3. Vitality is insurance that rewards
you for being healthy.
HELPING YOU TO LIVE LIFE WELL
VITALITY EXPLAINED VITALITY 101 GET STARTED
It gives you something back,
even if you don’t claim.
4. We’ve worked with doctors, scientists and
academics to effectively help people in their
quest to get healthier.
VITALITY EXPLAINED VITALITY 101 GET STARTED
5. We’ve worked with doctors, scientists and
academics to effectively help people in their
quest to get healthier.
VITALITY EXPLAINED VITALITY 101 GET STARTED
6. VITALITY 101 GET STARTED
THE HEALTHIER YOU ARE,
THE LESS LIKELY YOU ARE TO BECOME ILL
THE HEALTHIER YOU ARE,
THE LESS LIKELY YOU ARE TO BECOME ILL
We’ve worked with doctors, scientists and
academics to effectively help people in their
quest to get healthier.
VITALITY EXPLAINED
7. We’ve worked with doctors, scientists and
academics to effectively help people in their
quest to get healthier.
FRANK’S STORY
Frank’s cancer was detected during
a routine Vitality Healthcheck.
Watch Frank tell his story.
VITALITY 101 GET STARTEDVITALITY EXPLAINED
9. Vitality works in three easy steps
VITALITY EXPLAINED GET STARTEDVITALITY 101
CLICK ON A SECTION
TO FIND OUT MORE
CLICK ON A SECTION
TO FIND OUT MORE
3 STEPS TO
10. Vitality works in three easy steps
VITALITY EXPLAINED GET STARTEDVITALITY 101
CLICK ON A SECTION
TO FIND OUT MORE
CLICK ON A SECTION
TO FIND OUT MORE
3 STEPS TO
11. Vitality works in three easy steps
VITALITY EXPLAINED GET STARTEDVITALITY 101
1. UNDERSTANDING YOUR HEALTH
Find out just how healthy you are. The Member
Zone has all the tools you need to do this.
Login to the Member Zone to access the quick,
free online Health Review to get you started.
This will give you your ‘Vitality Age’ and highlight
areas that you can improve.
MEMBER ZONE
Your online one-stop-shop to
accessing all that Vitality has to
offer.
Your login details are sent with your
policy welcome pack.
12. Vitality works in three easy steps
VITALITY EXPLAINED GET STARTEDVITALITY 101
2. GETTING HEALTHIER
Once you’ve pinpointed the areas that you’d like
to improve, Vitality gives you many ways to get
active with our partner companies.
We give you points when you do healthy things.
These count towards your Vitality Status. You start
at Bronze and work your way up through Silver,
Gold and Platinum.
WHERE VITALITY CAN HELP
• Running
• Monitoring exercise
• Stop smoking
• Relaxing spa breaks
It’s easy to reach Silver status
Points needed for
a single policy
13. Vitality works in three easy steps
2. GETTING HEALTHIER
Once you’ve pinpointed the areas that you’d like
to improve, Vitality gives you many ways to get
active with it’s partner companies.
We give you points when you do healthy things.
These count towards your Vitality status. You start
at Bronze and work your way up through Silver,
Gold and Platinum.
WHERE VITALITY CAN HELP
• Running
• Monitoring exercise
• Stop smoking
• Relaxing spa breaks
VITALITY EXPLAINED GET STARTEDVITALITY 101
Online Health Review 100 POINTS
FREE
Non-smokers declaration 300 POINTS
and test
As part of the Vitality Healthcheck
Vitality Healthcheck 480 POINTS*
£15 with roadtohealth
* Score in the healthy range for 4 of the key measurements
IT’S EASY TO BUILD YOUR VITALITY
STATUS
In fact you could reach Silver status in just a week by
taking part in the following activities:
This is
where
everyone
starts
14. Vitality works in three easy steps
VITALITY EXPLAINED GET STARTEDVITALITY 101
3. MOTIVATING REWARDS
Healthy living can be expensive, so we give you
access to discounts and rewards on healthy
things to make it easier.
You could also save on your plan premiums.
The higher your Vitality Status, the better the
rewards available.
CLICK HERE TO FIND OUT MORE ABOUT THE DISCOUNTS AND RE
15. Vitality works in three easy steps
VITALITYLIFE GET STARTEDVITALITY 101
+ Vitality Optimiser and Vitality Plus
By upgrading to Vitality Optimiser or Vitality Plus, you can get access to even more great discounts and cashback,
helping you to get even more out of life.*
You can get cinema tickets, discounts on travel, cashback on your shopping and more - you’ll be spoilt for choice.
CLICK HERE TO FIND OUT MORE ABOUT OUR DISCOUNTS AND REWARDS.
• To get Vitality Optimiser or Vitality Plus, there is a fee. Minimum monthly protection premiums and further terms and conditions apply. Visit
vitality.co.uk/life for details.
• Starbucks rewards are available from February 2015
17. Over 4.4 million members have enjoyed the
benefits of Vitality so far.
See what our members
think about Vitality
VITALITY EXPLAINED GET STARTEDVITALITY 101
18. We’re proud to have some sporting greats
championing our programme
INTRODUCING OUR VITALITY AMBASSADORS
VITALITY EXPLAINED GET STARTEDVITALITY 101
Jessica Ennis-Hill Jonny Wilkinson Sebastian Coe
19. We’re proud to have some sporting greats
championing our programme
INTRODUCING OUR VITALITY AMBASSADORS
VITALITY EXPLAINED GET STARTEDVITALITY 101
Jessica Ennis-Hill Jonny Wilkinson Sebastian Coe
“I think the Vitality programme is
absolutely brilliant – everything I
stand for is echoed in the values
of Vitality”
20. We’re proud to have some sporting greats
championing our programme
INTRODUCING OUR VITALITY AMBASSADORS
VITALITY EXPLAINED GET STARTEDVITALITY 101
Jessica Ennis-Hill Jonny Wilkinson Sebastian Coe
“I think it’s hugely
important that
everyone should have
the opportunity to live
well, live healthy and
be able to make the
most of their lives”
21. We’re proud to have some sporting greats
championing our programme
INTRODUCING OUR VITALITY AMBASSADORS
VITALITY EXPLAINED GET STARTEDVITALITY 101
Jessica Ennis-Hill Jonny Wilkinson Sebastian Coe
"I am a firm believer that
everyone can take small
steps today that will
dramatically improve their
wellbeing over the long-
term, regardless of their
current state of health.”