Moz (originally called SEOMoz),
started his blog on search engine
optimization insights back in 2004.
In less than five years, Moz had over
100,000 e-mail subscribers. Rand
originally monetized the audience
through consulting services, but in
2007, Moz launched a beta subscription
service for software tools and reports.
By 2009, Moz closed the consulting
business entirely and focused on selling
software to its audience.
7. #ContentInc
CLAUS PILGAARD
Today: Claus (better known as “Chili Klaus”) is one of the most famous online personalities in
Denmark, and has parlayed that success into countless merchandising opportunities.
It may surprise you: There are
hundreds of blogs on chili peppers
that tell stories about the “heat” of the
peppers. Claus Pilgaard found a way to
tell a story that was radically different
from that of his content competition . . .
his messaging was around the “taste” of
the peppers. His video with the Danish
National Orchestra eating chili peppers
has been viewed by more people than
the entire population of Denmark.
8. #ContentInc
ANN REARDON (HOW TO COOK THAT)
Today: Sydney, Australia’s Ann Reardon is the “baking queen of YouTube.” Ann boasts over one
million YouTube subscribers and has marketing deals with companies such as electrical appliance
company, Breville and kitchenware company, World Kitchen.
It may surprise you: In 2011, after
giving birth to her third son, Ann was
looking for something to do during her
night feedings, so she launched a recipe
site called How to Cook That. In three
years she went from 100 subscribers
to over 16 million views on YouTube.
Her key? Focusing on impossible food
creations.
9. #ContentInc
MATTHEW PATRICK
Today: Matthew Patrick’s Game Theory YouTube network boasts millions of subscribers and
billions of views. He’s turned a simple YouTube channel into a million-dollar enterprise, and even
consults directly for YouTube itself.
It may surprise you: It may surprise
you: Matthew started Game Theory
(a YouTube show about video games)
as a resume builder. Over 4 million
subscribers and Matthew doesn’t need
to look for a job anymore.
10. #ContentInc
JOY CHO
Today: Joy has designed and coproduced products for such brands as Target and Microsoft,
and she has developed stationery lines, wallpaper, bedding, diaper bags, and even computer
accessories. She also recently debuted a line of Band-Aids from Johnson & Johnson, which are
almost certain to sell out in a similar
fashion to her Target line. Joy’s
revenues are diverse, from direct client
engagement revenues to product sales
to sponsorship to licensing deals.
It may surprise you: Joy started as
a simple design blog in 2005. When
Pinterest launched, she grew her
Pinterest following into more than 13
million followers.
11. #ContentInc
FOLD FACTORY
Today: Trish Witkowski, CEO of Fold Factory, has become a celebrity in the direct mailing industry
through her regular video show, The 60-Second Super Cool Fold of the Week, where she details
amazing examples of print direct mail. Her 250-plus videos have yielded over 800,000 views and more
than 3,100 subscribers. In addition, Trish
has become a spokesperson for a number
of brands, tours the world as a speaker,
and conducts workshops. Trish’s Content
Inc. initiative has been directly responsible
for over $500,000 in new revenue.
It may surprise you: Trish sees just
a couple thousand views a week on
her video show, but her audience of
direct mailers is loyal and they are
buyers. Simply put, she targets the right
audience.
12. #ContentInc
MICHELLE PHAN
Today: Michelle’s makeup tutorials have been seen over a billion (yes, billion) times. Now one of
YouTube’s top stars, Michelle has expanded her empire to include a book (released in 2014) and a
full cosmetic line called “em,” produced by L’Oréal.
It may surprise you: Drawing on her
face (makeup) became a release for
Michelle. She believed that makeup
could make everyone superheroes,
where they could escape and defeat evil,
even against all odds. In 2005, Michelle
started a blog combining her skill in
art and drawing and her passion for
makeup. Today, she’s a superhero to
millions.
13. #ContentInc
PEWDIEPIE
Today: Sweden’s Felix Arvid Ulf Kjellberg, aka PewDiePie, is the most subscribed YouTube
personality on the planet. Since inception, PewDiePie’s videos on indie games have garnered more
than 8 billion views. According to Forbes, PewDiePie made $7 million dollars in 2014.
It may surprise you: According to
Wikipedia: “In 2010, during his time at
university, he registered his PewDiePie
YouTube account. The following year
he dropped out to focus on his YouTube
channel, much to the chagrin of his
parents. Having been refused support
from them, PewDiePie began working at
a hot dog stand to fund his videos.”
14. #ContentInc
SOCIAL MEDIA EXAMINER (SME)
Today: SME manages the largest online and in-person events in social media marketing, and
boasts over 400,000 subscribers to date.
It may surprise you: CEO Michael
Stelzner’s focus on gathering email
subscribers made all the difference.
While, according to Michael, he was
late to the social media party, his
collaboration with industry influencers
and belief that email subscribers were
the key to the business model rocketed
SME right to the top.
15. #ContentInc
EVANTUBEHD
Today: What if I told you one of the most successful entrepreneurs on YouTube is just nine years
old? Evan from EvanTubeHD.com consistently reviews toys on his YouTube channel, amassing over
one million subscribers and a staggering one billion views in just a few years. According to ESPN,
Evan generated $1.3 million in revenue
last year. Wow!
It may surprise you: In 2011, EvanTube
started as a father-son Claymation
project about Angry Birds. The initial
video has garnered more than 20 million
views.
16. #ContentInc
GLOSSIER
Today: The business of Glossier is thriving, with founder Emily Weiss recently raising $8.4 million
from Thrive Capital and other investors.
It may surprise you: Emily
Weiss began the company as a
simple blog. 200,000 followers on
Instagram and 60,000 Facebook
fans later, Glossier has become
one of the leading online retailers
for skin care products.
