Your SlideShare is downloading. ×
0
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
State farmfinal915
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

State farmfinal915

327

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
327
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. www.brandnarrative.com Email me for 20 Colin Campbell social media tips colin@brandnarrative.com 1 Tuesday, September 21, 2010
  • 2. Today’s Agenda State Farm 09/17/10 2 Tuesday, September 21, 2010
  • 3. Today’s Agenda • How social media yields results State Farm 09/17/10 2 Tuesday, September 21, 2010
  • 4. Today’s Agenda • How social media yields results • A story in 6 Chapters: State Farm 09/17/10 2 Tuesday, September 21, 2010
  • 5. Today’s Agenda • How social media yields results • A story in 6 Chapters: About Us You and Social Media The Media Revolution How Stories Work The Consumer Dos and Don’ts State Farm 09/17/10 2 Tuesday, September 21, 2010
  • 6. Today’s Agenda • How social media yields results • A story in 6 Chapters: The most important secret in About Us You and Social Media social marketing The Media Revolution How Stories Work The Consumer Dos and Don’ts State Farm 09/17/10 2 Tuesday, September 21, 2010
  • 7. About Us State Farm 09/17/10 3 Tuesday, September 21, 2010
  • 8. Our Experience State Farm 09/17/10 4 Tuesday, September 21, 2010
  • 9. We are an Advertising Agency State Farm 09/17/10 5 Tuesday, September 21, 2010
  • 10. We are an Advertising Agency State Farm 09/17/10 5 Tuesday, September 21, 2010
  • 11. You and Social Media State Farm 09/17/10 6 Tuesday, September 21, 2010
  • 12. You and Social Media State Farm 09/17/10 6 Tuesday, September 21, 2010
  • 13. You and Social Media State Farm 09/17/10 6 Tuesday, September 21, 2010
  • 14. You and Social Media State Farm 09/17/10 6 Tuesday, September 21, 2010
  • 15. You and Social Media State Farm 09/17/10 6 Tuesday, September 21, 2010
  • 16. You and Social Media State Farm 09/17/10 7 Tuesday, September 21, 2010
  • 17. Great, Great Stories State Farm 09/17/10 8 Tuesday, September 21, 2010
  • 18. THE MEDIA REVOLUTION State Farm 09/17/10 9 Tuesday, September 21, 2010
  • 19. Epic Changes State Farm 09/17/10 10 Tuesday, September 21, 2010
  • 20. The Good Old Days State Farm 09/17/10 11 Tuesday, September 21, 2010
  • 21. This Happened... State Farm 09/17/10 12 Tuesday, September 21, 2010
  • 22. It’s Free State Farm 09/17/10 13 Tuesday, September 21, 2010
  • 23. Advertising has Changed State Farm 09/17/10 14 Tuesday, September 21, 2010
  • 24. Everyone is Media State Farm 09/17/10 15 Tuesday, September 21, 2010
  • 25. A Democracy of Content State Farm 09/17/10 16 Tuesday, September 21, 2010
  • 26. Access to This... State Farm 09/17/10 17 Tuesday, September 21, 2010
  • 27. Now it’s up to You State Farm 09/17/10 18 Tuesday, September 21, 2010
  • 28. One Problem... State Farm 09/17/10 19 Tuesday, September 21, 2010
  • 29. A Quick Film State Farm 09/17/10 20 Tuesday, September 21, 2010
  • 30. HOW STORIES WORK State Farm 09/17/10 21 Tuesday, September 21, 2010
  • 31. Stories Sell State Farm 09/17/10 22 Tuesday, September 21, 2010
  • 32. A Powerful PSA State Farm 09/17/10 23 Tuesday, September 21, 2010
