1. Work
pouring over pie charts, as they fatten their
wallets. As quality suffers, their numbers soar.
However, a refreshing breeze blows
In Creating Tequila
straight from the Jalisco highlands.
Don Pilar believes that the business
should not precede the art of tequila.
pulse
through his veins, igniting his passion
and flavoring his soul. His hands are
not soft, but willingly weathered by
a labor of love. His thirst for perfection
is unquenchable and his attention to
detail is unmatched.
Don Pilar sees every single batch as
a celebration of life.
DonPilarIsReal.com

2. The Real �
Frat boys or body shots.
Skill
A floodgate of memories, all blurred at
the edges. You picture the shot glass,
the lime and salt. Hastily chugged to
avoiding those taste buds. Your throat
Of Savoring Tequila tightens at the flashbacks. This lasting
misconception has only disrespected
tequila’s very essence.
This can not be tolerated.
Our tequila should be treasured.
Inhale the subtle notes of citrus and
wood. Let the flavor of roasted nuts
and buttery agave tickle your tongue.
Close your eyes and savor the
lingering after-taste of warmth and
spices. Don Pilar is a slow seduction
of the senses.
DonPilarIsReal.com

3. The Real �
All an illusion.
Jalisco
Mexico is more than oversized burritos,
desert heat or dirty cities. There is also
much confusion about the Mexican
Is Beyond Tequila people. The captivating people in the
highlands of Jalisco, Mexico are hardly
ever known by outsiders.
Turn your head around.
The passionate people of Jalisco
pride themselves in their work, family
and celebrations. They cherish those
times they can reflect on their lives
with the ones they love. Drinking not
to forget but to savor every moment.
Don Pilar enhances the memories
and flavors the present.
DonPilarIsReal.com

4. The Real
Experience
Of Don Pilar Tequila
� and Don Pilar Adventure
A Jalisco
Pop-up stores would appear throughout major cities, after the launch
of our print campaign. These stores would allow people to not only
taste Don Pilar but to have a full sensory experience. They would be
as if they were instantly transported to the Jalisco countryside. There
would be a false window looking out onto a realistic view of the agave
fields. The aromas, textures, design elements, music
and ambient lighting would all work together to
give people and authentic Don Pilar experience.
DonPilarIsReal.com

5. Let’s face it,
that mug that gazes back
when you look in the
mirror has less to do with choice
and more to do with the cards
your genes decided to hand over to
you. It’s just one big jigsaw
puzzle of eyes, nose, mouth
and (in most cases) two
eyebrows. You didn’t pick
it, it picked you. But what if
you could hand pick every
little feature, and tell the world
who you really are.
Like a fingerprint, your customized Cube will be yours, and yours
alone. With 20 interior lighting options, you can choose if mellow
yellow meshes with your aura, or if bubblegum pink is more your
flavor. You can own your inner quirk
with a shag rug dash topper or indulge
your no-nonsense, everything in it’s
place attitude with a utility pouch.
Whatever’s within, the Cube
will help you unleash it.
It’s all you.

6. Dad’s strong brow,
mom’s mile long lashes, and
grandpa’s infamous schnoz.
Those signature traits come
together in sequence, like that of
a rubik’s cube, predetermining
every square inch of your mug.
Their eyes, their mouth, their
ears, all theirs. You’re more
than a patchwork quilt of
your family’s features, but
a colorful blend of your
own unique experiences and
ideals. Shouldn’t it be up to you
which features define you?
Instead of letting the world tell you who you are, you can handpick the
traits that are undeniably you. The portable navigation shows you’re
anything but lost, while the Cube’s asymmetric window
declares you’re anything but
ordinary. At last, your inner
self will shine on and on
and on.
It’s all you.

7. Everyday you face the world;
you are constantly defined by a
mish-mash of features handed to
you like the random whim of the
Lotto balls. A sequence of
numbers, all adding up to
(if you’re lucky) a sum
total of who you are. But
what if that figure seems
a bit off? Imagine being
able to pick and choose that
winning combination- the one that
makes you want to shout, “This is
who I really am, and I’m most
definitely a winner!”
The Cube gives you the power to determine how
the world sees you- the real you. From interior
trim, to door handle bungees, you can select the
color combo that best represents you.
Throw in a rear roof spoiler for the sporty, or
chrome accents if you’re iced out cool. No longer will
your defining features
be left to chance, for the
Cube is the vehicle of
your self-expression.
It’s all you.