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Social Media and Online PR presentation from Rob Welsby, Further Search Marketing as presented at the CIM Essex Digital Marketing Bootcamp Event May 2010

Social Media and Online PR presentation from Rob Welsby, Further Search Marketing as presented at the CIM Essex Digital Marketing Bootcamp Event May 2010

Published in Technology , Business
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Transcript

  • 1. Social Media & Online PR www.further.co.uk
  • 2. www.further.co.uk
  • 3. www.further.co.uk 80% of UK internet users visit social networking websites.
  • 4. www.further.co.uk
  • 5. www.further.co.uk Results: $6,500,000 in sales (2 years)
  • 6. www.further.co.uk Lesson 1 Listen to, and engage with customers
  • 7. www.further.co.uk
  • 8. www.further.co.uk
  • 9. www.further.co.uk
  • 10. www.further.co.uk
  • 11. www.further.co.uk Lesson 2 Understand your tools and train your staff
  • 12. www.further.co.uk
  • 13. www.further.co.uk 1992
  • 14. www.further.co.uk 2004
  • 15. www.further.co.uk 2004
  • 16. www.further.co.uk Lesson 3 Turn negatives into positives, you can’t ignore criticism online!
  • 17. www.further.co.uk
  • 18. www.further.co.uk Results: TV, Bookings, 7k Followers
  • 19. www.further.co.uk Lesson 4 Harness social media to achieve real world, measurable results
  • 20. www.further.co.uk
  • 21. www.further.co.uk
  • 22. www.further.co.uk Lesson 5 Encourage discussion to spread brand awareness
  • 23. www.further.co.uk Results: 10,000’s profile visits, web exposure
  • 24.