It is a Business Research Project. Our team had to find out the best possible way to promote a newly launched consumer product.We selected the product on our own,made the questionnaire did some survey and found out the best way to promote the product..(software like SPSS were used for analysis)

1. PRESENTED BY:
Chanumolu Swetha Kiranmaie
Bhavana Shah
Shruti Sinha
Manoj Kumar

2.  ABOUT OUR PRODUCT.
 REVIEW OF LITERATURE.
 TARGET CUSTOMER PROFILE.
 SWOT ANALYSIS.
 MANAGEMENT DILEMMA.
 MANAGEMENT QUESTIONS.
 RESEARCH QUESTIONS.
 INVESTIGATIVE QUESTIONS.
 MEASUREMENT QUESTIONS.
 QUESTIONNAIRE.
 MEASURING SCALE.
 MEASUREING INSTRUMENT OF VARIABLE.
 RELIABILITY.
 VALIDITY.
 ANALYSIS.

3.  Our consumer product is HERBAL TEA.
 The target segment for HERBAL TEA would be
“Health Conscious Tea Drinkers.”
 “HERBAL TEA offers the healthiest beverage option
with premium taste to tea loving health enthusiasts
with more health benefits than any other beverage
chain in the market.”

4.  Herbal tea uses a new concept of providing
tea based beverage that would range from
normal Assam tea to wheat grass
concoctions, herbs, aromatic flowers and
spices.
 It focus on two aspects that is as a curative
health drink and as a normal beverage.
 The unique selling proposition of the
enterprise lies in its offerings which caters to
the health conscious population across age
groups.

5. 18-25 25-40 ABOVE 40
YEARS
Increasingly health
conscious.
Stressed and high
pressure job.
Looking for healthy
alternatives to coffee
specially anti-ageing
properties for tea.

6. STRENGTHS:
 Potential in market.
 Offers wide variety of
eating and drinking
options.
 Low capital consumption.
 Capitalizes on the
“health wave” gripping
the country.
WEAKNESS:
 Comepetion from
other brands .
 No brand value.
 Common beverage at
premium price may
not appeal to all.

7. OPPORTUNITIES:
 High margins.
 Indian population
consists of large
number of tea
drinkers.
 Emergence of health
conscious youth
 Consumer lack of
options.
THREATS:
 Lack of organized tea
retail market in India.
 Existence of bigwigs
in coffee sector who
might foray into the
tea territory.

8. NO SALES FOR NEW LAUNCH CONSUMER
PRODUCT (HERBAL TEA).

9. HOW TO PROMOTE THE PRODUCT HERBAL TEA
IN THE MARKET SO THAT THE SALES ARE
IMPROVED…………?

10.  Better advertising campaign.
 Reduce price.
 Promotion offer.
 Free sampling.
 Bundling offer.
 Coupons.

11.  Better advertising campaign:
 How long the campaign is required?
 What is the quality of our campaign? Is it
enough?
 Reduce price?
 How much the customer is willing to pay?
 Competitors price?

12.  Promotion offer:
 What are the acceptable promotion strategy?
 Free sampling.
 Bundling offer.
 Coupons.
 Corporate discounts.

13.  PR articles in health and wellness related
magazines.
 Newspapers.
 Tie up with gyms.
 Sponsoring events like community health
walks , corporate marathons etc.
 Television.

14.  What kind of advertisement affects your
purchase behaviour?
 If you are provided with discount coupons
will you go for our product?
 Does bundling offer attract you?
 What do you like most about our new
product?
 How much are you willing to pay for the
product?
 Is the price affordable or not?
 Would u like to buy our product online?

15.  Do you frequently drink tea?
a) Yes DV:
b) No
 How do you feel after drinking Herbal Tea?
a. Great
b. Good DV:
c. Not Satisfied

16.  Why do you have herbal tea?
a. Healthy
b. Thinning DV: age group
c. Taste
d. Refreshing
 Does social factors influence you to drink herbal
tea?( word of mouth)
a. Yes
b. No

17.  Have you ever come across herbal tea ads?
a. Yes
b. No
 Rate the attractiveness of the advertisement of our
tea?
a. Very attractive DV: customer
b. Less attractive IV: attractiveness of
adv
c. Not at all
 Which type of promotional activities attracts
customer? DV: customer
a. Discounts
b. Extra offers IV: Promotional
activities
c. 1+1 Offer

18.  Does the advertisement of Herbal Tea attracts you to
purchase the product?
a. Yes IV: adv of herbal tea
b. No DV: purchase of the
product
 Rate the quality of the tea as per the advertisement?
a. Highly satisfactory DV: quality of tea
b. Satisfactory IV: adv
c. Average satisfactory
d. Dissatisfactory
e. Highly dissatisfactory
 Did the adds persuade you to buy it?
a. Yes
b. No

19.  What was your overall experience of Herbal Tea due
to offers and discounts
a. Good
b. Average
c. Poor

20. INDEPENDENT VARIABLE
 The independent
variable is the variable
that is varied or
manipulated by the
researcher.
 An independent
variable is the
presumed cause.
 The independent
variable is the
antecedent.
DEPENDENT VARIABLE
 The dependent
variable is the
response that is
measured.
 The dependent
variable is the
presumed effect.
 The dependent
variable is the
consequent.

21.  LIKERT SCALE
A likert scale is the most
popular attitude scale. A statement followed
by several levels of agreement. We have used
likert as measuring scale.

22.  We have used ordinal scale as a measuring
instrument of variable.

23.  It is defined as the degree to which measures are
free from error and hence consistent.
 Eg:Rate the attractiveness of the advertisement of
Herbal Tea?
a. Very attractive
b. Less attractive
c. Not at all
 Does the advertisement of Herbal Tea attracts you
to purchase the product?
a. Yes
b. No

24.  It is defined as to used to check whether
research measures what is intended to
measure.

29. QUESTIONS…….?

30. THANK YOU……!