A workshop we developed on digital leadership for HR professionals. What is digital leadership? How can you develop digital leadership? Who is already doing this well?

1. @BrightCultures
Digital LeadershipEnhancing capability, engagement and
performance

2. @BrightCultures
Hello!
• 15 years combined experience of digital
consultancy
• Directors at BrightCultures and Associates at
NixonMcInnes
• Specialists in Financial Services
• Wide experience of social media strategy design
and implementation
• Focus on people, leadership and culture
• Facilitative approach, using art of hosting
techniques
• Bloggers, published writers, speakers

3. @BrightCultures
What’s your leadership challenge?

4. @BrightCultures
Some of the organisations we’ve worked with

5. @BrightCultures
Today
• Leadership today
• A model for a new approach
• Making this real
• What gets in the way
• Getting started

6. @BrightCultures
V
U
C
A
olatile
ncertain
omplex
mbiguous

7. @BrightCultures
Adaptive firms
“Adaptive firms can adjust and
learn better, faster, and more
economically than their peers,
giving them an “adaptive
advantage.”
(Reeves, M. & Love, C., 2012)

8. @BrightCultures
Leaders vs. leadership

9. @BrightCultures
A model for a new approach
Credit: @jennilloyd
http://www.thepurposelab.uk/

10. @BrightCultures
Hero vs. host
“Leaders-as-hosts know that people willingly support those things they’ve
played a part in creating — that you can’t expect people to ‘buy-in’ to
plans and projects developed elsewhere.
Leaders-as-hosts invest in meaningful conversations among people from
many parts of the system as the most productive way to engender new
insights and possibilities for action.
They trust that people are willing to contribute, and that most people
yearn to find meaning and possibility in their lives and work. And these
leaders know that hosting others is the only way to get complex,
intractable problems solved.”
(Wheatley, M. and Frieze, D. 2010)

11. @BrightCultures
Activity: Round 1
What is the role and
the qualities of
leadership in a VUCA
World?

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Characteristics
• Lead from the edge
• Conversations rather than instructions
• Shared values and beliefs
• Honesty and a desire for the common
good rather than self-interest, secrecy
and spin

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Activity: Round 2
What could you do
to make these
behaviours the
norm?

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Who’s doing this well?

15. @BrightCultures
Orbit Housing - Participation
http://www.nixonmcinnes.co.uk/wp-content/uploads/2013/11/White-
paper-Designing-a-social-digital-business-Orbits-story.pdf

16. @BrightCultures
HSBC - Listening & empowering

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Metro Bank - Connection

18. @BrightCultures
Embracing failure
http://www.inc.com/magazine/201311/leigh-buchanan/
nixonmcinnes-innovation-by-celebrating-mistakes.html

19. @BrightCultures
Breaking habits

20. @BrightCultures
How Do Something Different works
Each participant
(Do-er) completes
online diagnostics to
establish personal
competencies,
behaviours and habits
Small tasks (Do’s)
are sent by text and
email tailored to the
individual and the
Institute’s
programme goals
Online diagnostics
at the end of the
programme
measure change
for the individual
and the Institute
Do-ers can post
their feedback in
their Do Zone and
share experiences
with other Do-ers on
their programme

21. @BrightCultures
What kind of results do we get?
These were just some of the shifts recorded in Post-Do analysis for
an Agility programme with a global FMCG manufacturer:
Level of confidence
To what extent do you look for new ways of doing things?
How often to you look for new people to collaborate with?
Invite Others Give Honest Feedback
Make Effort To Fully Understand About Other Roles
28.4%
6.1%
7.7%
13.2%
11.7%

22. @BrightCultures
Activity: Round 3
What gets in the
way?

23. @BrightCultures
Problems
“Without credible
communication, and a lot of it,
the hearts and minds of the
troops are never captured”
(Kotter, 1995)

24. @BrightCultures
Emotional intelligence

25. @BrightCultures
Mindfulness

26. @BrightCultures
Next steps
What’s your best next step?
Do you need any help?

27. @BrightCultures
@daniellesheerin / danielle@brightcultures.com
@cazyetman / caz@brightcultures.com
Thanks!