[Expert Panel] New Google Shopping Ads Strategies Uncovered
Rules of logo design
1. ?
HI! I’M THE BRANDING MONK AND I’M
HERE TO TELL YOU WHAT ARE THE
RULES OF LOGO DESIGNING
For affordable branding solutions visit- www.brandingmonk.com
2. You must know the details of the brand’s:-
goals
vision
work
mission
objective
Competitors
This will help you design your logo better in terms of
the feel you want the logo to give out
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DO YOUR RESEARCH
IS THE MOST IMPORTANT STEP TO LOGO DESIGNING
3. Sketching helps:
in the free flow of ideas
doesn’t compromise the end result
can be a source of future designs
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SKETCH AS MUCH AS YOU WANT
4. BRAND POSITIONING SHOULD BE CLEAR
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Brand positioning is the
distinct impression that
the company wants to
create in the customer's
mind.
The design of a logo is
based upon the image
that you want to create in
the market.
5. BALANCE IT OUT
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HEAVY COLOUR,
LARGE SIZE
BALANCED BY
MORE DENSITY,
VARIETY AND
COMPLEXITY
By balance we mean managing the
balance of visual weight.
The weight on both the eyes
should be equal
However, Be free to break the rule
if you think your design is an
exception.
6. USE COLOR CLEVERLY
Some brands are recognizable solely by their
distinct color.
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A particular color evokes a particular feeling.
Make sure to use the color appropriate to
the feeling you want to give out. For
example:
Red : energy, war, danger, strength, power,
determination as well as passion, desire,
and love.
Yellow: joy, happiness, intellect, and energy
Green: growth, harmony, freshness, fertility,
safety and money.
Blue: depth, stability, trust, loyalty, wisdom,
confidence, intelligence, faith, truth, and
heaven.
Freshness
Growth
7. TYPOGRAPHY MATTERS
Some brands are recognizable solely
by their distinct color.
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The type of font and size matters a lot.
(Retro, modern, royal, etc.)
Avoid using the most common font such as
Arial, Times New Roman, Comic Sans, etc. as
it does not look mature.
Make sure the font selected is readable
when scaled down and vice-versa.
Avoid using more than one font.
8. CAREFUL WITH THE EFFECTS
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Examples of Logos
gone wrong
Effects can do wonders to
your designs but be
careful with their use. The
effects may disturb your
design and might mess
with your simplicity and
the *Essentials of a logo*
