By the end of 2015, more than half of all businesses expect to use SIP trunking, and, now, about 80% of enterprises identify SIP trunking as being a core business essential. What has fueled SIP trunking’s popularity? Whether a business wants to future-proof its telecom services or whether it wants to cut costs, what’s clear is this: The SIP market is a user’s market, and providers are catering to user needs. View the PowerPoint to learn more about why businesses are choosing SIP trunking and who’s providing the best SIP services.

1. Voice | Internet | Television | Network Services | Cloud Services
SIP Trunking Wins Converts Among
Users and Providers Alike

2. Within the next four years, businesses using SIP
(Session Initiation Protocol) trunking for toll traffic is
expected to more than triple.†
†According to a recent study by the Eastern Management Group
Currently
of businesses say they use SIP for
100% of their WAN traffic.
By 2018,
of businesses expect to send all of
their toll traffic on SIP trunks.
13% 42%

3. • By the end of 2015, 20% more companies expect
to use SIP trunking.
– Currently, 38% of companies use it.
– By the end of next year, 58% plan to use it.
• Within the next year, the number of companies
using T1 lines will decline by about 20%.
Diane Myers
Principal Analyst at Infonetics Research
Infonetics Research found:
“
“One trend is clear: SIP trunking adoption is growing as
businesses seek to improve the reliability and lower the
cost of communication services.

4. In fact, the prediction
is this:
SIP trunks will overtake
PRI services as
businesses adopt
converged IP networks.
John Malone
NoJitter
“
“Customers are ‘latching’ onto SIP trunking ‘like fly paper.’
More than
of companies with more than 100
employees say that SIP is “very
important” to their business.
80%

5. Why is SIP trunking drawing so many converts?

6. Innovative businesses increasingly are aiming to achieve a
converged Internet Protocol (IP) network.
Everything-IP doesn’t happen all at once.
Businesses must leverage their current technology while
integrating new-to-market IP services.
SIP trunks simply are the practical next step for
businesses’ networks.
Because SIP holds the key for the IT future.
“Adopting SIP now is a way to ‘future-proof’ businesses.
Parimi Satyanarayama
TWCBC Group VP

7. • Cost savings
• Reduce telephone systems operating costs
• Reduce telephone systems operating
complexity
• Convenience: receive calls anywhere, anytime
• Improve employee productivity
• Ease of integration with PCs & mobile devices
• Feature-rich functionalities
• Scalability
• Ability to support UC (unified communications)
solutions
• Easy for IT to manage
• Ease of integration with CRM software
Because the benefits of SIP trunking are unmistakable.

8. Within the first few months of adopting SIP trunks, most
businesses realize “more than 60 percent cost savings
over existing infrastructures and trunking services,”
according to telecom research firm Ovum.
No Jitter
“
“SIP…does absolute wonders for cutting long distance
phone bills.
Steve Johnson
TMCnet
“
“SIP trunking has become a significant way to leverage IP
communications to shave costs.
Cost savings are a primary draw

9. SIP trunk capacity can be flexibly scaled—unlike PRI trunks that have to be
bought in 24-channel blocks.
Michael Harris
Kinetict Strategies
“
“SIP trunking provides a native SIP interface between the customer IP PBX and the service
provider IP network and allows granular scaling of call capacity over IP data connections.
Businesses appreciate the scalability of SIP trunks.

10. As more businesses adopt UC, they will benefit from
adopting SIP.
SIP is an integral part of many UC applications:
• Instant messaging
• Unified messaging
• Audio, video, & web conferencing
• Mobile software applications
Strategic Networks Group
“
“SIP trunk services act as the glue to support multi-location VoIP, IM, web, or
IP videoconferencing applications…. SIP trunks…can provide part of the
hard savings needed to support a UC business case.
SIP supports Unified Communications (UC),
which gives businesses tangible advantages

11. And there’s one more rarely talked about benefit of the SIP market:
It’s a user’s market—
“the market for SIP trunking is wide open, with no single provider dominating the
landscape today,” according to Infonetics—
and providers are increasingly catering to user’s needs.

12. And it is cablecos that are drawing
attention for their niche services.
Even today, new providers are
entering the SIP market.
v

13. • Dedicated bandwidth for voice calls so that
voice and data traffic will no longer compete for
bandwidth
• Unlimited local calling
• Caller ID
• Inbound/outbound call blocking
• Calling name and number delivery
• Alternate routing
• A web portal for managing service features
• Flexible options to buy as few as six call paths
initially and then add more paths one at a time
When businesses purchase SIP services from
providers like TWCBC, they access additional benefits.
The TWCBC SIP product is delivered over its fiber-rich network, enabling TWCBC
to offer:

14. For more information on
Time Warner Cable Business Class
and its SIP trunking services, see
http://business.timewarnercable.com/services/voice/business-class-sip-
trunks/overview.html.
For more information on our
Partner Program
and benefits of selling for TWCBC as an Agent, see
http://Business.twc.com/partner