  • 33. The Power of Archetypes State Farm 09/17/10 24 Tuesday, September 21, 2010
  • 34. Brands are Archetypes State Farm 09/17/10 25 Tuesday, September 21, 2010
  • 35. Brands are Archetypes State Farm 09/17/10 25 Tuesday, September 21, 2010
  • 36. Brands are Archetypes State Farm 09/17/10 25 Tuesday, September 21, 2010
  • 37. Brands are Archetypes State Farm 09/17/10 25 Tuesday, September 21, 2010
  • 38. A Film on Brand Archetypes State Farm 09/17/10 26 Tuesday, September 21, 2010
  • 39. State Farm? State Farm 09/17/10 27 Tuesday, September 21, 2010
  • 40. The most important secret in social marketing State Farm 09/17/10 28 Tuesday, September 21, 2010
  • 41. State Farm 09/17/10 28 Tuesday, September 21, 2010
  • 42. Know Who You Are State Farm 09/17/10 28 Tuesday, September 21, 2010
  • 43. THE CONSUMER State Farm 09/17/10 29 Tuesday, September 21, 2010
  • 44. Changing Consumers State Farm 09/17/10 30 Tuesday, September 21, 2010
  • 45. Changing Consumers • Power • Trust • Ego State Farm 09/17/10 30 Tuesday, September 21, 2010
  • 46. Power State Farm 09/17/10 31 Tuesday, September 21, 2010
  • 47. Trust State Farm 09/17/10 32 Tuesday, September 21, 2010
  • 48. Ego State Farm 09/17/10 33 Tuesday, September 21, 2010
  • 49. What to Do! Give Them What They Really Want State Farm 09/17/10 34 Tuesday, September 21, 2010
  • 50. What to Do! Embrace Authentic Emotions State Farm 09/17/10 35 Tuesday, September 21, 2010
  • 51. What to Do! Listen, Respond, Chat State Farm 09/17/10 36 Tuesday, September 21, 2010
  • 52. What to Do! Be Useful State Farm 09/17/10 37 Tuesday, September 21, 2010
  • 53. What to Do! Make Them the Star State Farm 09/17/10 38 Tuesday, September 21, 2010
  • 54. No-Nos State Farm 09/17/10 39 Tuesday, September 21, 2010
  • 55. No-Nos Don’t Make it About You State Farm 09/17/10 39 Tuesday, September 21, 2010
  • 56. No-Nos Don’t Make it About You Don’t Update Inconsistently State Farm 09/17/10 39 Tuesday, September 21, 2010
  • 57. No-Nos Don’t Make it About You Don’t Update Inconsistently Don’t Spout Corporate Jargon State Farm 09/17/10 39 Tuesday, September 21, 2010
  • 58. No-Nos Don’t Make it About You Don’t Update Inconsistently Don’t Spout Corporate Jargon Don’t Expect Instant Love State Farm 09/17/10 39 Tuesday, September 21, 2010
  • 59. No-Nos Don’t Make it About You Don’t Update Inconsistently Don’t Spout Corporate Jargon Don’t Expect Instant Love Don’t Be Boring State Farm 09/17/10 39 Tuesday, September 21, 2010
  • 60. CONCLUSIONS 09 State Farm 09/17/10 40 Tuesday, September 21, 2010
  • 61. CONCLUSIONS Create Stories 09 State Farm 09/17/10 40 Tuesday, September 21, 2010
  • 62. CONCLUSIONS Create Stories Share Yourself 09 State Farm 09/17/10 40 Tuesday, September 21, 2010
  • 63. CONCLUSIONS Create Stories Share Yourself Engage with People 09 State Farm 09/17/10 40 Tuesday, September 21, 2010
  • 64. CONCLUSIONS Create Stories Share Yourself Engage with People 09 Be a Community Member State Farm 09/17/10 40 Tuesday, September 21, 2010
  • 65. CONCLUSIONS Create Stories Share Yourself Engage with People 09 Be a Community Member Have Fun State Farm 09/17/10 40 Tuesday, September 21, 2010
  • 66. Thank You colin@brandnarrative.com 41 Tuesday, September 21, 2010

×