This document is notes from a thesis preparation meeting between Benjamin Gadbaw and Liz Danzico on April 19, 2011. It includes information about past Patagonia product developments from 1969 to 1984. It also contains several quotes related to creativity and the design process. The document provides resources on design thinking, crash and burn culture, and developing a strong thesis idea.

1. Thesis Fiction
Benjamin Gadbaw
04.19.2011
SVA IxD Thesis Prep
Liz Danzico
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4. Hi, my name’s
Yvon Chounard
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15. product development
rugby shirts
1969
pile
1975
polypropylene
1980
Synchilla
1981
Capilene
1984
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20. “Choose your corner, pick away at it carefully, intensely and to the
best of your ability and that way you might change the world.”
- Charles Eames
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21. There are two types of creativity: the creativity of making zero to
one, and the creativity of making one to 1,000.
- Kazuhiko Nishi
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22. http://www.fastcodesign.com/1663558/beyond-design-thinking
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23. http://michaelryap.tumblr.com/post/4406262804/crashandburn
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24. http://www.youtube.com/watch?v=D18Jyl-aWIY
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25. “Works of high and often complex quality arouse our curiosity as to how
they came about and so we are moved to investigate and perhaps to
emulate the create process. It is usually a mix of many things such as
physical methods, i.e. drawing, model building, investment inmaterial, craft
and technology. It may involve field research, personal reflection,
brainstorming, scholarship, interaction with users, colleagues and certainly
clients. Any or all of these factors will differ greatly from person to person in
weight and sequence—we often hope that by working in original ways we
may better beget original results. Certainly, as I urge you to “use design to
design” I would influence your process. But none of this is an end in itself!
Too often we find designers, architects, and design students pointing to
process not as an insight to or basis for the excellence of work, but as an
alternative to it. While the quality of the search is essential, it is significant
only as manifest in the result and creditable only there.”
source: http://interactive.usc.edu/membersmedia/sfisher/stanford%20design%20mastersthesis.pdf
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26. you will know that you have come up with a great thesis idea
when you are:
genuinely proud of it rather than defensive about it.
inspired to commit to it; time, energy, soul.
aware of the group’s excitement with your intent.
anxious to move.
source: http://interactive.usc.edu/membersmedia/sfisher/stanford%20design%20mastersthesis.pdf
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27. le fin
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