Theatrical One-Sheet                                                M I K E              R O E                            ...
Theatrical One-Sheet                                                    M I K E      R O E                                ...
Theatrical One-Sheet                                                  M I K E          R O E                              ...
HBO Special One-Sheet                                              M I K E          R O E                                 ...
Theatrical Ad                                                       M I K E                    R O E                      ...
Interactive Gaming Ads   M I K E      R O E                          c o p y w r i t e r
THERE’SSTRENGTH IN  NUMBERSAt Notre Dame,we tackle the mostenduring questionsand di cult challenges. Fighting for what we ...
Theatrical One-Sheet                                                 M I K E           R O E                              ...
Professional Bull Rider Packaging                                              M I K E                          R O E     ...
Is Greece’s           financial crisis          all Greek to you?  Bloomberg’s Matthew  Lynn explains Greece,  the Euro and...
Disney Princess Packaging                                                   M I K E                          R O E        ...
Shrek Packaging                                                             M I K E              R O E                    ...
(continued from front flap)                                                                                               ...
IN UNCERTAIN                                                                                                              ...
Midnight Road Warriors Packaging                                            M I K E                       R O E           ...
Websites                           M I K E            R O E                                    c o p y w r i t e r  www.md...
Engineers make the world a better place to live. The College of Engineering at the University of Notre Dame makes for a be...
How Lehman went for broke…  and succeeded.           From Vanity Fair’s VICKY WARD.                                       ...
A law school is more than what it teaches.At the University of Notre Dame Law School, our academic program stresses both l...
Simpsons Packaging   M I K E      R O E                      c o p y w r i t e r
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
Mike Roe, Copywriter - Portfolio
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Mike Roe, Copywriter - Portfolio

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For more than a decade, professional, freelance copywriter and SEO specialist Mike Roe has provided advertising copywriting to graphic design and advertising agencies in Los Angeles and Indianapolis, as well as to motion picture studios, interactive gaming publishers, toy manufacturers, plastic surgeons, dermatologists, heart surgeons, luxury cosmeceutical companies, insurance agencies, upscale apparel retailers, wineries and Las Vegas casinos.

Although the freelance copywriter specializes in taglines, he's also written copy and provided concepts and copy for the Web, TV and radio spots, theatrical trailers, consumer and trade ads, packaging, billboards, sell sheets, brochures, hang-tags, corporate bios, directory profiles, blogs, newsletters and press releases. Since 2006, Mike has authored Web sites and blogs for clients in 16 states. In 2007 alone, he authored over 500 pages of original Web content. In 2008, he was one of 20 SEO copywriters selected by Atlantic Publishing to provide a case study for their book "The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale."

Mike Roe - All Copywriters Are Not Creative Equals.

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  • Mike Roe, Copywriter - Portfolio

    1. 1. Theatrical One-Sheet M I K E R O E c o p y w r i t e r 102 DALMATIANS FINISH TAGLINE This Season... Cruella’s Pulling Out All The Spots. ALTERNATE TAGLINES Meet a Woman Who Likes It Ruff. When It Comes To Fashion, She’s Got a 102 Track Mind. She’s Back and Dressed to the Canines and Fives. She Fought the Paw and the Paw Won. The Original Fashion Dictator Is Back, and She’s Ready to Take Her Bow… wow.
    2. 2. Theatrical One-Sheet M I K E R O E c o p y w r i t e r JOE DIRT FINISH TAGLINE He Came. He Cleaned. He Conquered. ALTERNATE TAGLINES He’s a Regular Guy… In an Unleaded World. The Time’s They Aren’t A Changin’! Born and Inbred In America. Change With the Times? He’ll Have to Mullet Over First. Meet a Man Who’s Life Is Permanently Stuck In Trailer Park. Top of the World. King of the Hill. A-hole Number One.
