Your SlideShare is downloading. ×
  • Like
Andrew Smith - What Has Google Ever done for PR?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Andrew Smith - What Has Google Ever done for PR?

  • 744 views
Published

 

Published in Sports , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
744
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. escherman What has ever done for PR? (again) Thursday, 26th May 2011 Presenter: Andrew Bruce SmithWednesday, 15 June 2011
  • 2. Wednesday, 15 June 2011
  • 3. “Data beats opinion” PR too often driven by untested assumptions and wonky metrics Google aims high. Nothing is impossible. Google has a “culture of failure”Wednesday, 15 June 2011
  • 4. A database of intentions Doubleclick Ad Planner Google Trends and Insights Google Keyword Tool Google AnalyticsWednesday, 15 June 2011
  • 5. Traditional PR planning?Wednesday, 15 June 2011
  • 6. Traditional PR approach Define audience Create messaging Do PR Analyse Coverage Report (Post campaign survey?)Wednesday, 15 June 2011
  • 7. What do we really know about our target audiences?Wednesday, 15 June 2011
  • 8. Define Audience: Doubleclick Ad PlannerWednesday, 15 June 2011
  • 9. Messaging and content: Google Keyword Tool, Google InsightsWednesday, 15 June 2011
  • 10. Google Analytics: goals, tagging, custom variablesWednesday, 15 June 2011
  • 11. <script type="text/javascript"> var _gaq = _gaq || [; _gaq.push([_setAccount, UA-19194157-1]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google- analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })(); </script>Wednesday, 15 June 2011
  • 12. Wednesday, 15 June 2011
  • 13. Wednesday, 15 June 2011
  • 14. _setCustomVar(index, name, value, opt_scope)Wednesday, 15 June 2011
  • 15. http://www.cipr.co.uk/? utm_source=Sourcewire&utm_medium=Press %2Brelease&utm_term=Google&utm_content=May %2B26th&utm_campaign=Social%2BSummerWednesday, 15 June 2011
  • 16. The future: multi-channel funnelsWednesday, 15 June 2011
  • 17. ENDWednesday, 15 June 2011