1. Case Study on Mariah Carey
Mariah Carey (born March 27th, 1970) is an American singer-songwriter,
record producer, actress, film producer and model. Mariah Carey was born
to parents in 1970 to Patricia Hickey and Alfred Roy Carey. She moved to
New York City when she was 17 to fulfil her ambition of becoming a star.
Mariah Carey eventually became a back up singer for Puerto-Rican
freestyle singer Brenda K. Starr, who gave Carey's demo tape to Tommy
Mottola who was at the time the head of Columbia Records. Mottola
suddenly signed Mariah who in a few years became the best-selling
female performers of the 1990's.
Mariah is most famously known for her and is known for her five-octave
vocal range, power, melismatic style and signature use of the whistle
register (the highest register of the human voice).
With a music career spanning over two decades, her achievements are
endless. Mariah Carey has won 249 awards in total, including 5 Grammy
Awards and 17 World Music Awards. She is famous for being the first
recording artist to have her first five singles to top the US Billboard Hot 100
Chart, one of the world's best selling music artists. Also, she is the only
artist to have 18 number one singles on the Hot 100 and she has sold over
200 million albums, singles and videos worldwide, which therefore makes
her one of the biggest selling artists in music history. Carey's album 'Merry
Christmas is the biggest selling Christmas album of all time. She has also
has 12 platinum singles which is the most achieved by any female artist.
With all these it is no wonder that Mariah Carey has influenced some
prominent figures in the music industry such as: Christina Aguilera,
Beyonce, Rihanna, Nelly Furtado amongst many others.

2. 1990-Columbia-
'Vision of Love'
Carey's debut single. The song was originally featured
on Carey's demo tape which aided her sign to Columbia
Records. The song went topped the U.S. Billboard Hot
100, however came at no. 9 on the U.K. Singles Chart.
The video as well as the lyrics connote a sense of faith
and prayer as it is set in a cathedral like setting. In
reference to Carey's image here she looks very natural,
she does not have a lot of make up on, she has long,
golden, natural curls and is wearing black clothing. Her
look here is not very sophisticated. This song alone
influenced the singing careers of RnB singers Beyonce
and Christian Aguilera.
http://www.youtube.com/watch?v=pBxBGJpt_eg&ob=av2n

3. 1994-'Without You'
Carey did a cover version of this song which was
first recorded by British rock group Badfinger.
Carey's version of this single topped the U.K. Chart
in 1994. "Without You" remains Carey's biggest hit
outside the U.S., being largely successful across
Europe. It became her first UK number 1 single,
and still remains her only number 1 there as a solo
artist. The video for this single features Carey
singing on stage, whilst accompanied by a Gospel
choir. In this video again Carey appears very
natural she's not wearing a lot of make-up, her
clothing is really casual as she's wearing a black
long-sleeved top, black trousers and a black gillet.
This colour is clearly dull and not revealing any of
her body which contrasts hugely with what she
would wear nowadays.
Her album and
single cover seem
quite dull and
boring, they are not
really eye-catching.
Particularly this one
in which.
From this single
cover it suggests
she feels isolated
and lonely, which
links to the title of
the single.
http://www.youtube.com/watch?v=Hat1Hc9SNwE&ob
=av2n

4. 1997-'Butterfly‘
(Album)-Columbia
Records
Following her separation from her former husband and Columbia Records Executive,
Tommy Mottola, this album saw a totally diverse side to Carey in regards to her image as
well as her style of music. This album pushed Carey more into the RnB/Hip Hop market
compared to her other albums which had more of a pop feel.
Brackett noticed a connection between much of Carey's lyrics and her separation from
Mottola. Jon Parles, editor of The New York Times called Butterfly "a new turn" in Carey's
career. Aside from commenting on its deviance from Carey's previous work, he noted
songs in which Carey alludes to her failed marriage to Mottola, such as "Butterfly" and
"Close My Eyes". He wrote "Since Carey writes her own lyrics, fans might expect a
glimpse of marital discord or pride in her new-found autonomy”.

