1. You can’t flick through an ‘IT’ or tech
magazine these days without hearing about
cloud computing and how itÂ’s going to
revolutionise IT for fast-growing Small
Businesses.
shared web hosting
2. As business conditions have toughened, sales cycles have
elongated and margins have come under pressure, intelligent
businesses are seeking out opportunities to innovate in order to
improve competitive advantage One of the fastest growing areas is
the cloud computing sector, which is forecast to grow to £4 6 billion
this year
3. (Source: Gartner IT research) One of the reasons for this explosion
of cloud computing is the ability for smaller firms to access the
sophisticated and complex analytical tools previously only afforded
by much larger businesses Another reason being the additional
benefits offered by cloud computing solutions such as, delivering
critical software applications to businesses for a predictable monthly
fee whilst removing the need for initial investment in servers,
software and licenses and eliminating the on-going need for
management and maintenance
4. Within this cloud space, one of the most accountable areas for
smaller and medium sized businesses to tap into is hosted CRM
The reasons for this are clear, as investment into hosted CRM has a
proven link to the bottom line, and is fast becoming a standard for
growth businesses across all sectors Why is this? One of the main
reasons is that in a challenging economy, Microsoft Dynamics CRM
2011 performs the function of an enabling technology
5. In order for businesses to maximize the value of their customer
relationships in todayÂ’s economy they need enabling technologies
and tools  Microsoft Dynamics CRM 2011 is a technology that
allows intelligent businesses to track and leverage every customer
interaction to maximize revenue opportunities and improve customer
loyalty But CRM 2011 does much more than just track customer
interactions
6. Â It also helps businesses optimise their operations by automating
routine tasks and standardising best practices Ultimately, Dynamics
CRM 2011 allows businesses to better acquire, manage, serve, and
extract value from their customers while improving operational
efficiency—something that is critical in today’s economy In recent
research, customer relationship management was noted as a leading
priority of business executives, with Forrester Research showing that
more than a third of enterprises plan for Dynamics CRM in the next
twelve months
7. By hosting CRM 2011 in the shared web hosting Cloud can present
additional benefit that it is run and managed on a hosted platform by
a third party provider; consequently enabling businesses to utilise the
customer management, marketing monitoring and sales aspects of
Dynamics CRM without having to incur the expense and labour of
installing and running the system themselves Therefore, compared
with other more capital intensive options for sales growth, hosted
CRM 2011 is the smart choice, as it is a technology that can be
implemented rapidly for relatively limited costs and kept running by a
third party provider for a low fixed monthly fee, thereby helping to
ensure success, even in challenging times Article Tags:
