Demand for beef is often explained in terms of beef consumption. In economic terms, demand means consumer willingness to buy beef. Decreasing consumption does not mean people want less beef.

1. Dr. Ron Plain, professor of
agricultural economics and extension
economist at the University of
Missouri - Columbia, helps set the
record straight on the difference
between demand and consumption.
Demand reflects
consumer desire,
preference, and behavior. It
can grow even when supply is
low, as we’re seeing right now.
And that increasing demand
curve is good news for
anyone in the business of
selling beef.