Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
New products are the life force that sustains our companies. Yet, the journey from the lab to market success is fraught with peril. Over 70% of new products fail. Many of these failures could have been prevented. How do you avoid having your product trapped in this Valley of Death?
During this webinar, Neil Baron will introduce a proven process to increase the odds of new product commercial success. In this session we will use a case study of an actual breakthrough innovation that was successfully brought to market. Join Neil Baron as he shares insights on overcoming the challenges of bringing a new product to market.
In today’s ultra-competitive environment, organizations are pressured to get new products into the market immediately. This can cause fatal problems:
- They don't take the time to develop a structured go-to-market approach.
- What results is a random set of uncoordinated actions.
Key Takeaways from participating in this webinar:
- The three major obstacles to new product success
- A four step process for successfully introducing new products
- The one question to ask your prospects to accelerate their buying process
- How to avoid failure by choosing the right early users
About the Speaker:
Neil Baron, Managing Director, Baron Strategic Partners, is an internationally recognized expert on helping companies accelerate revenues from new technologies. Prior to starting his consulting firm, Neil was head of commercialization for a $150M division of a specialty chemical company. He has also held marketing, operations and sales positions at companies such as IBM, Sybase, Brooks Automation , Art Technology Group.
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/