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Marketing process research

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Bev Dumana
Bev Dumana
Business
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Marketing Process Research
is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis, and report generation and presentation. Marketing Research Process
Marketing process research

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Marketing process research

  • 2. is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis, and report generation and presentation. Marketing Research Process