    3. 3. Theatrical One-Sheet M I K E R O E c o p y w r i t e r BOAT TRIP FINISH TAGLINE Singles Cruise. Double Trouble. ALTERNATE TAGLINES An Ocean Excursion Wasn’t Exactly the Kind of “Outing” He Was Expecting. With Thousands of Swinging Singles, It’s Hard Keeping Everyone Straight. Since Getting On, All Anyone Can Think About Is Getting Off. When He Sees Something He Wants, He Fakes It. This Singles Cruise Has Him Swinging the Blues.
    4. 4. HBO Special One-Sheet M I K E R O E c o p y w r i t e r THE BEGINNING FINISH TAGLINE A Comedy Special For The Ages. ALTERNATE TAGLINES The Ultimate One Night Stand-Up Routine. The Comedy Special They’ll Be Talking About For DeGenerations to Come.
    5. 5. Theatrical Ad M I K E R O E c o p y w r i t e r DROWNING MONA FINISH TAGLINE A Hysterical Comedy That’s All About Taking Out The Trash. ALTERNATE TAGLINES A Black Comedy About White Trash. No One In Verplanck Wanted To See Mona Dead… They Just Wanted To See Her Die. Friends In No Places. Death Finds Everyone Eventually. Of Course, When You Drive a Yugo, It Doesn’t Have To Look Very Hard. A Murder Mystery That’s Not About Catching the Criminal, Just Thanking Him. The Murder of Mona Dearly Has Everyone Asking Why… They Didn’t Think of It First.
    6. 6. Interactive Gaming Ads M I K E R O E c o p y w r i t e r
    7. 7. THERE’SSTRENGTH IN NUMBERSAt Notre Dame,we tackle the mostenduring questionsand di cult challenges. Fighting for what we believe in—regardless of the size of ouropponent and despite whether or not anyone believes we can be victorious—is what we’vealways done, are doing, and will always do. With your support, we can do even more in nding innovative solutions to global health issues, human rights concerns, and more.JOIN THE FIGHT. VISIT FIGHTINGFOR.ND.EDU.WHAT WOULD YOU FIGHT FOR?
    8. 8. Theatrical One-Sheet M I K E R O E c o p y w r i t e r SANTA CLAUSE 2 FINISH TAGLINE Get Ready For Some Reindeer Games. ALTERNATE TAGLINES It’s Hard to Save Face, When It Just Broke Your Fall. The Christmas Lights Are On, But Nobody’s Home. This Holiday Season, Have Your Fruitcake and Eat It Too. Fly the Furry Skies. North Pole… We Have a Problem. ‘Twas the Night Before Christmas… Nothing Like Waiting to the Last Minute.
    9. 9. Professional Bull Rider Packaging M I K E R O E c o p y w r i t e r INSIDE FLAP COPY Headline: The Pride, The Pain, The Gold Buckle. Feature Copy: Dead meat or red meat? It’s your choice in cowboy or bull mode, where you’ll soon discover what life on the other side of the fence is like. Man vs. Beast – just you, an angry bull and an arena of innocent bystanders. BACK OF BOX COPY Headline: And You Thought Only Kids Ate Dirt! The only sport where numbers are worn to make it easier to identify the body, is now the only interactive game exclusively endorsed by Professional Bull Riders, Inc. Designed by those who ride, for those who want to, it’s also the only game that’s got it all, y’all – the official rules, scoring, events, bulls, seasons and cowboys. Bullet Copy: Ten Reasons To Cowboy Up! • Play as the bull or pray as the cowboy • It’s falling or mauling in 2-player head-to-head play – including cowboy vs. bull
    10. 10. Is Greece’s financial crisis all Greek to you? Bloomberg’s Matthew Lynn explains Greece, the Euro and the sovereign debt crisis.Available wherever books and ebooks are sold.Wiley and the Wiley logo are registered trademarks of John Wiley & Sons, Inc.
