Search engine optimization is a necessity for any online marketing strategy. This SEO BootCamp is designed for business owners and marketing specialists who want the knowledge, skills and ability to implement and manage a search engine optimization strategy, and track results! Key Takeaways: 1- How To Do Keyword Research 2- How To Choose the Most Effective Keywords 3- How To Check Your Organic Keyword Ranking 4- How To Spy on Your Competitors Using Green Lotus SEO Tools business owners and marketing manager will be able to plan an SEO strategy, boost search engine rankings, organic traffic and ultimately sales!

1. Presented by:
Bassem Ghali
- Canadian Entrepreneur of the Year
- Founder, Head of Client Strategy at
Green Lotus & Green Lotus Tools Inc.
Bassem@GreenLotus.ca
647.405.2525
Your Online Marketing Partner
Presentation Available on
5 Steps to Outrank
Your Competitors
Online & Generate
More Sales Without
Paying Google!

2. About Bassem Ghali
Corporate Career History

3. Green Lotus Agency – Launched 2012

4. Green Lotus Tools– Launched 2015
Canada’s 1st SEO Tools for Entrepreneurs!

5. Canadian Association of Marketing Professionals - Awards 2015

6. Why is SEO a Must for any Business?
89%Of Consumers Use Search
Engines To Make Buying
Decisions. View Source!
75%Of Users Never Scroll Past
The First Page Of Search
Results. View Source!
43%Of Total Google Search
Queries Are Local.
View Source!

7. 0
20
40
60
80
100
120
Search Engine Optimization
0
20
40
60
80
100
120
Search Engine Marketing
Search Engine Optimization Search Engine Marketing
Long term strategic task, best fit for organization’s main
website and core products
Short term strategic task, best fit for seasonal products /
sales and / or boosting sales
Slow but steady increase in traffic. Takes 3-6 months to
establish higher ranking
Instant increase in traffic according to marketing budget
and competition
Search engines do not charge for organic traffic Search engines charge per click (Pay Per Click)
Once high rankings have been achieved, website traffic will
not* drop to what it used to be before deploying SEO
Once the SEM campaign I stopped, traffic will drop to what
it used to be before the SEM campaign
SEO Vs. SEM

8. Paid Advertising
(Pay Per Click)
Local Search Results
Search Results
(Organic)
How Does Search Engine Marketing Work?

9. How to Rank Higher on Search Engines?
Popularity
• Domain Authority
• Page Authority
• Total Backlinks
• .Gov & .Edu Links
• Anchor Text Links
• Referring IPs
• Press Releases
Relevance
• Content Quality
• Content SEO
• Page Title Tags
• Site Structure
• Content Frequency
• Internal Link Structure
• Image Alt Text
Social Signals
• Social Profile Links
• Google+ Verified
• Facebook Likes
• Facebook Shares
• Tweets / Mentions
• YouTube Views
• Overall Fan Base
Importance: 60%Importance: 35% Importance: 5%
Step #2Step #1 Step #3

10. Social Media is the New “Word of Mouth!”
 75% of people in the 18 - 26 age group use
recommendations on social sites for product
research, before making a purchase.
 Peer recommendations happen every second
– with every like, share, retweet, or tag of your
brand name!

11. Strategy Overview!

12. Strategy Overview!

13. Learn How to Improve Search Engine
Traffic in 5 Steps:
1. SEO Site Audit
2. Keyword Research
3. Build Site Authority
4. Competitor Analysis
5. Traffic & Ranking Check

14. Step 1: What’s Wrong With Your Site?
 On-Site SEO Audit Tool  Broken Links Tool
 Run detailed SEO audit of your site and detect issues that affect your SEO, such as
Title Tags, Description Tags, XML Sitemap, and more.
 Check your site for broken links, both internal and external.

15. Step 2: Choose the Right Keywords!
 Keywords Research Tool  Competitor Keywords Analysis Tools
 Research suggested keywords and key phrases related to your business, choose
your keywords based on search volume, search trends and competition level.

16. Step 3: Increase Site Authority and
Build Quality Backlinks
 Content Submission Tool  Competitor Backlink Spy Tool
 Submit your site to more than 90+ global search engines and 50+ Local Business
Directories, hand-picked by Green Lotus staff.

17. Step 4: Monitor Your Progress & Keep
an Eye on Your Competitors
 Competitor Keywords Rank Checker Tool
 Check your competitors on 370+ global and local search engines.
 Track organic rankings, paid ads and vertical results including news, videos, images,
maps and more.

18. Step 5: Measure the Success of Your Plan
with Simple Yet Insightful Dashboards
Case Study of Oak Valley Décor Online Store
Within 4 months, OakValleyDecor.com was able to
outrank their top 3 competitors and generate close to
$8,000 in sales.

19. Bonus Step: Keeping the Momentum Going
Ongoing SEO Strategy – The DIY SEO Checklist
Explore all stages of the Search Engine Optimization process with full access to 200+
detailed SEO tasks to help you perform keyword research, website audits, optimization
and analysis efficiently.

20. Start Your Free Trial Today!
Save Time & Money Getting All the Date You Need in One Spot