Online retail is a fiercely competitive market where every retailer is trying to gain a competitive edge by understanding their customers better and analyzing their buying patterns, likes & dislikes. Such knowledge would greatly help them to target & serve their customers better, thereby increasing their sales revenues.
Big Data analytics is the answer for online retailer’s need to glean such business insights from their customer data.
In this webinar, we showcased & discussed:
- End to end data flow from session log files to analytical dashboards & reports.
- Developing solution aggregates and analyze online transactions.
- Aggregation and analysis of data residing in the session log files.
All data related techniques were demonstrated on the Google Cloud Platform.
All data visualizations were performed using Tableau.