Social media & online pr
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Social Media and Online PR presentation from Rob Welsby, Further Search Marketing as presented at the CIM Essex Digital Marketing Bootcamp Event May 2010
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Social media & online pr
- 1. Social Media & Online PR www.further.co.uk
- 3. www.further.co.uk 80% of UK internet users visit social networking websites.
- 5. www.further.co.uk Results: $6,500,000 in sales (2 years)
- 6. www.further.co.uk Lesson 1 Listen to, and engage with customers
- 11. www.further.co.uk Lesson 2 Understand your tools and train your staff
- 16. www.further.co.uk Lesson 3 Turn negatives into positives, you can’t ignore criticism online!
- 18. www.further.co.uk Results: TV, Bookings, 7k Followers
- 19. www.further.co.uk Lesson 4 Harness social media to achieve real world, measurable results
- 22. www.further.co.uk Lesson 5 Encourage discussion to spread brand awareness
- 23. www.further.co.uk Results: 10,000’s profile visits, web exposure
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