For 1World Financing on Angel List

1. 1World Online
Business Plan for Series A Financing
May 2013
Experts advise. People decide.

2. Putting 1World on the Map
2
Research Engine utilizing Social Networking
or Social Research Engine
Social Network
Professional Network
Hybrid & ID Network
Social Video Sharing
Social Audio Sharing
Social Photo Sharing
Social Q&A + Expert Network
Social Encyclopedia
Social Q & A
Social Microblogging
Social News
Social Instant Feedback
Content-rich Applications Social Networking

3. Company Description Video
3
Please click on picture below in “presentation mode”
Hyperlink to video: http://youtu.be/vCgcbaxbu2M

4. 1World Team
4
World Class/ Strong Track Record
• Technology & Content teams
• Multiple successful exits
• History of working together
• Backgrounds: Motorola /
Google, 4Home (>100% IRR exit),
2Wre ($475M exit), Amazon,
Epiphany ($325M exit), Scopus
Technology (IPO), IBM, BEA
• Universities & Research centers
• 6 Engineers in Sevastopol, Ukraine

5. Market Overview & Size
5
Market Research & Big Data
Research Market Size
$19.2B
market growth
2.9% annual
forecast
$22.2B in 2017
IBIS World, July 2012
Big Data Market Size
$5.1B
market growth
58% annual
forecast
$53B by 2016
Wikibon, Jan 2013
Online research tools
is the growth sector
in market research
Customer analytics
is where the spending
is occurring in Big Data

6. Relevant Markets
6
Online
Advertising
BIG
DATA
Market Study
Polls & Surveys
Member
Services
Market Size
$5.1B
Market Growth
58% annual
Forecast
$50B in 2017
WikiBon
Market Size
$6.8B
Market Growth
29.6% annual
Forecast
$25B by 2015
Markets & Markets
Market Size
$19.2B
Market Growth
2.9% annual
Forecast
$22.2B in 2017
IBIS World
Market Size
$25.2B
Market Growth
36% annual
Forecast
$80.2B in 2017
Zenith Optimedia

7. The Problem 1World Addresses
7
What Do People Really Think?
• No objective, popular polling service
• Poll choices are not supported by data
• Polls as a side feature on news websites
• Closed nature of industry researchers
• A fast and affordable tool is needed

8. The 1World Solution
8
Best Open Resource for Polls & Opinions
• We combine Polls + Experts + Data Points
• We help people to make informed decisions
• Chains-of-polls instead of boring surveys
• Dynamic Analytics Research Engine (DARE)
• Polls to generate traffic, Big Data to monetize

9. 1World Architecture
9
Polls & Chains
of Polls
SMART
PROFILES
Data Points
Opinions
Members
Experts
Citizens
BIG
DATA
Dynamic Analytics Research Engine (D.A.R.E.)

10. 1World Mobile App
10
Featured Polls Poll Details Expert Opinion
Available now on iPhone and Android…free download, try it out!

11. 1World Web UI
11
Featured Polls Poll Details Poll List
Visit us on the Web at 1WorldOnline.com

12. 1World Polls Calendar
Potpourri
Sunday
Sports
Saturday
Entertainment
Friday
Gadgets &
Gaming
Thursday
Health &
Lifestyle
Wednesday
Politics
Tuesday
Technology
Monday
12
Headline
news Headline
news
Headline
news Headline
news Headline
news Headline
news
Headline
news

13. Powered by 1World DARE Social Research Engine
The 1World Data Collection Model
13
Annual
Aggregation
Reports
Monthly
themes
Daily
polls
Daily polls per
Calendar of topics
(see next slide)
Seasonal or Unifying topics
covered by Chain of Polls
Collection of Data Points &
Expert Opinions for Partners
Custom
Market
Research
Reports
Daily feed of Polls
on Headline News
Monthly
Insight
Reports
1a
1b
3
2
4
5

14. 1World Signature Report
14
Joanna Rees
OWO Interactive
Stephan Pachikov
Evernote
YES NO
Mobile gambling will have all the
same appearance, features and
benefits as traditional online
gambling
Clearly, online gambling is illegal
for a reason. Bettors can play
casino games 24/7.
132211 178 44
Chain of Polls:
Recreation
7 out of 30
February 2013
Data points +97
+114
+81
+55
Data points

