MoMo #42 - The future of TV and Content - Zürich - September 7, 2015 This is the presentation from Victor Masopust, COO at Cinergy AG on the future of TV & Content.

1. September(7th,(2015(
The$Future$of$TV$&$Media(

2. Welcome(at(Tom(Talent(

3. 2007( 2008( 2009( 2010( 2011( 2012( 2013( 2014( 2015(
Victor(Masopust(–(COO(Cinergy(AG(
Companies(
Brands(
COO
Project
Manager
Team
Lead
Programm
Manager
Product
Developer Trainer
Developer
Product
OwnerAccount
Manager

4. Agenda(
Cinergy(AG( Success(Factors( The(Movie(
Value(Chain(
Future(&(
Challenges(

5. Cinergy(

6. (
(
((
Major(OTT(TV(provider(in(
Switzerland(with(a(strong(
focus(on(EPG.(((
Main$Features$
• ShowSmes(
• Trailers(
• Reviews(
Main$Features$
• Live(TV(
• Recordings(&(
Downloads(
• 7(Day(Replay(TV(
Nr.(1(website(for(Cinema(in(
Switzerland.(

7. Cinergy(AG(
1999( 2000( 2001( 2002( 2003( 2004( 2005( 2006( 2007( 2008( 2009( 2010( 2011( 2012( 2013( 2014( 2015(
Founded
Tom Talent
Holding
Ca.
40 FTE
In
private
Hands
Berlin(
Zürich(
2
Offices
Management(
Business(Teleboy(
Business(
Cineman(
Product(
Development( IT( Sales(
Lean
Team-
Setup
Independent Agile
Brief(History(
First WAP
Site
Start EPG
Music.ch
(Events)
Radio /
Podcasts
Cineman
goes EN
Events.ch
Eventboost
er
First Mobile
Site
First iOS
App
TV
Streaming
&
Recording
Teleboy
Plus
Redesign
Teleboy
Serien
HD for Free
Ticketing
Key(Facts(
6
Teams

8. Success(Factors(

9. We develop the
platforms on our
own
The timing was right
We have
something that no-
one else has
What(are(the(success(factors?((
But(we(are(dependent(on...((

10. Weather(&(Season(

11. Events(

12. World(Championship(2014(
0(
100000(
200000(
300000(
400000(
500000(
600000(
700000(
800000(
900000(
Feb(14(
März(14(
Apr(14(
Mai(14(
Juni(14(
Juli(14(
Aug(14(
Sep(14(
Okt(14(
Nov(14(
Dez(14(
Jan(15(
Feb(15(
März(15(
Apr(15(
Mai(15(
Juni(15(
Juli(15(
Unique(Clients(

13. Content(

14. The(movie(value(chain(

15. The(movie(value(chain(
Before(in(Cinema( In(Cinema(
In(Cinema(+(6(
months(
In(Cinema(+(2(
years(and(further(

16. • Tasks(
• Content(Enrichment(
• Trailers(&(sSlls(
• Distributor(
InformaSon(
• News(&(Facts(
• Enable(User(Involvement(
• Make(videos(viral(
• Create(awareness(
for(Cineman(
• Business(Drivers(
• Get(more(people(on(
cineman.ch(
• VideoeAds(&(Standard(
Ads(
• CooperaSon(with(
distributors(
Before(in(Cinema( In(Cinema( In(Cinema(+(1(Year(
In(Cinema(+(2(
Years(and(further(

17. Before(in(Cinema( In(Cinema(
In(Cinema(+(6(
month(
In(Cinema(+(2(
Years(and(further(
• Tasks(
• Content(Enrichment(
• Movie(Reviews(
• ShowSmes(for(every(
cinema(in(Switzerland(
• Business(Drivers(
• VideoeAds(&(Standard(
Ads(
• CooperaSon(with(
cinemas(
• TickeSngeRevenue(based(
on(own(Scketeshop(and(
deepelinks(to(Cinemae
Shops(

18. Before(in(
Cinema( In(Cinema(
In(Cinema(
+(6(Month(
In(Cinema(
further(
• Movie(is(available(as(VOD(
• CooperaSon(with(Hollystar(
• VOD(catalogue(on(Teleboy(
(direct(links(on(Cineman.ch)(
• Business(Drivers(
• Revenue(Share((
• Keep(users(on(plaiorm(

19. Before(in(Cinema( In(Cinema(
In(Cinema(+(6(
month(
In(Cinema(+(2(
years(and(further(
• Movie(is(arriving(on(free(TV(
• Tasks(
• Recycling(
• Review(EPG(data(and(connect(
with(cineman(movie(database(
• Recommend(a(show(
• Business(Drivers(
• VideoeAds(&(IAB(Ads(for(
trailers(and(for(LiveeTV(/(
Recordings(
• Teleboy(Plus(subscripSon((Ade
free,(ReceSpace,(Replay,(
Downloads)(
• CooperaSon(with(TV(staSons(

20. Future(&(Challenges(

21. The(good(thing(is...(
Movies(won‘t(die((
• 13(Mio(cinema(Sckets(sold(in(2014(
• More(than(500(movie(theaters(
• More(than(450(premieres(

22. The(good(thing(is...(
TV(is(sSll(nr.(1(entertainment(worldwide.(
(
(
(
• More(than(2(hours(live(TV(every(day(per(household((CH,(2014)(
• An(average(american(watches(9(years(TV(during(lifeSme((USA,(2015)(
• More(TV(channels(start(to(broadcast(than(stop(their(service(
• The(liberal(situaSon(in(Switzerland(enables(innovaSon(like(Replay.(
Already(>(30%(of(all(TV(consumers(use(Timeshin(/(Replay(TV.((CH,(
2015)(
(
(
(

23. Future(&(Challenges(
The „big ones“ get into niche
markets.

24. Future(&(Challenges(
Consumer behavior is changing.
Less linear TV - more on-
demand.

25. Future(&(Challenges(
Consumers won‘t be willing to search anymore. They want to find.

26. Future(&(Challenges(
Personalization is hitting the next level.

27. Challenges$
No(niches(to(hide(
Changing(user(
behaviour(
Companies(with(
„unlimited“(technology(
innovaSve(
Are(there(any(
new(secrets(
to(find?(
Are(there(any(
new(nieches(
to(take?(
focused(
Are(we(doing(
the(rights(
things?((
Are(we(doing(
the(things(we(
do,(right?(
courageous(
Are(we(failing(
fast(enough?(
Are(we(open(
for(for(„the(
new“?(
Future(&(Challenges(e(Summary(
All(of(us(need(to(be...(

28. Thanks(