    11. 11. Disney Princess Packaging M I K E R O E c o p y w r i t e r FRONT OF BOX COPY Headline: Create a Gown, Pick Out a Crown and Live the Princess Dream! BACK OF BOX COPY Headline: Appear On Screen as the Princess of Your Dreams! Every little girl’s dream becomes any girl’s larger-than-life reality in the all-new Disney Princess Magical Dress-Up, where girls can appear on screen as the Princess of their dreams! With Ariel, Belle or Jasmine as their Princess guide, girls get to make their own My Virtual Model™ princess by selecting from several different hair styles and skin tones – they can even import a photo of their own face! Then magically mix and match hundreds of gown styles, sleeve accessories and jewelry to create a unique Princess look. Once becoming the Princess of their dreams, girls can explore even more enchanted worlds where additional accessories are waiting to be discovered! Inset Copy: Princess Guide Let Jasmine, Ariel or Belle be your personal guide on a royal adventure! Princess Mirror Use a favorite photo to create a 3D model of yourself with My Virtual Model™ – a cool new technology! Secret Tower Design millions of princess looks using gowns, accessories, jewelry – even different hairstyles! The Garden of Dreams Explore magical worlds – like Ariel’s Undersea Hideaway – and collect new jewelry and dresses. Star of the Story Create a princess story book – with you as the star – and share it with family and friends!
    12. 12. Shrek Packaging M I K E R O E c o p y w r i t e r BACK OF BOX COPY Headline: You Loved The Movie… Now Play The Adventure! The greatest fairy tale never told comes to life in an ogre-the-top, action-packed adventure to rid Shrek’s home-sweet-swamp of those pesky little fairy tale characters. Get ready – it’s going to be a knock- down, drag-out, fairy tale journey of twists and turns, flips and throws, with all the zany fun you’ve come to expect from the not-so- lean, green fighting machine. Features Copy: • Over 20 extra-ogre-nary missionsR•TYPES Packaging BACKLINER COPY Headline: Wanted: Multi-Dimensional Fighter Pilots R You R-TYPE of Fighter? Do you enjoy fiendishly frantic gameplay? In this challenging opportunity, you’ll be taking on 2 classic arcade shooters, R-TYPE and R-TYPE II. The successful candidate will go up against gigantic bosses, destroy strange alien creatures, and in general, commit mayhem on a daily basis. Must relocate to strange worlds across 14 action-packed stages. No experience necessary. For the retro gaming experience of a lifetime, inquire within. AN EQUAL OPPORTUNITY DESTROYER.
    13. 13. (continued from front flap) $27.95 USA / $33.95 CAN TRUPPWall Street had hoped to make a killing off ofindividual investors like Phil Trupp. Unfortunately Praise for RUTHLESSfor them, Phil refused to lie down and die. Ruthlessis a compelling true story of life-altering struggleand redemption. It’s also one of the first booksto speak up on behalf of victims of the financial “Take it, Phil. It’s free money.” RU T HLE S S “In a period when investors have been betrayed by both the financial industrymeltdown, and a timely guide for any investor and the regulators charged to protect them, Phil Trupp has distinguished That’s what author Phil Trupp’s trusted financialhoping to learn how to fight back against the himself. I commend Phil for his dogged persistence in exposing the massive advisor said when he recommended auction-criminal subculture of Wall Street. rate securities (ARS). The advisor went on to fraud encompassing the auction-rate securities market. Phil Trupp as David emphatically state that ARS were, “Completely PHIL TRUPP is a slays the financial industry’s Goliath in his fabulous work Ruthless. As a long safe. Completely liquid. Just another form of veteran investigative standing Wall Street veteran who treasures truth, transparency, and integrity, cash.” What he failed to disclose to his client was journalist, and the I salute Phil Trupp and Ruthless for providing an abundance of these badly that the financial market was in serious trouble author of many and banks had ordered brokers to move ARS off books, including Sea needed virtues.” their balance sheets and into investor portfolios as of Dreamers: Travels —L ARRY D OYLE , Fox News financial commentator and creator with Famous Ocean HOW ENRAGED INVESTORS RECLAIMED quickly as