5. 1997-Columbia Records-'Honey'
This single was taken from Carey's sixth studio album, Butterfly. 'Honey' was
Mariah Carey's third album to reach number one on the Billboard Top 100. 'Honey'
became Carey's third single to debut atop the Billboard Hot 100.
The video for this single uses intertexuality as it includes a James Bond theme.
Carey was cast as "the very sexy agent M", a woman who escapes a large
mansion in which she has been held captive
Due to her separation from Mottola Carey had more control over this album and
the single 'Honey' seems to explore that 'freer side' as throughout the video she is
provocatively dressed and shows a more sexual image of Carey than previously
seen. She wears a little black dress, tight black swimsuit, white bikini, all of which
accentuate her figure.
Since the video was released during the separation of Mottola and Carey, there
was much speculation about whether the theme of the video was linked to Carey's
failed marriage.
Whilst looking at the
album cover it is clear
that there has been a
transformation as
Mariah looks more
glamorous and
showing 'more flesh'.
Unlike her other
albums that just
feature or mainly
focus on her face.
The effect of her
'blown hair' gives a
more fierce and sexy
look.
http://www.youtube.com/watch?v=w3KOowB4k_k&ob=av2n

6. 1999-'Heartbreaker'
(featuring Jay-Z)
http://www.youtube.com/watch?v=UvdSB-
UDDnQ&feature=related
This single as one of the most expensive videos ever made, costing $2.5
dollars. The music video was directed by Brett Ratner, during September
1999. According to Carey, the goal for the video was to mirror the lyrical
content of the song, as well as showing it from a female perspective.
Additionally, the video was filmed in a comedic fashion, intended to remain
something "fun and exciting. Even though the way Carey is dressed here
is rather casual her clothing is somewhat revealing and also accentuates
her figure. Her dance routine (particularly at the beginning of the video),
when Carey and her friends enter the cinema seem to show off her figure.
As when she sits on the counter she slaps her thighs and after she jumps
down she turns around and raises her hands from the bottom of her legs
to her bum.

7. 'Get Your Number'
(2005)This song shows Carey as rather glamorous and
sensual. The video contains voyeurism as at the
beginning of the video it shows different shots of Carey
such as: her cleavage, her legs, her shoe, her hands
and face and also her laying on a red telephone. The
camera also shows Carey rubbing her hands on her
body creating a sense of sensuality.
This album shows Mariah
as very glamorous. Mariah
is wearing gold clothing
and the letters of her name
are gold. The colour gold
signifies high-quality and
prestige. This could maybe
suggest that this is a high-
quality album because this
album was in a sense her
'come back album' after
the poor reception of her
film 'Glitter' (2001) and her
album 'Charmbracelet'
(2002).
http://www.youtube.com/watch
?v=4lZEQuBzOrk&feature=fvs
r

8. 2008-Island-'Touch My Body'
Dir:Brett Ratner
This single was the first release from E=MC². The music
video involves a cameo appearance from Jack
McBrayer in which he plays a computer store employee
who dreams about his relationship with Carey.
http://www.youtube.com/watch?v=9b8erWuBA4
4&ob=av2e
Here, Carey is posing
in her lingerie which
again gives the idea
of sensuality which
relates to the title of
the single.
The music video revolves around the fantasy of a
computer store employee, as he dreams about a
relationship with Carey. Throughout the video, the
pair are shown having a pillow fight, playing laser
tag, Guitar Hero, slot cars and throwing a frisbee.
Again Carey is portrayed here as seductive as we
see her in various revealing outfits (seen in the
pictures below).

9. 'I Want To Know What Love Is'
The video for this song is held in the Yankee Stadium in
New York City, inter cut with shots of audience members,
often accompanied by loved ones, and some glimpses
into the tough times in their past, as they grow emotional
from the song's performance. A gospel choir joins Carey
at the centre of the stadium as the video's end. Even
though this is meant to be an emotional song Carey does
still look glamorous as she is wearing knee high boots
and a tight black dress to show off her figure. Carey also
wears the signature curly hairstyle from the initial stages
of her career (1990–1993), maintaining the ‘Memoirs’
theme of the album.
http://www.youtube.com/watch?v=gCadlN8fexk&feature=relmfu

10. Mariah Carey’s #1 Singles..
Vision Of Love (1990)
Love Takes Time (1990)
Someday (1991)
I Don’t Wanna Cry (1991)
Emotions (1991)
I’ll Be There featuring Trey Lorenz (1992)
Dreamlover (1993)
Hero (1993)
Fantasy (1995)
One Sweet Day featuring Boys II Men (1995)
Always Be My Baby (1996)
Honey (1997)
My All (1998)
Heartbreaker featuring Jay-Z (1999)
Thank God I Found You ft. Joe and 98
Degrees (2000)
We Belong Together (2005)
Don’t Forget About Us (2005)
Touch My Body (2007)

11. Discography…
–Glitter -Mariah Carey
–Charmbracelet -Emotions
–The Emancipation Of Mimi -Music Box
–Memoirs of an Imperfect Angel -Merry
Christmas
–Merry Christmas II You -Daydream
–Butterfly -Rainbow
-E=MC²

12. Mariah Carey's change in Image through
her Career..