from Christine Perey, PEREY Research & Consulting, http://www.perey.com/

1. Mobile Monday #6
Sponsored by Alps Valaisannes photo taken by Greg Greenwood

2. What is Mobile Mondays?
• Who?
– 70 chapters organized
– 90,000 mobile industry professionals, developers and influencers
• What?
– Networking by organizing networking events to share ideas,
best practices and trends from global markets
• How?
– Non-profit organization (association) of volunteers
• When?
– On the 1st Monday of the month
• Where?
– Worldwide
– Switzerland (Zurich, Lausanne, Bern)

3. Mobile Mondays Switzerland
• Organize networking meetings
• Present innovations, trends, studies
• Promote Swiss companies abroad
• Invite foreign companies to Switzerland
• Encourage mobile start-ups
• Participate in international initiatives
• Public education on mobile technology
• Grow MoMo attendance and volunteers

4. MoMo Switzerland: Volunteers
• Send topic suggestions
• Present at a future meeting
• Sponsor a meeting
• Organize a meeting
• Arrange logistics
• Find speakers for a theme
• Invite participants and colleagues

7. Nokia Research Center (NRC)
• Global corporate
research unit
• Unique partner network
Universities &
research institutes
Operators&
service providers • Open innovation mode
Open source Venture capital • Industrial value from
developers International companies
organizations
Corporations
deep science
• Contribute to renewal
and transition of the
company
• Research in four focus
Rich Context Modeling New User Interface areas
• Presence in Switzerland
since 2008
High Performance Cognitive Radio
Mobile Platforms

8. Management Information Systems
Mission
September 10 http://mbusiness.ethz.ch 8

9. Management Information Systems
Current Projects
• Local Browsing
Discover virtually your neighbourhood
• Smart Mobile Banner Advertisement
Estimate the user needs / advertise
• Peer to Peer Mobile Commerce
Word of mouth marketing using mobile
• Unsupervised Target Advertisement
Privacy issues in targeting advertisement

11. Smart Camera Applications
and Mobile Augmented Reality
Christine Perey
cperey@perey.com
Sponsored by

12. Camera phones
• < 2008 Most growth
– US 1 Billion
in 2009?
– Western Europe
• 2008 and beyond Source: InfoTrend Report, July 2008
– Asia Pacific
– Eastern Europe
– Rest of World

13. Smart Camera Applications
Video Metadata
(features)
New
Media Content Associated Value to
Still
Analysis Action User
Images
Metadata (date,
time, geo position) On handset and/or in network
• Marketing/Advertising
• Shopping
• Ticketing/coupons
• Social Networking
• Entertainment
• Learning/obtaining relevant information
• New user interfaces

14. Mobile Augmented Reality
• Using information from digital sources to
AUGMENT the real world
• The world + what you want to know

15. Tourism, Entertainment

16. A Sixth Sense
http://www.pranavmistry.com/projects/sixthsense/

17. Play list on YouTube
• ~ 60 videos of Mobile AR
http://www.youtube.com/view_play_list?p=A86AC634204F79D2

18. Smart Camera Applications
• 18:45-18:55 Juha K. Laurila
Nokia Research
• 18:55-19:05 Daniel Wagner
Technical University of Graz
• 19:05-19:15 Herbert Bay
Kooaba
• 19:15-19:25 Roger Fischer
Kaywa
• 19:25-19:35 Mindaugas Stonys
Connvision/BeeTagg

19. Demonstrations
• Nokia
• BeeTagg
• Originize
• Kaywa
• TU Graz