15. Syndicated Widget example
15

16. Bringing Traffic to Service
o Online & Social Marketing: Advertising, promos, social marketing
o Personalization: people’s preferences / topics of interest
o Emotional involvement: controversial polls, hot news etc.
o Interactivity: great experience; real-time results / trends
o Heat Map: participants can relate themselves to society
o Great Mobile experience: it's proven to be addictive
o Gamification scoring, online battles, teams of experts etc.
o Smart Crowdsourcing: motivation + moderation
o Depth and Intelligence high bar for quality
o References: social research segment is doing really well
Show of Hands, Thumb, LiveStar, Polar, Knotch, Swipp, GoPollGo etc. 16

17. Press about 1World Online
Silicon Valley start-up 1World aims for something completely different. Its new
app, launching at SXSW, helps users make up their minds about hot-button
topics of the day in news, politics and ethics (March 8, 2013)
1World aims to distinguish itself from the competition by providing expert
analysis supported by a fact-checking database in addition to the polls
themselves (March 1, 2013).
1World reflects perhaps the biggest trend to come .. this year: big data. From
the outset, it’s just a poll app, but one that culls expert opinions to weigh on both
sides of the question… It’s intriguing and I could see it being addictive to scroll
through how your vote matches up with others. (March 14, 2013)
Awesome crowdsourcing, polling app. (March 17, 2013)

18. 1World Business Model
o Sell monthly subscriptions to Marketing teams
of Technology companies
o Research + Big Data customer analytics
o Syndication widget (on partner’s site)
o $3K / $5K / $10K per month pricing (RMR)
o Direct and channel sales
o Model has been validated
o First Beta client signed up in Q1 2013
18

19. The Initial Target Customer
19
• Technology Sector – firms selling tech-related products or services
to end-users (consumers and/or business)
• Medium-to-Large sized firms, probably multi-national
• Innovative firms with a history of early adoption
• Sell to Marketing departments, tapping one of 3 budgets:
1. Research reports and research services
2. Web site traffic-generation and online marketing
3. Customer data analytics (“Marketing IT”)
• Due to multiple value props…targeting the CMO
We sell both Direct and through Interactive Agencies

20. 1World Market Research & Customer Analytics
Service…Price and Feature List
Feature Basic Enhanced Premium
Weekly Insight Reports
Monthly Market Reports
Analyst Time Every Month
Widget for Site Traffic
Real-time Poller (widget platform)
Advance Notice / input on
1World Polls coming up
Online access to database
Customer analytics tie-in, Big
Data psychographic layer
Research Time 1 hr/mo. 5 hrs/mo. 10 hrs/mo.
Monthly Subscription $3000 $5000 $10,000
Monthly Subscription (Beta) $1500 $2500 NA
20

21. IBM Partnership
21
• Inbound Invitation at SxSW show in Austin
• Became Approved Partner in March 2013
• Participating in partner events in Bay Area
• Introduction to IBM Venture Team
• Participation in WorkLight POC
Benefits
Relationships
• Access a to IBM software for dev / test / demo
• Marketing, promotion, events, Smart Camp
• System integration partner for joint projects
• Major Big Data player / Strategic fit

22. 1World Revenue Model
22
Social Research & Analytics services
• B2B Monetization Model
Services for corporate customers
Recurring monthly subscriptions
Syndicated Widgets for analytics
• Longer Term:
Lead Generation / Targeted ads
*Fin Model Assumptions are in the next slide
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Revenue
2013 2014 2015 2016

23. Seamless Duality of 1World Model
23
Members enjoy:
• Daily, engaging polls
• Expert opinions
• Fact-checked Data Points
• Ability to contribute
• Heat map: compare to others
• Trending graphs
• Social network ties
• Gamification & Scores
Tools
•Polls & Chains of Polls
•Dynamic Research Panel
•DARE Analytics Tools
• Standard and Custom
market reports
Partners gain:
• Insights on consumer opinions
• Identify key market trends early
• Perform fast and effective
consumer market researches
• Determine new markets to enter
• Constant “finger on the pulse”
of target market customers
• Correlation of data collected from
various related sectors

24. Intellectual Property
24
Protecting 1World Innovation (Patents)
• Comprehensive Assembled Polls (CAP)
Method and system to create and conduct polls and
surveys that present questions supported by
intelligent, informed opinions and generate high
quality, reliable and quantifiable results.
• Chain Of Polls (COP) based Research
A method for distributing surveys with multiple
questions and presenting them to the members of
the target audience in a form of chained polls and
collecting data over time.
• Dynamic Research Panel (DRP)
Method and system to extract representative
samples for social research from unstructured
popular poll results via multi-criteria selection.

