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Demand for Beef is Highest In Years

Demand for beef is often explained in terms of beef consumption. In economic terms, demand means consumer willingness to buy beef. Decreasing consumption does not mean people want less beef.

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Demand for Beef is Highest In Years

  1. 1. Dr. Ron Plain, professor of agricultural economics and extension economist at the University of Missouri - Columbia, helps set the record straight on the difference between demand and consumption. Demand reflects consumer desire, preference, and behavior. It can grow even when supply is low, as we’re seeing right now. And that increasing demand curve is good news for anyone in the business of selling beef.