Record Stream Profit

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Six real world examples of how organisations are turning conference content into profitable hybrid events. …

Six real world examples of how organisations are turning conference content into profitable hybrid events.
A global merger launch events, technical marketing conferences, medical association educational courses, a software association's global congress, a European congress for associations and a public sector annual conference all have valuable lessons for those considering taking their events online.
This presentation has helped and inspired many organisations to develop their own successful strategies for hybrid and virtual events.

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  • 1. @BeThereGlobal martin@bethereglobal.com +441730 894500 © BeThere Global Ltd. 2013 1 …turning conference content into profitable hybrid events
  • 2. @BeThereGlobal martin@bethereglobal.com +441730 894500 © BeThere Global Ltd. 2013 2 Martin Shepherdly CEO and Co-Founder BeThere Global …turning conference content into profitable hybrid events
  • 3. @BeThereGlobal martin@bethereglobal.com +441730 894500 Six examples 1. Global merger 2. Technical / marketing conference 3. Medical association education 4. Global congress 5. European congress 6. Public sector annual conference © BeThere Global Ltd. 2013 3 …turning conference content into profitable hybrid events
  • 4. @BeThereGlobal martin@bethereglobal.com 01730 894500 2 hour global launch of new company Live audience of 500 in London Audiences watched live stream on big screens in Manila, Paris and Singapore 2 streams – standard and HD Skype ‘loop back’ from Manila, Paris and Singapore Available on demand within 1 hour of event completing (for USA time zone) © BeThere Global Ltd. 2013 41. Company Merger
  • 5. @BeThereGlobal martin@bethereglobal.com 01730 894500 Simply branded page Indexed Agenda (archive) Switch to HD stream Downloadable content Low cost, timely communication with global audience © BeThere Global Ltd. 2013 51. Company Merger
  • 6. @BeThereGlobal martin@bethereglobal.com 01730 894500 Live webcast of General Sessions of annual EMEA developer conference in Amsterdam 7000 concurrent remote viewers Speaker presentations and app demonstrations Multiple camera input via vision mixer © BeThere Global Ltd. 2013 62. Technical marketing conference
  • 7. @BeThereGlobal martin@bethereglobal.com 01730 894500 Viewable on mobile devices including Playbook and older BlackBerry devices On demand recording available within 60 minutes of event concluding © BeThere Global Ltd. 2013 72. Technical marketing conference
  • 8. @BeThereGlobal martin@bethereglobal.com 01730 894500 Minimum 3 x 2 day courses per year Supports mission… “…to improve women’s healthcare services through the provision and broad dissemination of the highest quality education and research information around ultrasound in obstetrics and gynaecology”. © BeThere Global Ltd. 2013 83. Education – medical
  • 9. @BeThereGlobal martin@bethereglobal.com 01730 894500 © BeThere Global Ltd. 2013 9 Often feature live ultrasound scans quality of image critical Live stream when physical attendance is over- subscribed additional revenue 3. Education – medical
  • 10. @BeThereGlobal martin@bethereglobal.com 01730 894500 Scale of the opportunity 3,800 SQL Server professionals attended PASS has 120,000 members in 188 countries PASS TV - 18,000 hours of video was consumed by 3,500 unique viewers Substantial income achieved from selling on demand recordings © BeThere Global Ltd. 2013 104. Global Congress
  • 11. @BeThereGlobal martin@bethereglobal.com 01730 894500 3 day congress plus pre conference sessions 17 breakout rooms Keynote & selected sessions streamed live PassTV studio Continuouslive webcasting for 3 x 12 hour days (content repeated overnight) © BeThere Global Ltd. 2013 114. Global Congress
  • 12. @BeThereGlobal martin@bethereglobal.com 01730 894500 Studio chat show, social media reports and updates, interviews with key speakers, exhibit hall visits, competitions etc. Hosts in temporary studio created a natural ‘buzz’, bringing physical and virtual audiences together © BeThere Global Ltd. 2013 124. Global Congress
  • 13. @BeThereGlobal martin@bethereglobal.com 01730 894500 © BeThere Global Ltd. 2013 135. European association event
  • 14. @BeThereGlobal martin@bethereglobal.com 01730 894500 © BeThere Global Ltd. 2013 145. European association event
  • 15. @BeThereGlobal martin@bethereglobal.com 01730 894500 Workshop took place at end of 3 day conference Full day of recording broken into separate lectures Revenue through selling access Chapterised sessions Slide indexing to assist useability and navigation © BeThere Global Ltd. 2013 156. Technical / academic workshop
  • 16. @BeThereGlobal martin@bethereglobal.com 01730 894500 Slide indexing to assist usability and navigation © BeThere Global Ltd. 2013 166. Public sector annual conference
  • 17. @BeThereGlobal martin@bethereglobal.com 01730 894500 © BeThere Global Ltd. 2013 176. Technical / academic workshop
  • 18. @BeThereGlobal martin@bethereglobal.com 01730 894500 Three generators of revenue 1. Selling content 2. Sponsorship and advertising 3. Additional content paid for by others © BeThere Global Ltd. 2013 18 …turning conference content into profitable hybrid events
  • 19. @BeThereGlobal martin@bethereglobal.com 01730 894500 © BeThere Global Ltd. 2013 191. Selling content Live streaming On demand streaming Downloads Physical media Profit Retain control and measurement Lose control and measurement • Pay per view • Subscription • Pay per event, stream, session or speech • Low storage and data transfer costs • Pay per view • Subscription • Pay per event, stream, session or speech • Low storage and data transfer costs • As per streaming • Premium price for convenience • Higher duplication and distribution costs • As per streaming • Premium price for convenience • Higher duplication and distribution costs
  • 20. @BeThereGlobal martin@bethereglobal.com 01730 894500 Strong Appeal to sponsors and advertisers as likely to be highly specialised niche audience How? On page branding, mentions in communications materials Pre, mid and post roll advertising – e.g. Associations Congress Logos and colours can be featured within player – e.g. Advantec Internet Physical media branding – e.g.PASS USB sticks Market research (e.g. integrated polling) – see demo © BeThere Global Ltd. 2013 202. Sponsorship and advertising
  • 21. @BeThereGlobal martin@bethereglobal.com 01730 894500 Exhibitor theatre – upsell Studio – paid for interviews Pre produced “on-subject” documentaries and reports …other ideas we are yet to think of! © BeThere Global Ltd. 2013 213. Additional content paid for by others
  • 22. @BeThereGlobal martin@bethereglobal.com +441730 894500 © BeThere Global Ltd. 2013 22 Thank you @BeThereGlobal martin@bethereglobal.com www.bethereglobal.com