25. The Competitive Landscape
Coverage & Quality
Openness
& Timeliness
Tools:
Better than Gallup & Others:
• More usable information
• Research immediacy
• Tie-in to customer data
Best Polling App Because:
• More reliable vote input
• Best content, fact-checked
• Best UI & App, more features

26. 1Differentiation
26
Unique Combination
• Polls + Expert Opinions + Data Points
• Informed choices  Quality of data
• Smart Crowdsourcing
• Dynamic Analytics Research Engine
• Chains-of-Polls via Social Research Engine
• Poll syndication technology & model
• Multi-language support

27. Sector Key Facts
27
Reached 50 million votes in Dec 2012
Raised $12M VC capital in Feb 2012
Ultra-popular “Immediate feedback” service, DFJ-
backed, over 1M members
1M+ app downloads
Closed another $2M in equity April 2013
Pinterest hirequisition in March 2013
Acquired by Yahoo in May 2013

28. Traction Q1-Q2 2013
o SxSW: product launched at South by South West show in Austin
o B2B : strong list of potential prospects; model has been validated
o Sales: closed first Beta customer in Q1 2013, more being worked on
o IBM Partnership established in March 2013; working on joint PoC
o PR: coverage in USA Today, Social Media Monthly, Shelly Palmer TV
o SVOD: 1World is official poller of Silicon Valley Open Doors
o Verticalize: 1World is participating in this show and launching B2B
o Poller Widget: available now; launching first 5 friendly partners in May
28

29. Financing Status
29
Seeking A Round capital
• Raising Series A round of $1.5M
• First Closing: $1M conversion of C-Notes
• Second Closing: $500K direct investment
• $3.9M pre-money valuation
• First Closing Date: April 28, 2013
• Second Closing in June
• Previous $50K Seed I round closed in 2011

30. Historical Results for 1World Online
30
1World Online, Inc.
Balance Sheet
As of April 1, 2013
ASSETS
Current Assets
Bank Accounts
WFB-Checking -32,578.81
WFB-Money Market 580,613.03
Total Bank Accounts $548,034.22
Accounts Receivable
1110 Accounts Receivable 100,000.00
Total Accounts Receivable $100,000.00
Other current assets
1210 Interest Receivable -516.51
1415 Prepaid Insurance 8,889.52
Total Other current assets $8,373.01
Total Current Assets $656,407.23
TOTAL ASSETS $656,407.23
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Accounts Payable
2100 Accounts Payable 37,728.86
Total Accounts Payable $37,728.86
Credit Cards
WFB AF CC 3,030.00
WFB AF2 MASTER CARD -10,000.00
WFB BK MASTER CARD -6,500.00
WFB KK MASTER CARD -3,500.00
Total Credit Cards $ -16,970.00
Other Current Liabilities
2150 Sales & Use Tax Payable 97.02
2300 Payroll Clearing -2,458.30
2570 Notes Payable, Current 875,000.00
Total Other Current Liabilities $872,638.72
Total Current Liabilities $893,397.58
Total Liabilities $893,397.58
Equity
3010 Common Stock 0.00
3100 Preferred Stock 0.28
3500 Additional Paid In Capital 49,924.72
3900 Retained Earnings -93,838.95
Opening Balance Equity 103.00
Net Income -193,179.40
Total Equity $ -236,990.35
TOTAL LIABILITIES AND EQUITY $656,407.23

31. Pro Forma Forecasts
31
Available Upon Request

32. Potential M&A Targets
o Market Research Companies
• Nielsen, Gallup, Gartner, IPSOS, Forrester, etc.
o Large consumer-facing Online services
• Yahoo, Amazon, LinkedIn, Google, Facebook, etc.
o Big Data players
• IBM, Splunk etc.
o Content players
• CNN, WSJ, CBS, MSNBC, Quora, etc.
32

33. Contact Information
33
Alex Fedosseev, CEO 1World Online
alex@1worldonline.com
+1-408-717-0470

34. 1World Online