An Introduction to Social Media www.further.co.uk
What is social media? www.further.co.uk
Is social media a fad? www.further.co.uk Or is it the most important shift in marketing ever?
www.further.co.uk Social media is the #1 activity on the Web.
www.further.co.uk Time to gain 50 million users 38 years 13 years 5 years 5 months
www.further.co.uk 80% of UK internet users visit social networking websites.
www.further.co.uk 25% of search results for world’s top 20 brands are links to user generated content.
www.further.co.uk 34% of bloggers post opinions on products and brands. There are 200,000,000 blogs.
www.further.co.uk 44.5   Million visitors/month
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk 80% of  updates are  not from the website.
www.further.co.uk Steven Fry has more  followers than readers of  ...combined!  &
www.further.co.uk 19% of  updates mention a product or brand. (80% are Q&A, 20% are opinions)
www.further.co.uk Results: $6,500,000 in sales (2 years)
www.further.co.uk 400   Million active users (50% of which log in each day)
www.further.co.uk
www.further.co.uk 1.5  Million businesses have active pages
www.further.co.uk
www.further.co.uk 78%  of consumers trust peer recommendations. 14%  trust adverts.
www.further.co.uk Results: Successful re-launch, 790k fans
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
 
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Social media for beginners

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Social Media for Beginners presentation from Rob Welsby, Further Search Marketing as presented at the CIM Essex Digital Marketing Bootcamp Event May 2010

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  • Social media for beginners

    1. 1. An Introduction to Social Media www.further.co.uk
    2. 2. What is social media? www.further.co.uk
    3. 3. Is social media a fad? www.further.co.uk Or is it the most important shift in marketing ever?
    4. 4. www.further.co.uk Social media is the #1 activity on the Web.
    5. 5. www.further.co.uk Time to gain 50 million users 38 years 13 years 5 years 5 months
    6. 6. www.further.co.uk 80% of UK internet users visit social networking websites.
    7. 7. www.further.co.uk 25% of search results for world’s top 20 brands are links to user generated content.
    8. 8. www.further.co.uk 34% of bloggers post opinions on products and brands. There are 200,000,000 blogs.
    9. 9. www.further.co.uk 44.5 Million visitors/month
    10. 10. www.further.co.uk
    11. 11. www.further.co.uk
    12. 12. www.further.co.uk
    13. 13. www.further.co.uk
    14. 14. www.further.co.uk
    15. 15. www.further.co.uk 80% of updates are not from the website.
    16. 16. www.further.co.uk Steven Fry has more followers than readers of ...combined! &
    17. 17. www.further.co.uk 19% of updates mention a product or brand. (80% are Q&A, 20% are opinions)
    18. 18. www.further.co.uk Results: $6,500,000 in sales (2 years)
    19. 19. www.further.co.uk 400 Million active users (50% of which log in each day)
    20. 20. www.further.co.uk
    21. 21. www.further.co.uk 1.5 Million businesses have active pages
    22. 22. www.further.co.uk
    23. 23. www.further.co.uk 78% of consumers trust peer recommendations. 14% trust adverts.
    24. 24. www.further.co.uk Results: Successful re-launch, 790k fans
    25. 25. www.further.co.uk
    26. 26. www.further.co.uk
    27. 27. www.further.co.uk
    28. 28. www.further.co.uk
    29. 29. www.further.co.uk
    30. 30. www.further.co.uk
    31. 31. www.further.co.uk
    32. 32. www.further.co.uk

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