possible. Soon, Phil would learn that of the Sense on Cents Web site 87% of the auctions had failed, and that $336 Explorers and Tracking billion had been lost. Or was it stolen? And if so, Treasure: Romance T H E I R I N V E S T M E N T S A N D B E AT WA L L S T R E E T could he prove it? & Fortune Beneath “Given recent scandals, Ruthless by Phil Trupp is a must-read. Trupp explores RU T HLE S Sthe Sea and How to Find It! He is also a regular the criminal subculture of Wall Street in a candid manner. He is a straight Ruthless: How Enraged Investors Reclaimed Theircommentator for New York Times Dealbook and shooter and tells it like it is.” Investments and Beat Wall Street documents theNew York Magazine Online, as well as a weekly dramatic, all-too-true story of Phil Trupp’s travelscontributor to www.auctionratepreferreds.org, the —B RUCE F REEMAN , The Small Business Professor ® and from Washington to Wall Street and around theInternet’s top site on auction-rate securities (ARS). coauthor of Birthing the Elephant World Wide Web as he asks and gets answers toTrupp was assistant bureau chief of Fairchild the questions he and hundreds of thousands ofPublications/ABC CapCities, where he coveredthe White House, Pentagon, Supreme Court, PHIL TRUPP investors just like him had, including:Treasury, NASA, and the Federal Reserve, and, Referred to as a “financial roach motel” (investors get in, but they can’t get out), • How does a 20-year-old market suddenlytoday, lectures on “The Future of Journalism” at there had never been anything like it in Wall Street’s checkered history—$336 collapse?American and Georgetown Universities. billion in auction-rate securities were suddenly worthless. Hundreds of thousands • Was the failure scripted? of investors—from corporate giants like 3M and Texas Instruments, to reporters • What, if anything, could an ARS investor do with the Wall Street Journal, to small investors—lost everything. Phil Trupp was to get his or her money back? Jacket Illustration: Rampaging Wolves Attacking, one of those investors. He was determined to fight back, and that’s what he did.illustration from The Hobbit, by J.R.R Tolkien (1892-1973), Ruthless shows you how he took on Wall Street and took back what was his, and Ruthless is also a story about taking action, ofedition published 1976 (engraving) by Mikhail Belomlinsky how the mobilization of a network of focused, (Contemporary Artist) how you might do the same. Private Collection/ The Bridgeman Art Library angry, and financially literate bloggers put enough pressure on state regulators to ensure that justice Author Photo: John Trupp / Metro Graphics would ultimately prevail. And it did. Today, Phil’s original investment has been returned, and almost $200 billion has been refunded to other investors who fell prey to the biggest scheme ever devised by Wall Street to rob Main Street. (continued on back flap)
    14. 14. IN UNCERTAIN Nnindye, Uganda. Photo by Matt Cashore/University of Notre Dame Notre Dame student Katie Rose helps collect water for a family nearTIMES, ONETHING ISCERTAIN …THE FIGHTINGIRISH SPIRIT.Congratulations to the University of Notre Damefor raising $2 billion.On June 30, 2011, Notre Dame became the rst university without thepowerful gift-giving attraction of a medical school to surpass $2 billion ina traditional seven-year capital campaign. e Spirit of Notre Dame campaignraised $2.014 billion—exceeding its original goal of $1.5 billion. It is the largestfundraising e ort in the history of Catholic higher education, with over120,000 individuals and organizationscontributing to the campaign. “This landmark accomplishment is aFunds from the Spirit campaign will help result of the belief of alumni, parents,expand the University’s state-of-the-art research and friends in our mission to be a forceand educational facilities, create professorships for good in the world.”that will continue to attract exceptional faculty —Rev. John I. Jenkins, C.S.C.members from a variety of elds, provide even more generous nancial President of the University of Notre Dameaid packages to an increasingly diverse student body, and extend Notre Dame’sglobal outreach.Grenzebach Glier and Associates celebrates the University’s successand is honored to serve as its counsel.Please call Mary Sorrentino at 312.372.4040 to discuss your goals, or visitwww.GrenzebachGlier.com/50.