17. #ContentInc
JON LOOMER
Today: Jon Loomer gets over 400,000 page views per month and has 50,000+ email subscribers who
asked to receive his information every week. If you ask anyone about who is the leading expert in
advanced Facebook marketing, Jon’s name almost always comes up first. And the best part . . . Jon
has developed a remarkably substantial, growing business—all while still coaching his sons every
year in baseball.
It may surprise you: In 2012, Facebook
rolled out its Timeline for Pages product.
Jon was hooked immediately. So Jon
went to his website, JonLoomer.com,
and started to consistently create
content about the Facebook product.
Everything was educational, helpful,
and remarkably detailed. That first year,
Jon blogged on the subject of Facebook
religiously (creating approximately 350
blog posts in that first year alone).
18. #ContentInc
DIGITAL PHOTOGRAPHY SCHOOL
Today: Darren Rowse built two amazingly successful Content Inc. models. The first one,
Problogger, focuses on small business blogging. The second, Digital Photography School, is one of
the leading sources for beginning photographers on how to get the maximum out of their picture-
taking skills.
It may surprise you: Darren started
Digital Photography School as a camera-
review blog. Darren then pivoted to
education, and has now become one
of the leading online training sites for
enthusiast photographers.
19. #ContentInc
LAUREN LUKE
Today: Lauren Luke is recognized as one of the leading online luminaries for makeup design,
developing a multi-million dollar platform in the process.
It may surprise you: In 2007, Lauren
Luke began selling makeup products on
eBay in an effort to subsidize her modest
day job as a taxi dispatcher in Newcastle,
England. To improve her eBay sales,
Lauren began creating practical makeup
application videos and distributed them
on YouTube. Five years, and 135 million
views, later, Lauren had built a bigger
audience than Estée Lauder on YouTube.
20. #ContentInc
ENTREPRENEURONFIRE (EOF)
Today: Fire Nation (as Founder John Lee Dumas likes to call it), has become a multi-million dollar
podcasting empire in just the last few years. EOF is consistently rated as one of the top podcasts in
the startup space.
It may surprise you: Every month, John
releases a podcast to his fans that details
where every dollar of revenue comes from
in the business. And you know what?
Business is doing really well.
21. #ContentInc
RIVER POOLS & SPAS
Today: River Pools & Spas is one of the top installers of fiberglass pools in North America, and
recently started manufacturing their own line of fiberglass pools.
It may surprise you: On the verge of
bankruptcy, River Pools started a blog to
answer all the customers’ top questions
as it pertained to fiberglass pools. In a
two-year period, they went from fifth in
their market to selling more fiberglass
pools that any company in North
America, all due to the blog.
22. #ContentInc
OPENVIEW VENTURE PARTNERS
Today: OpenView owns a content site called OpenView Labs, which has become one of the web’s
leading resources for small, growing businesses regarding financial and capital issues. The site has
over 35,000 subscribers.
It may surprise you: Like most VC
companies, OpenView used to find their
new portfolio companies through word
of mouth. Today, portfolio companies
seek them out, since most are regular
subscribers to their amazing blog and
enewsletter content.
23. #ContentInc
CONTENT MARKETING INSTITUTE (CMI)
Today: CMI is the leading education and training organization around the practice of content
marketing. Boasting over 140,000 subscribers, CMI runs the largest content marketing event in the
world (Content Marketing World) and the leading magazine (Chief Content Officer).
It may surprise you: CMI started as a
blog by Joe Pulizzi in April of 2007. For
three years Joe blogged on a consistent
basis, building a loyal audience. Joe’s
blog, his multiple books, and speaking
around the world led to the formal
launch of CMI in 2010. The rest, as
they say, is history, as CMI was named
the fastest growing business media
company by Inc. magazine in 2014.
24. #ContentInc
What’s the surest way to startup failure? Follow old, outdated rules.
In Content Inc., one of today’s most sought-after content-marketing strategists reveals
a new model for entrepreneurial success. Simply put, it’s about developing valuable
content, building an audience around that content, and then creating a product for that
audience.
Notice a shift?
The radical six-step business-building process revealed in this book is smart, simple,
practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build
his own successful company, Content Marketing Institute, which has landed on Inc.
magazine’s list of fastest growing private companies for three years straight. It’s also
a strategy countless other entrepreneurs use to build their own multi-million dollar
companies. Build an audience and you’ll be able to sell pretty much anything you want.
Today’s markets are more dynamic and customers are more fickle than ever before. Why
would you put all your eggs in one basket before securing a loyal customer base?
Content Inc. shows you how to get customers first and develop products later. It’s the
best way to build a solid, long-lasting business positioned for today’s content-driven
world.
Content Inc. Is The NEW Rulebook for Entrepreneurial Success
25. #ContentInc
The 20 companies reviewed in
this eBook overview did NOT
find lightning in a bottle. They
followed the Content Inc. model.
This kind of success is yours for the taking!
Order Content Inc. today.
26. JOE PULIZZI
Joe Pulizzi is an entrepreneur, professional speaker, and
podcaster. He is the founder of several startups, including the
Content Marketing Institute (CMI), recognized as the fastest
growing business media company by Inc. magazine in 2014. CMI
produces Content Marketing World, the world’s largest content
marketing event, and publishes the leading content marketing
magazine, Chief Content Officer. Pulizzi’s book Epic Content
Marketing was named one of Fortune magazine’s Five Must Read
Business Books of the Year.
Find out more about Joe’s books, speaking and business activities
at JoePulizzi.com. Content Inc. is also a podcast, brought to you
by the Content Marketing Institute.
For more information, go to http://content-inc.com.
#ContentInc