Madrat Games, India's leading board games maker, wanted to engage its Facebook community through a contest. The contest had to be in line with the brand's perception—that of a calmer, wiser, happier childhood—and have an instant emotional connect with the audience.

1. The “Best Parenting Moment”Facebook Contest
Social Media Case Study

2. 2
About the Client
MadRat Games was founded by a
team of IIT grads who realized
the need for meaningful and
engaging games. Having sold
more than 300,000 games since
its inception in 2010, MadRat
Games was ranked amongst the
Top Ten Indian Innovators,
alongside Tata Motors, by the
Govt of India.

3. 3
Objective
Madrat Games, India's leading board games maker, wanted
to engage its Facebook community through a contest. The
contest had to be in line with the brand's perception—
that of a calmer, wiser, happier childhood—and have an
instant emotional connect with the audience.

4. 4
CampaignIdea
To meet these objectives,
BoringBrands.com suggested the
“Best Parenting Moment”
campaign. The idea was simple:
we'd ask the community to
share a photo of their best
parenting moment on the page,
and tell us why it meant so
much to them. The participants
would then be asked to get the
most number of likes on their
photos. For the top three
entries, the gift was a
shining new Madzzle game!

5. 5
Result: Numbers that matter
Contest entries 37
Total reach 12,000+
Total comments 43
Total likes 1100+
Total shares 40+

6. 6
Contest Screenshots

7. 7

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