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Retail customer service
training
Provided by Bam service training LTD
Introductions
expectations
Workshop outcomes
• Understand the importance of attitude in
delivering excellent customer service.
• Be aware of the contribution that words and non-
verbal messages have on customer service.
• Have a better understanding of your
customers’ needs and how to satisfy
them.
• Be able to apply your learning to communicate
more productively with your customers.
Customer service
Who are your competitors
Their
service
Their
market
Who are your customers
age
Profile
phoneonline
Social media
gender
In-person
Customers are your best marketers'
How can customers market for you?
Word by
mouth
Social
media
Buying &
using your
brand
Carrier
bags
Satisfied customers
• Start with your Average transaction value, for example £10
• It is suggested that a satisfied customer will return up to four times each
year!
• They all tell 10 of their friends who also shop and return 4 times a year
with the same transaction value
• These in turn tell 10 of their friends!
• How many extra customers do you have per year?
• How much more revenue can they generate for your store each
year?
When something goes wrong
How do we react
Understanding Patience
Empathetic
Listen
Apologetic*
Calm
Speak clearly Solutions & options
Informative
The customer experience
Why do people buy
• Crisis purchase – birthday , replacement
• Necessity – food , electricity, cleaning
• Peer pressure – fashion , trend, tech
• Fashion – trend, peer pressure
• Fun – re-creative, gaming,
• Duty / obligation – replacement, work
• Gifts – seasonal
• Guilt – you think of the guilt purchases
First impressions count
• Cleanliness – tidy, clean, no rubbish, bright,
welcoming
• Safety / security – no obstructions, no trip hazards
• Up to date – posters, adverts, leaflets,
information, product
• Interesting – topical, novel, trendy,
inoffensive behaviours, attitude
We will go into more detail about personal first impressions later on in the
workshop.
Meeting and greeting
Proactive:
You approach the customer
Reactive:
Customer approaches you
What are the pro’s and con’s of
each approach?
What could we do or what do we say ?
The greeting we
use.
The language and
words.
Say it and mean it!
The words, the music, the dance
The words – what we say it!
The music – how we say it!
When we say music, we refer to the way
how we say it, this includes:
• The tone of your voice
• The volume of your voice
• How fast you speak
• The rhythm of your voice
• Which words you emphasise
I didn't steal your purse I didn’t steal your purse
I didn’t steal your purse I didn’t steal your purse
I didn’t steal your purse
The dance – how we look!
The dance – think about the effects that
the following may have when we are
talking with customers
• Making gestures with our hands or arms
• Pacing while we walk
• Smiling
• Raising eyebrows
• General body language open / closed
Interacting with your customers
Think
positively
Use
positive
words
Behave
positively
Positive
outcome
listening
Listening skills
In pairs tell your partner about something that
happened to you in the last week.
The partner must not listen!
Give feedback on how much you heard!
Listening skills
Now reverse the roles!
The partner has to demonstrate they are listening to
you!
Give feedback on how much you heard and how it
made you feel to be listened to
questions
Asking questions
Types of question
• Open questions
• Closed questions
• Choice
Use with caution
• Multiple
• Leading
• No win
Show us what you know!
Workshop outcomes
We said at the end of this workshop you will:
• Have a better understanding of your customers’ needs and how to satisfy
them.
•
• Understand the importance of attitude in delivering excellent customer service.
•
• Be aware of the contribution that words and non-verbal messages have on
customer conversations.
•
• Be able to apply your learning to communicate more productively with your
customers.
Personal action plans
Course review
Find our website –
www.bamservicetraining.com
Find us on social
media:
www.facebook.com/bamservicetra
Thankyou for using BAM service training

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Retail customer service training

  • 1. Retail customer service training Provided by Bam service training LTD
  • 4. Workshop outcomes • Understand the importance of attitude in delivering excellent customer service. • Be aware of the contribution that words and non- verbal messages have on customer service. • Have a better understanding of your customers’ needs and how to satisfy them. • Be able to apply your learning to communicate more productively with your customers.
  • 6. Who are your competitors Their service Their market
  • 7. Who are your customers age Profile phoneonline Social media gender In-person
  • 8. Customers are your best marketers' How can customers market for you? Word by mouth Social media Buying & using your brand Carrier bags
  • 9. Satisfied customers • Start with your Average transaction value, for example £10 • It is suggested that a satisfied customer will return up to four times each year! • They all tell 10 of their friends who also shop and return 4 times a year with the same transaction value • These in turn tell 10 of their friends! • How many extra customers do you have per year? • How much more revenue can they generate for your store each year?
  • 11. How do we react Understanding Patience Empathetic Listen Apologetic* Calm Speak clearly Solutions & options Informative
  • 14. • Crisis purchase – birthday , replacement • Necessity – food , electricity, cleaning • Peer pressure – fashion , trend, tech • Fashion – trend, peer pressure • Fun – re-creative, gaming, • Duty / obligation – replacement, work • Gifts – seasonal • Guilt – you think of the guilt purchases
  • 16. • Cleanliness – tidy, clean, no rubbish, bright, welcoming • Safety / security – no obstructions, no trip hazards • Up to date – posters, adverts, leaflets, information, product • Interesting – topical, novel, trendy, inoffensive behaviours, attitude We will go into more detail about personal first impressions later on in the workshop.
  • 18. Proactive: You approach the customer Reactive: Customer approaches you What are the pro’s and con’s of each approach?
  • 19. What could we do or what do we say ? The greeting we use. The language and words. Say it and mean it! The words, the music, the dance
  • 20. The words – what we say it!
  • 21. The music – how we say it!
  • 22. When we say music, we refer to the way how we say it, this includes: • The tone of your voice • The volume of your voice • How fast you speak • The rhythm of your voice • Which words you emphasise I didn't steal your purse I didn’t steal your purse I didn’t steal your purse I didn’t steal your purse I didn’t steal your purse
  • 23. The dance – how we look!
  • 24. The dance – think about the effects that the following may have when we are talking with customers • Making gestures with our hands or arms • Pacing while we walk • Smiling • Raising eyebrows • General body language open / closed
  • 28. Listening skills In pairs tell your partner about something that happened to you in the last week. The partner must not listen! Give feedback on how much you heard!
  • 29. Listening skills Now reverse the roles! The partner has to demonstrate they are listening to you! Give feedback on how much you heard and how it made you feel to be listened to
  • 31. Asking questions Types of question • Open questions • Closed questions • Choice Use with caution • Multiple • Leading • No win
  • 32. Show us what you know!
  • 33. Workshop outcomes We said at the end of this workshop you will: • Have a better understanding of your customers’ needs and how to satisfy them. • • Understand the importance of attitude in delivering excellent customer service. • • Be aware of the contribution that words and non-verbal messages have on customer conversations. • • Be able to apply your learning to communicate more productively with your customers.
  • 35. Course review Find our website – www.bamservicetraining.com Find us on social media: www.facebook.com/bamservicetra
  • 36. Thankyou for using BAM service training