    15. 15. Midnight Road Warriors Packaging M I K E R O E c o p y w r i t e r INSIDE FLAP COPY Headline: No Cops… No Cop-Outs! After midnight, men and their extreme driving machines meet to compete in a street race with one goal… winning. They are called ‘Road Warriors’, and their race is not for the faint of heart. The rules of the road do not apply. No cops and no cop-outs. The best drivers in the world and the fastest cars ever created. It’s RMP in the A.M., and you’re about to find out if you’ve got what it takes to be crowned King of the Road. BACK OF BOX COPY Headline: Life… and Death… In the Fast Lane. Think you own the road? 16 other Road Warriors think otherwise. Welcome to a high-stakes, high-speed world where the open road never closes. Through darkened city streets and across the countryside, over narrow bridges and through snaking tunnels, you’ll not only face stiff competition in a night-time setting, but you’ll also have to contend with blinding headlights and impaired visibility. No air bags. No head restraints – just a gas-guzzling, rubber-burning ride on the wild side, where everyone speeds, but only one will win.
    16. 16. Websites M I K E R O E c o p y w r i t e r www.mdgla.com www.malibushirts.com www.myamericanheritagehome.com www.diversified-insurance.com
    17. 17. Engineers make the world a better place to live. The College of Engineering at the University of Notre Dame makes for a better place to work. !"#$"%%&$"#()*+,-./01$-$0"123445 42 Since 1873 when Notre Dame became the first Catholic university in the country to have a school of engineering, we have viewed engineering’s mission of making the world a better place in which to live as complementary to the University’s mission of creating a sense of human solidarity and concern for the common good. Today, Notre Dame’s College of Engineering is a distinctively Catholic research institution focusing on four specific areas of research — energy, national security, the environment, and bioengineering. Our state-of-the-art facilities, cutting- edge research, and next-generation technologies, along with our diverse student body and internationally-known faculty, continually demonstrate how one’s faith advances one’s work, and how one’s work enhances one’s faith. Notre Dame invites academically gifted applicants supportive of and dedicated to enhancing its mission as a Catholic research university, particularly women, members of historically underrepresented groups, and others who will enhance the diversity of its faculty. To view open positions, please visit nd.edu/~engineer/ about/employment.html. If we are not currently hiring in your particular field of expertise, or you are not yet on the job market, we welcome hearing about you and your work. You will find further information about employment at Notre Dame at nd.edu/~amsors/ ORS.pdf. Please contact us at nd.edu/~amsors/inforequest.htm so that we can consider you when there is a faculty opening in your field. Apply today. Make the world a better place to live tomorrow.
    18. 18. How Lehman went for broke… and succeeded. From Vanity Fair’s VICKY WARD. How Lehman played “… unspools the saga of Lehman… with fire, and everyone seething greed got burned. and jealousies–the From Vanity Fair’s VICKY WARD. stuff that makes novels come alive.” –KEN AULETTA, author of Googled: The End of the “We feel the World as We Know It seething greed and jealousies– the stuff that makes novels come alive.” –KEN AULETTA, author of Googled: The End of theAvailable wherever books are sold. World as We Know It Available wherever books are sold.
    19. 19. A law school is more than what it teaches.At the University of Notre Dame Law School, our academic program stresses both legaltheory and practical skills training. at’s what we teach. What students quickly learn,though, is that one of the Law School’s greatest strengths is the community we foster.From our law students, faculty, and sta to our Career Development O ce and themore than 8,000 alumni and supporters of the Notre Dame Law Association, there’sa culture here unlike anywhere else, one in which students are greeted warmly, treatedcollegially, challenged intellectually, and encouraged personally and professionally toserve each other and the common good.Where you graduate from is important.What you graduate into is just as important.law.nd.edu
    20. 20. Simpsons Packaging M I K E R O E c o p y w r i t e r

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